Method of idea generation and creating problem solving techniques

1. Government Engineering
College, Bharuch.
 Entrepreneurship
 Subject code: 2181923
NAME
Patel Aman A.
EN. NO
160140119057
Patel Darshan 160140119060
Patel Dhruv J. 160140119061
Patel Dhruv B. 160140119062
Patel Dhruv R. 160140119063

2. Method of generating idea
(Including creating problem
solving techniques)

3. Method of Generating Idea
Following are the different method for generating
idea.
1. Focus group
2. Brainstorming
3. Problem inventory analysis
4. Observation
5. Research & Development
6. Emerging Trends

4. • 8 to 14 people selected due to their relationship and
insight into the topic at stake to generate business
idea through a frank discussion.
• In focus group, in-depth discussion rather than
simply asking question to solicit participants
response, discussion is carried out for any new
product or service.
• There is moderator who enables and challenge the
group to give off their best.

5. • This is the process of thinking through a specific topic
to generating several ideas.
• Brainstorming session could be format or informal
o One person trying to fish for ideas
o Group of people with a moderator using thinking
through each others idea.
• Brainstorming sessions are usually informal since
relaxed atmosphere produces better ideas.

6. • In problem inventory analysis, for obtaining
new idea and solutions by focusing on existing
problem
• Thereafter, they are asked to identify and
discuss product in each category that have a
particular problem.
• This method is effective when an improved
service/ product desired.

7. • Observations can be used to describe a person or
group of people’s behavior by probing:
1. What do people buy? (Idea for mass production)
2. When people buy? (Seasonal product)
3. Why do they buy? (Necessity or luxury items)
4. What could be alternatives? (Substitute identification)
5. What do people buy but don’t like? (Transformation of
existing market)
• All these question should be asked in order to identify the
business ideas for particular sector.

8. • This activity is aimed to invent new product and
hence new business ideas through utilizing
knowledge acquiring during study or work
experience .
• Researching new method, skill and techniques
enable entrepreneurs to enhance his
performance and ability to deliver products and
services.

9. • To identify emerging trend can generate new
business idea for the entrepreneurship.
• If it is picked in the early stage of emergence, it
can be huge revenue generating business. For
example, digital payment is an emerging trend in
India, which can help give boost to the economy
also.

10. • Creative problem solving capacity can only be
enhanced through various mental exercise
techniques.
• Through creativity affected by age, education,
bureaucracy and lack of use, following are some of
such techniques which can help in solving the
problems:

11. • Session start with problem statement.
• Topic of the brainstorming should be clearly given on it
and based on that problem can be solved.
• No criticism is allowed and thoughts should be creative
Reverse Brainstorming
• A group method that focuses on the negative aspects of
a product, service, or idea as well as ways to overcome
these problems.
• Care must be taken to maintain group morale.

12. • A form of written brainstorming.
• Participants write their ideas on special on special
forms or cards that circulate within the group.
Gordon Method
• Method for developing new ideas when the individuals
are unaware of the problem.
• Solutions are not clouded by preconceived ides and
behavioral patterns.

13. • Method for developing new ideas when the individuals are
unaware of the problem.
• The entrepreneur uses a list of question or statement to guide
the direction of developing entirely new ideas or focusing on
specific idea areas.
Free Association
• Method of developing a new idea through a chain of word
associations.
• The process involve a word or phrase relating to the problem
being written down, then another and another, with each new
word attempting to add a new idea to the on going thought
processes, finally creating a chain of idea ending with the new
product idea merging

14. • Developing a new idea by locking at product
combinations.
• A five step process which focuses on generating ideas
from relationship patterns between elements of a
problem.
• Following five step process given below:
1. Isolation of element of the problem
2. Establish relationships between these elements.
3. Record the relationships in an orderly manner.
4. Analyze the emerging relationship to find ideas or pattern.
5. Develop new idea from these patterns.

15. • Developing a new idea by group members regularly
recording ideas.
• A small notebook that easily fits in a pocket containing a
statement of the problem, blank pages and any pertinent
background data is distributed to participants.
Attribute Listing
• Developing a new idea by focusing on parameter
identification and creative synthesis.
• Attribute listing is an idea-generating technique that
requires entrepreneurs to list the attributes of an item or
problem and then look at each from different
perspectives.

16. • Developing a new idea by focusing on parameter
identification and creative syntheses.
• The entrepreneur dreams about the problem and its
solution. Every possibility is recorded and investigated
or the resources required documented.
Parameter Analysis
• Developing a new idea by focusing on parameter
identification and creative synthesis