With the development of the OSCI Toolkit and the emergence of a new department that brings together digital content creation and publications, the Indianapolis Museum of Art has made digital publishing a strong priority, with a focus placed on creating enhanced counterparts to the museum’s print catalogues. Various models are being explored for each publication, including the type of platform that’s optimized for a specific reading experience, overall accessibility, our approach to interactive design, and the involvement of our catalogues’ co-publishers in the process. In this presentation, we'll discuss what we’ve learned and what new experiments we’re exploring with future publications. In particular, we’ll look at: The development of an app-based publication for the catalogue “Aziz and Cucher: Some People” in collaboration with Parsons The New School For Design, with an honest assessment of the benefits and drawbacks we encountered with the platform and the process. The workflow between IMA content and development teams with an external interactive design agency for the online-only publication “Graphite.” We’ll share our documentation of the process and the challenges encountered, integration of the OSCI Toolkit, and pushing the e-pub format beyond what has previously been utilized for art publications. We will preview the publication within the session, in advance of its scheduled launch in early December. Throughout the year, the Indianapolis Museum of Art has been operating with a digital publishing strategy that emphasizes agile and creative decision-making based on the nature and needs of each individual publication, while also attaining long-term sustainability. This presentation will cover what we’ve learned from those decisions over the past year, the processes and platforms we’ve explored, and how a nimble approach can be integrated into the long-term planning at your institution. Our future plans for digital publications and how developing creative and collaborative relationships with co-publishers can positively impact each project. Rachel Craft Director of Publishing and Media Indianapolis Museum of Art Jay David Interactive Creative Director TOKY Branding + Design Kyle Jaebker Indianapolis Museum of Art

1. AGILE
DIGITAL
PUBLISHING

2. IMA DIGITAL PUBLICATION STRATEGY
Experimentation
& Evaluation
Workflow
Collaboration
Format

3. EVALUATE THE
BEST FORMAT
FOR THE
CONTENT

4. THE RISE OF E-READING
READING BUYING NOT LIKELY TO
MORE BORROWING RECOMMEND
Source: PEW Internet

5. TABLET SALES MILLIONS
iOS 72,988
19.5 60 189.5 Android 37,878
Microsoft 4,863
2010 2011 2012
Source: Gartner.com

6. TABLET SALES MILLIONS
400 MILLION
downloads through the iBooks Bookstore

7. TABLET SALES MILLIONS
iOS 169,652
Android 137,657 369
Microsoft 43,648
2016
Source: Gartner.com

8. iBOOK vs APP

9. iBOOK App
Built-in Tools Custom Interactivity
Consistency Fewer Limitations
Faster Development Scrolling
Inexpensive Exposure
Opportunity

11. FIRST PUBLICATION
PROJECT
Exhibition at the IMA.
Corresponding digital publication
to a print catalogue.
COLLABORATION
Design fellowship with Parsons
The New School for Design.
FORMAT Adobe DPS / App

14. BENEFITS
COLLABORATION Opportunity to collaborate
with a design program
Inexpensive
Learning experience for
students

15. BENEFITS
FORMAT
Design freedom
More interactive capabilities
Ties in with programs
designers already use

17. CHALLENGES
COLLABORATION Student experience and
schedules
Synching workflows
Unfamiliarity with DPS

18. CHALLENGES
FORMAT Readers can’t interact
with text
Discoverability
Potential rejection
Cost and version
limitations

26. APPROACH

27. CONTENT OUTLINE
Introductions
Artists
Conversations

28. phite / Interactive ePub Catalogue | Site Map SITE MAP V1.0 - MO
Graphite Web
Landing Graphite ePub Cover
IMA Exhibition page w/ Identity and Exhibition Details (w/ possible use of
ePub download (Pay with a accelerometer or other interactive element), Link Share functionality is likely to share the
Tweet option?), home for to Contents and Introduction, and Share (TBD). web URL for the ePub download, and not
video introduction (tbd). specific content within the ePub.
Contents
Introduction Interactive, Sortable (tbd) Content Map of Artists and Artworks
Landing is an overview of all content Artists & Artworks Interviews
within this section. Possible inclusion of 2.0
Landing is an overview of all content Landing is an overview of all content
video introduction or section on using within this section. within this section.
the ePub.
1.0 3.0 4.0
Foreword: Lisa Freiman By default, content landing page shows all work, artist images, INDIVIDUAL ARTIST PAGE Kim Jones with Karl Haendel
screenshots of interviews and interactive content filling the page.
Image, Short Bio, Link to Interview
Overview: Sarah Green User then has the ability to sort contents:
(Possibly truncated, linking to full) Judith Braun with Joyce Hinterding
BY ARTIST
Properties of Graphite: Greg Smith Page sorts to view by Artist. Artist image appears with name, link to Detailed Images of Artworks, Reference
individual page - next to thumbnails of all artworks and any links to Images, Text Dan Fischer with Molly Springfield
related content such as interview(s).
Acknowledgements
BY ARTWORK Audio/Video Clips & Process-based images
Geof Oppenheimer with David Getsy
Visual archive of all works. This view hides the artist images/names and
shows the artwork images only. Below the artworks, screenshots of
interviews appear. Full Bio
Roland Flexner with TR Ericsson
BY THEME
All content within introduction section may include
images, video or other interactive content. All may TBD
link to other content within the ePub. Michaela Fruhwith with Joao Ribas
(i.e., reference images, exhibition images, video/
audio content, Images of Curators/Writers)
Dan Shaw-Town with ?
Individual interviews will vary in functionality
and assets. Additionally, some content will have
the ability to be viewed in alternate ways (i.e.,
audio vs. transcript). Functionality to be detailed
in Wireframes.
314.

29. WEB LANDING/
DOWNLOAD - IMA COVER/LANDING
INTRODUCTION TABLE OF CONTENTS ARTISTS & INTERVIEWS
ARTWORKS
Foreword: Lisa Freiman Individual Artist Page Kim Jones w/ Karl Haendel
Overview: Sarah Green
by ARTIST Landing Judith Braun w/ Joyce
Properties of GRAPHITE, Greg
by ARTWORK Detailed Images, References
Hinterding
Dan Fischer w/ Molly
Smith
by THEME
Springfield
Audio/Video Geof Oppenheimer w/ David
Acknowledgements Getsy
Full Bio / Essay Roland Flexner w/ TR Ericsson
Michaela Fruwith w/ Joao
Ribas

30. LINEAR VS
LAYERED

32. “Digital publishing, it turns out, ISN’T SO MUCH
A SECOND PRINT RUN (as it seemed at first) as
a whole other ecosystem, with a unique
atmosphere, strange new rain patterns, and its
own troubling signs of pollution and climate
change. DIVING INTO IT MEANS LEARNING HOW
TO BREATHE ALL OVER AGAIN.”
Source: Mandy Brown
http://aworkinglibrary.com/library/archives/three

35. iBooks Author
ePub (Fixed Layout / Flowable)

36. FUNCTIONALITY WISH LIST
FILTER THE
TABLE OF
CONTENTS

38. “USERS PREFER A HOME BASE from which to
operate without having to hunt through
carousels or wade through long columns of
thumbnails, and they always want the option
to go one step back from their current
position, because of accidental taps or to
refer back to something they just saw.”
Source: Darrell Etherington
http://gigaom.com/apple/ipad-usability-study-reveals-what-we-do-and-dont-
like-in-apps/

39. Filtering and Sorting. Creating dynamic layouts

45. iBooks - Not without launching
HTML Widget
ePub - Yes, fixed layout

53. iBooks - Not without launching
HTML Widget
ePub - Yes, fixed layout
DPS - Yes

54. FUNCTIONALITY WISH LIST
MAKE IT
QUICKER TO
EXPLORE

55. QUICKER EXPLORATION
& LAYERED CONTENT
iBooks-Mandated Table of
Contents
Wanted quicker linking to
‘home’ or other relevant
landing pages throughout the
book.

56. FUNCTIONALITY WISH LIST
MORE INTUITIVE
OPTIONS FOR
SCROLLING
TEXT

58. FUNCTIONALITY WISH LIST
MAKE IT EASY
TO SHARE
CONTENT

59. 69%
SHARING
print vs. e-books
25%
PRINT DIGITAL
Source: Pew Internet
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/

61. FUNCTIONALITY WISH LIST
USE THE
ACCELEROMETER

67. FUNCTIONALITY WISH LIST
DISPLAY
FOOTNOTES AS
YOU READ

68. FOOTNOTES
Just as it makes sense for
figures to be displayed near
relevant text.

69. FUNCTIONALITY WISH LIST
AUTO-PLAY
SOME VIDEO
CONTENT

70. WHY NOT DO IT ALL?

71. The expensively
developed custom
publisher’s app with
extravagantly produced
media is increasingly
uncommon.

72. “ People think focus means saying yes to the thing
you’ve got to focus on. But that’s not what it means at
all. It means saying no to the hundred other good ideas
that there are. You have to pick carefully. I’m actually
as proud of the things we HAVEN’T done as the things
I have done.
INNOVATION IS SAYING ‘NO’ TO 1,000 THINGS.”
Steve Jobs

73. This changes everything.

74. Feeling lost within the book
Keeping document sizes low
Seamlessly blending in widgets
iBOOKS Mandated functionality by iBooks
AUTHOR Author
Customizability & Typography
iPad only / iBooks App required
download

75. ePub Essays
Version as PDFs
BOTH POSSIBLE WITH THE OSCI TOOLKIT

76. “ If we’re right, it’ll be out of date in two years.
If we’re wrong, it’ll be out of date and WRONG IN
TWO WEEKS.”
Robert Weisberg, Assistant Managing Editor, Metropolitan Museum of Art
NMPS Conference, Chicago 2012

77. PREVIEW

78. USE THE
ACCELEROMETER

80. FILTER THE TABLE
OF CONTENTS
MAKE IT QUICKER
TO EXPLORE

88. DISPLAY
FOOTNOTES AS
YOU READ

90. MORE INTUITIVE
OPTIONS FOR
SCROLLING TEXT

98. PRICING & PROMOTION
Pay with a Evangelists,
Tweet
Website Educate Museum
Staff
Presence
Further Content
Connections
Trailer
$4.99
Brochures &
Featured Shop Promotions
on Apple?
Promo
Codes

99. PRICING & PROMOTION

100. WHAT’S NEXT
Online-only
publications
Next
publication:
Robert
Indiana
• Collaboration with co-
publisher and print designer
• Connect digital strategy
with print concepts

101. EVALUATION
General survey on digital
publication interests
Track downloads
Monitor analytics

102. Thank you
RACHEL CRAFT
@rachcraft
JAY DAVID
@tokybd
KYLE JAEBKER
@kjaebker