Erich Joachimsthaler, Ph.D.

32 Followers

3 SlideShares 1 Clipboard 32 Followers 12 Folgens

3 SlideShares 1 Clipboard 32 Followers 12 Folgens

I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries. Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...

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Vivaldi Partners Social Currency 2012 Brand

Vor 10 Jahren • 20749 Aufrufe

Business Transformation Through Greater Customer Centricity: The Power of Social Currency

Vor 6 Jahren • 715 Aufrufe

Branding Magazine Roundtable 8.5.15[2]

Vor 7 Jahren • 812 Aufrufe

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Jeremiah Owyang • Vor 9 Jahren

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Erich Joachimsthaler, Ph.D. • Vor 10 Jahren

[Slides] Four Steps Brands Can Take to Design Internet of Things Experiences

Altimeter, a Prophet Company • Vor 8 Jahren

JOJO Marbles Pvt Ltd. • Vor 12 Jahren

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Own Company • Vor 9 Jahren

[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis

Altimeter, a Prophet Company • Vor 10 Jahren

I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries. Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...

marketing innovation strategy online community community social conversations communications business social media social technologies social currency brands