4. World’s biggest exporters of coffee in 2016
Distinguish between exporters of raw coffee beans and processed coffee
products – which have a higher value added in retail markets
5. How many cups (200 ml), on average,
of coffee do you drink per day?
30%
38%
18%
7%
1% 1%
5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
1 cup or less 2 to 3 cups 4 to 5 cups 6 to 8 cups 9 to 10 cups 11 or more
cups
No answer
Shareofrespondents
6.
7. CAUSES OF PRICE VOLATILITY
D1
P1
Price
Quantity
S1S2
P2
An adverse supply shock can cause market
prices to rise especially when PED is low (<1)
PRICE DETERMINATION
8. CAUSES OF PRICE VOLATILITY
D1
P1
Price
Quantity
S1S2
P2
An adverse supply shock can cause market
prices to rise especially when PED is low (<1)
If the demand curve
is inelastic when the
supply curve shifts
there will be a
significant increase
in price
PRICE DETERMINATION
9. CAUSES OF PRICE VOLATILITY
Price
Quantity
P1
D1
P1
S1Price
Quantity
S1S2
P2
D1 D2
P2
An adverse supply shock can cause market
prices to rise especially when PED is low (<1)
Rising market demand can cause price spikes
– especially when supply elasticity is low
If the demand curve
is inelastic when the
supply curve shifts
there will be a
significant increase
in price
PRICE DETERMINATION
10. CAUSES OF PRICE VOLATILITY
Price
Quantity
P1
D1
P1
S1Price
Quantity
S1S2
P2
D1 D2
P2
An adverse supply shock can cause market
prices to rise especially when PED is low (<1)
Rising market demand can cause price spikes
– especially when supply elasticity is low
If the demand curve
is inelastic when the
supply curve shifts
there will be a
significant increase
in price
If the supply curve
is inelastic when the
demand curve shifts
there will be a
significant increase
in price
PRICE DETERMINATION
12. PRICE VOLATILITY IN THE COFFEE MARKET
0
20
40
60
80
100
120
140
1/1/00
9/1/00
5/1/01
1/1/02
9/1/02
5/1/03
1/1/04
9/1/04
5/1/05
1/1/06
9/1/06
5/1/07
1/1/08
9/1/08
5/1/09
1/1/10
9/1/10
5/1/11
1/1/12
9/1/12
5/1/13
1/1/14
9/1/14
5/1/15
1/1/16
9/1/16
5/1/17
Global Price of Robusta Coffee
US$ per
tonne
Coffee price
change
Rationing Function Incentive
Function
Increase Demand contracts Supply expands
PRICE DETERMINATION
13. PRICE VOLATILITY IN THE COFFEE MARKET
0
20
40
60
80
100
120
140
1/1/00
9/1/00
5/1/01
1/1/02
9/1/02
5/1/03
1/1/04
9/1/04
5/1/05
1/1/06
9/1/06
5/1/07
1/1/08
9/1/08
5/1/09
1/1/10
9/1/10
5/1/11
1/1/12
9/1/12
5/1/13
1/1/14
9/1/14
5/1/15
1/1/16
9/1/16
5/1/17
Global Price of Robusta Coffee
US$ per
tonne
Coffee price
change
Rationing Function Incentive
Function
Increase Demand contracts Supply expands
Decrease Demand expands Supply contracts
PRICE DETERMINATION
14. PRICE VOLATILITY IN THE COFFEE MARKET
Growing demand
in emerging
nations as
incomes rise
Prices of
substitutes for
coffee
Inelastic demand
among coffee
consumers
Demand
factors
PRICE DETERMINATION
15. Share of coffee consumers in China as
of December 2016, by age
3.1%
14.3%
32.4%
28.6%
21.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Below 20 years
old
21 to 25 years
old
26-30 years old 31-35 years old Above 35 years
old
Distributionofconsumers
16. PRICE VOLATILITY IN THE COFFEE MARKET
Growing demand
in emerging
nations as
incomes rise
Prices of
substitutes for
coffee
Speculative
demand among
coffee traders
Demand
factors Climatic
conditions e.g.
impact of el Nino
Level of coffee
stocks
(inventories)
Number of
countries
producing coffee
Supply
factors
PRICE DETERMINATION
17.
18.
19.
20. Key economic issues
• Causes of price volatility in markets
• Micro consequences of volatility e.g. for farm and
household incomes, profits, employment and investment
• Macro consequences of volatility e.g. for exports
(balance of payments), growth of real GDP, tax revenues,
prospects of extreme poverty reduction
• How can price volatility be moderated?
• Buffer Stock Schemes
• Innovation in farming
• Investment to tackle long-term challenges of climate change
including better crop resilience, addressing water scarcity
Hinweis der Redaktion
Coffee is the 117th most traded product and the 948th most complex product according to the Product Complexity Index (PCI).
This tree map shows the share of countries that export Coffee.
This tree map shows the share of countries that export Coffee.
Coffee grown in more than 60 countries
Coffee is the most traded commodity in the world after oil.
Coffee beans are grown in more than 60 countries and allow 25 million families worldwide to make a living
Brazil is by far the largest producer, followed by Vietnam and Colombia.
China has doubled its consumption in the last five years.
World coffee production in 2017/18 is provisionally estimated at around 158 million bags, which represents an increase of 0.7 per cent compared to 2016/17
Falling stock levels put upward pressure on price – prices seem set to rise in 2018 partly because rising demand has reduced existing stock levels. Scarcity drives prices higher.
Long term threat to coffee supply
There is growing consensus among experts that climate change will severely affect coffee crops over the next 80 years.
By 2100, more than 50 per cent of the land used to grow coffee will no longer be arable.
Coffee provides a livelihood for close to 15 million Ethiopians, 16% of the population.