The most powerful tool a company has is its customers and the future of business is about harnessing this power. The customer to customer (C2C) category is becoming more recognized as more companies turn their efforts and attention to building and growing their brand communities. Join Derek Anderson, Founder of Bevy Labs and Startup Grind, as he shares how companies can implement these strategies to grow customers and create fans. Having built a community of several million fans across 600 cities in 125+ countries, Derek knows the playbook to get it right.

1. for Building Communities, Superfans
and Evangelists for Your Product
TRACTION CONFERENCE . AUGUST 2019
T H E U L T I M A T E P L A Y B O O K

2. 1 Creating a global community
2 Why Superfans are important
3 Playbook for your company
TRACTION CONFERENCE . AUGUST 2019
T H R E E T H I N G S :

3. Creating
a global
community
TRACTION CONFERENCE . AUGUST 2019
1

5. not my kids

6. 2009
Built things
I thought were cool
2012

7. Connect
Inspire
Educate

8. #1
Creating a global
community

9. Mountain View
February 2010

16. 2013
2019
2009
Built things
I thought were cool
2012
Building things
my customers needed

18. 600 chapters, 125 countries
10,000 events
Tens of millions educated

19. our values
Help Others
Before Yourself
Give First
Don’t Take
Make Friends
Not Contacts

22. Create the greatest
startup team of all time?

24. June 2019

25. Michele Price
Houston TX Chapter Director

27. #2
Why are
Superfans Important?

28. The way people are buying has changed again...
Advertising &
Telemarketing
P A S T
Digital Marketing
& Fake News
Customer to Customer
IRL Communities
P R E S E N T
F U T U R E

29. Trust has been broken...
A Pew Research Center study revealed that only 3%
of social media users in the US said that they have a lot
of trust in the information they find on these sites.
predicts:
2019 is the year to invest in Humans.
30.6% of Millennials
22% of Gen Xers
12.6% of Baby Boomers

30. https://www.vox.com/science-and-health/
2019/8/1/20750047/millennials-poll-loneliness
Millennials are lonely...
22%
said they had zero friends
27%
said they had “no close friends”
30%
said they have “no best friends”
25%
said they have “no acquaintances”

32. The Future of
Marketing doesn’t
belong to AI and
Machine Learning.
The Future of Marketing
Belongs to Communities.

33. Customer to Customer Brands
enable customers for conversation and help

35. Traditional companies position their brands…
in the minds of their customers.
“Is a brand that people look up to.”
Study by SAP, Siegel+Gale, and Shift Thinking, as featured in Harvard Business Review

36. C2C companies focus on positioning...
in the lives of their customers.
“Makes my life easier.”
Study by SAP, Siegel+Gale, and Shift Thinking, as featured in Harvard Business Review

37. Traditional brands
try to influence……
How people think along
the path to purchase
C2C brands try
to influence……
How people experience
the brand at all touchpoints
Study by SAP, Siegel+Gale, and Shift Thinking, as featured in Harvard Business Review

38. C2C brands
create opportunities
for customers
to win personally
and professional!

39. Reviews Drive Success
Experience Drives Reviews
Adweek and TrustRadius study 6/9
"Bevy just makes event planning
so much easier and efficient."
April 3, 2019
"Best Customer-to-Customer
and event management system"
May 21, 2019
"Creating a Community
has never been this easy."
May 27, 2019
"A truly transformational platform that makes
managing communities a breeze."
April 3, 2019
"Best Tool for Community
Event Management"
May 24, 2019
"Without Bevy (event) life would
be so much harder."
May 27, 2019

40. “Nothing yet replaces human
interaction…and I don’t think it ever will.”
- Tim Cook, CEO Apple
© 2019 Bevy Labs Inc. All Rights Reserved.
This is a confidential document
The World is Changing
“We’ve hit peak social. People moving
toward new, community-focused platforms.”
- Alexis Ohanian, Founder Reddit

41. The great news is that…..
Adweek and TrustRadius study 6/9
said they would be willing to do more to share their perspectives
with other buyers.
of buyers have written a review
have served as a reference
have provided a testimonial
have participated in a case study.
84%
22%
14%
11%
9%

42. #3
Playbook for creating
your company’s community

43. building community in real life

44. 90% repeatable

45. © 2019 Bevy Labs Inc. All Rights Reserved.
This is a confidential document
Support, Success
Create a space for members to answer questions and solve problems for each other in order to be more
successful with the product or service.
The Space Model = Community Business Value
S
P
A
C
E
Product Ideation, Innovation, Feedback
Create a space for members to share ideas and feedback that will be used to drive innovation and
product improvements.
Acquisition, Advocacy
Build a network of ambassadors and/or advocates who drive awareness and growth (typically, marketing-centric
goals) for the business.
Content, Programing
Gather the people who contribute information, goods, or services that make up the product or assets within the
product.
Engagement
Create a space for people who have a common interest that is related to, or focused on, your brand or product.
Deepen internal employee engagement or engagement between suppliers, vendors, or other teams that contribute
to a company’s end product.

46. The Playbook for Engaging Superfans
Adweek and TrustRadius study 6/9
mission and values
1
needs to inspire
build an education program
2
not a sales program
identify your product’s superfan
3
do everything to help them
build for scale
4
But do not lose the non-scalable touch
create value
5
for everyone involved
show ROI
6
every step of the way
never yell at a volunteer
7
or you’ll be sorry you did

47. 2,000 IRL events
each month

49. Authentically build
communities
you really care
about.

50. Thank you!
TRACTION CONFERENCE . AUGUST 2019

52. Acquired for $700M
Valued at $1.8B
Raised $50M
$15M Fund