“Is it time your business moves to social media? Learn how to put a strategy around your social media presence:
• Common approaches to social media
• Defining goals and objectives
• How to measure your impact
• Social media best practices
8. Australian Social Media
Stats*
• Facebook – over 12,000,000
users
• YouTube – 12,200,000 users
• LinkedIn – 2,900,000 users
• Twitter - 2,500,000 users
• Pinterest – 450,000
• Google Plus –70,000 users
* December 2013
Data source: http://www.socialmedianews.com.au
9. Facebook – aka ‘the Pub’
• Connect with friends or seek feedback from
customers
• 3 short posts/week – useful and relevant
content, news and events about your business
• Answer questions on status updates and in
Groups
• Post: Early morning, during lunch, after work,
before dinner and before bed
• Paid ‘posts’ and ‘pages’
• Competitions for “Likes”
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
10. LinkedIn – aka ‘the Office’
• Business Networking (Key decision makers),
Recruitment
• Share ‘thought leader’ posts, industry / topic
news, how-tos
• Offer advice / information in industry / topic
groups
• Company page
• Post: Before / After business hours
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
11. Twitter – aka ‘SMS / Chat’
• Short posts (best < 100 characters)
• Witty comments / quotes, industry news,
promos, tips & tricks
• Photos / Video
• Paid ‘tweets’ and ‘profiles’
• #hashtags & trending
• Strong WIFM call to actions – click, interact, buy
• Post: between 11 am-3 pm
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
12. YouTube – aka ‘Moving pictures’
• Strong message, Show don’t tell
• Tutorials, stories, debunk myths, Pros/Cons,
action, tips / tricks, how-tos,
• Business YouTube Channel
• No longer than 3 mins
• Professional vs Crappy
• Paid targeted promotions
• 3-5 / month
• Busiest 2-8 pm
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
13. Instagram/Pinterest – aka ‘Visual’
Instagram
•
•
•
•
•
•
Inspirational images
Sneak peeks, behind the scenes, product demos
Include questions / #hashtags
Ask customers to post with unique #hashtags
1-2 / day
Post: after 8 pm weekdays & 5 pm on weekends
Pinterest
• Curate images around key themes: people, animals,
houses, clothes, shoes, craft, cars, tools
• Repin your images
• 1 pin per day
• Saturday mornings; Weekdays: 2-4 pm & 8 pm to 1 am
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
21. Activity: Set your goal
Image: http://farm5.staticflickr.com/4083/4843576916_75c594ba06_b.jpg
22. What should I share?
Customers
Your
original
content
Interactions
Other
people's
content
23. What should I share?
• Content you create
Customers
Interactions
Your
original
content
Other
people's
content
•
•
•
•
•
•
•
•
Blogs
News
Videos
Photos
Infographics
Links
Reports / Papers
Checklists
24. What should I share?
• Content other people
create related to your
cause
Customers
Interactions
Your
original
content
Other
people's
content
•
•
•
•
•
Articles
Events
Government policy
Reports / Papers
Infographics
25. What should I share?
• Facebook
Customers
Interactions
Your
original
content
Other
people's
content
• Posting as your
organisation on others’
timeline
• Replying to
comments/posts
• ‘Likes’
• Twitter
•
•
•
•
ReTweets
Talk to others (mentions)
Reply to mentions
‘Favourites’
26. What should I share?
Customers
Interactions
Your
original
content
Other
people's
content
• Ask questions
• Involve your customers
in your content
• Facebook
• Off-topic posts/memes
• Twitter
• Get involved in industry
hashtags (e.g.
#digitalcapability,
#openeducation)
28. Volume
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
29. Reach
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
30. Engagement
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
31. Influence
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
32. Share of Voice
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
44. The do’s and don'ts of social media
Do lots of this
• Discover where your
community is
• Use each platform
differently
• Focus on your cause
• Measure the impact social
media is having
• Share a mix of content
Stay away from this
• Feeling the need to be
everywhere
• Cross-post across all you
social media channels
• Focus on fundraising
• Move forward without a
strategy
• Just talking about yourself
47. Want to know more?
More info: digitalcapability.com.au
Register for eUpdates: bit.ly/digitalcapability
Follow on:
Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapability
LinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplus
Pinterest - pinterest.com/vanguardvisions
48. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
vanguardvisionsconsulting.com.au
Hinweis der Redaktion
Introduce yourself– Elearningebusiness eportfolio consultancyWork with prominent business development programs/leaders like the City of Salisbury and City of Onkaparinga, as well as universities, VET providers and schoolsE-business Workshops / Webinars for national organisations such as ACPET, VELG Training, TDC, Wendy Perry & AssociatesEncourage questions / discussion
So which social media sites are you currently using an why?
So why use social media?
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
So whichsocial media sites are you using for your business?
Facebook – aka ‘The Pub’Connect with friends or Seek feedback from customers3 short posts per week – relevant news and events about your businessAnswer questions in on status updates and in GroupsPaid ‘posts’ and ‘pages’Competitions for “Likes”Early morning, during lunch, after work, before dinner and before bedLinkedIn – aka ‘The OfficeTwitterSource: Smarter Business Ideas – Spring 2014
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
So which social media sites are you currently using an why?
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slidesWrite a sentence or two about what you hope social media will do for your business?Share these as a group
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
Size of the conversation – number of people talking about your brand – Facebook Insights
Spread of your content – measures the size of your potential audienceUse your ‘reach’ as your denominator
How are people engaging in conversation about your brandWhat are you doing to spread your content and engage your audience?“Shared, Replied to, Retweets, Comments, Likes,”What is important to your brand right now?Pay attention to what messages are getting the most attention – build on themRTs / Reach = % engagement
Encouraging people to actually do something – comment, share, buy, participateKinetic influence - who is participating and what is their influence?Brand Advocacy (Think Apple, Harley Davidson)
Compare how your business’s conversations compare against other businessesLearn from your competitors’ successes
Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
What will you do next?
Ask participants to complete the online workshop evaluation