Business gifts have always been popular mainly because of two reasons. The first one would be the gesture and effort that is put into the gift.

1. How to Promote your business through
Corporate gifting ?
Business gifts have always been popular mainly because of two
reasons. The first one would be the gesture and effort that is put into
the gift. Secondly, who doesn’t love free stuff? We, as Indians have an
overwhelming obsession for free stuff. But let us speak on a corporate
level. Corporate gifts have been used for decades as a means to say
‘Thank You’. Corporate gifts are not limited to employees only; it can
be given to customers and suppliers as well. Here are a few points
which can help you create a special bond rather than being ‘just
another gift’.
Understanding the receiver
Take an interest in your employees/consumer/customers life.
Make an effort to understand their lifestyle or cultural values. The
beauty of a gift is that it can be anything, the only point is that the
receiver should be happy to get it.

2. Promotional Gifts and Discounts
A gift doesn’t always have to be a physical quantity. It can range
from coupons to special discounts and offers as well. How you
understand the mentality of the customers as to what they want is the
key here.
Don’t go too far
Set a budget. Don’t get too excited and spend frivolously on items
that may harm you in the near future. So, make a list of those who
deserve this special treat from you.
Loyalty
Loyalty plays a pivotal role when it comes to corporate gifting.
Make a list of those who have proved time and again their loyalty.
Remember, you may actually feel emotionally attached to those who
aren’t loyal but you need to stop yourself from giving in. This is
business, you can never be too careful.
Yes, this is the business. As mentioned earlier, the ultimate goal
here is to achieve more loyalty than you already have. If you own a
shop, gift them your new card which must be catchy. After all, they
need to be able to contact you immediately. As the digital age has
already dawned on us, talk about going digital and flatter them in every
way possible. If you’re a boss, complement employees with a T-Shirt
having the company logo, which in turn will induce a multi-level
marketing platform for your company.