My Attitudes

Wendy’s Offers Salads To Differentiate Itself

Consumer Attitudes ,[object Object],[object Object],[object Object],[object Object]

Attitudes ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Components of Attitude- mutually interdependence ,[object Object],[object Object],[object Object]

Vocabulary of Brand beliefs for a soft drink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Components of Attitudes Cognitive component ( brand belief) Affective component (brand evaluation) Behavioural Component ( intention to buy ) Purchase decision

Hierarchy of attitude ,[object Object],[object Object],[object Object]

Attitude Hierarchies Type of Hierarchy Sequence Nature of Information processing ,[object Object],Beliefs-thoughts Active, purchase specific processing Evaluation- feelings Behavior- action ,[object Object],Behavior -actions Passive, purchase specific processing Evaluation -feelings beliefs-thoughts ,[object Object],Evaluation-feelings Active, ongoing processing Behavior-actions Beliefs-thoughts

Degrees of Involvement and Types of Attitude Hierarchy ,[object Object],[object Object],Emotional Hierarchy ,[object Object],Rational Hierarchy ,[object Object],[object Object],[object Object],Low-involvement hierarchy

Attitude Development ,[object Object],[object Object],[object Object],[object Object]

Functions of Attitude ,[object Object],[object Object],[object Object],[object Object]

Role of Attitudes in developing marketing Strategies. ,[object Object],[object Object],[object Object]

Relationship of beliefs and behaviour ,[object Object],[object Object]

Behavior and attitude ,[object Object],[object Object],[object Object]

Strategies of Attitude Change ,[object Object],[object Object],[object Object],[object Object]

Methods of Influencing the Customer’s Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Clorox Uses A Utilitarian Appeal

AC Delco Uses a Value-Expressive Appeal

My Attitudes

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My Attitudes