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- 1. Marketing Plan Deliverable 1 Deliverable 1 Instructions Watch GMU Database video tutorials to learn how to use industry and company databases such as Mergent, Staistita, IBISWorld, Mintel and Factiva. Begin by pointing tohttp://infoguides.gmu.edu/business/IND and click on the video to learn how to conduct an industry analysis. Next, point tohttps://www.youtube.com/watch?v=7rWZB4aHjyo&feature=y outu.be to learn how to conduct a company analysis. Populate the cell in pages 2 and 3 of this document with your findings from GMU databases. Strengths and Weakness on page 4 must be based on user reviews. Page 2: Industry Analysis Item* Your Brand Here Samsung Key Competitor Here
- 2. Apple Sales ($). Use the most recent data available. $ 5.3 Million $ 22.5 Million Sales Growth (%). Calculate using the most recent 5 year data available. 2.2% 4.8% Market Share (%). Report the latest data. 5.58% 15.2% Industry Sales ($). Use the most recent data available. $ 240.5 Million Industry Growth (%). Calculate using the most recent 5 year data available. 9.13% Consumer and competitor trends in the Industry (new forces in the industry) Apple watch trends Series 5: · Always-on display is transcendent. · Design is as classic and timeless as ever. · Watch has data for active calories, exercise minutes, stand hours, stand minutes, walk distance, and more Consumer Trends · Buyer trends are based on easy use watches · Smartwatch that include certain features (long lasting battery, greater usage, fitness and health functionalities) * Must be based on GMU database tutorial ** Must be based on competitor and buyer trends, e.g., pp. 159 – 167. Pages 3 and 4: Brand and Competitor Analysis Item List Your Brand Here
- 3. Samsung Galaxy Watch List Key Competitor Here Apple Watch Customer Excellence (see pp. 30 – 35). Customer excellence focuses on retaining loyal customers and excellent customer service. Typically measured byhttps://www.theacsi.org/news-and- resources/customer-satisfaction-reports/reports-2018 · Samsung devices are directly connected to the tech support and more. · Samsung trucks around the streets of New York to help customers need for free. · By delivering an amazing experience (Focusing and listening to the customer). · Approach customers with a personalized, warm welcome · Probe politely to understand the customer’s needs · Present a solution for the customer to take home today · Listen for and resolve issues or concerns Operational Excellence (see pp. 30 – 35). Operational excellence is achieved through efficient operations, excellent supply chain, and human resource management. Typically measured by % sales of costs or profit margins. · Extremely profitable, with $40.306 billion in profits from all sectors of the company for 2018. · Use in-house production to simplify supply chain. · Uses lean 6 sigma and kaizen (TPS) to run more lean manufacturing. · Extremely profitable, with $59.531 billion in profits in 2018 . · Works with several key partners to simplify supply chain. · Uses lean 6 sigma and kaizen (TPS) to run more lean manufacturing. Product Excellence (see pp. 30 – 35). Product excellence entails having products with high perceived value and effective branding and positioning. Typically measured by user scores or third-party
- 4. ratings such as Consumer Reports or JD Powers. · Rated Excellent in most categories by Consumer Reports. · Many styles of watches and swappable bands to fit different uses and tastes of consumers. · Leading and most known brand for Android phones. · Works on both Android and Apple phones. · Rated Excellent in most categories by Consumer Reports. · Distinguishable style from competitors. · Customizable bands to individual tastes. · Known for Macs and iPhones. Locational Excellence (see pp. 30 – 35). Locational excellence entails having a good physical location and Internet presence. Typically measured by number of retail outlets, e-comm effectiveness and user apps. · Samsung trucks around New York are similar to how a food truck operates. · Locational services around the world (Korea, USA, Singapore, China,Japan,Germany). · The company has 1,495 retail stores in the U.S. Any recent visitor to Best Buy can attest something is different. · Apple has opened 506 retail stores across 24 countries, including 272 in the United States and 234 elsewhere. · The majority of U.S. stores operate within indoor shopping malls and kiosks. Value Proposition: (see pp. 286 – 291 and Ex 9.9). Value proposition communicates the unique benefits possessed by the product or service. It consists of the attributes of a product or service that are desired by the target market and not available from its competitors. Typically measured by user and third- party reviews. Once Galaxy Watch and Galaxy Watch Active users download the latest software update, they will be able to take fuller advantage of what Bixby has to offer, including using Bixby Voice to start exercise routines, find out time differences
- 5. between places, and easily control their SmartThings ecosystem. With iPhone and Apple Watch, customers can pay with Apple Pay in stores, restaurants, taxis, vending machines and many more places. Every Apple Pay purchase is authenticated with just a glance or a touch with Face ID or Touch ID, or a device's passcode. Key Strengths. Summarize the characteristics customers like most about the brand.* 1. Waterproof to 50 meters or 5 ATM (atmospheres). 2. Stainless-steel version looks watch-like. 3. Easy-to-read display in all lighting. 4. Two-day battery with light usage. 5. You can scroll Twitter on a watch 1.The Apple Watch Series 5 adds an always-on display, so it can show the time all the time. 2.A bright display, onboard GPS. 3.waterproof to 50 meters. 4.Integration with Nike+ Run Club. 5.Comfortable strap and comes with two exclusive Nike watch faces. Key Weakness. Summarize the characteristics customers dislike most about the brand.*
- 6. 1. Still limited third-party app support. 2. ECG monitoring still does not live. 3. Incremental performance over old models. 4.doesn't have Corning's DX+ composite coating. 5.There's no menstrual tracking. 1.Battery life remains a day and a half at best. 2.No new health features. 3. watch lacks native sleep tracking. 4. Needs an iPhone to set up and work. 5.Doesn’t work with Android phones. *Must be based on user reviews Page 5: References and Resources List Industry References and Resources Here file:///C:/Users/fatem/Downloads/study_id15607_wearable- technology-statista-dossier.pdf https://reports.mintel.com/display/986854/ List User Review Resources Here https://www.digitaltrends.com/smartwatch-reviews/samsung- galaxy-watch-active-2-review/
- 8. overview/ Saudi Electronic University College of Administrative and Financial Sciences ECOM101 – E-commerce Assignment 3 E-commerce Project Submission: End of week 13 15 Marks Requirement: Create your own e-commerce business in Saudi Arabia (website or mobile application), you need to explain the process that you will follow in building your e-commerce presence. Before you begin to build a website or app of your own, there are some important questions you will need to think about and answer. The answers to these questions will drive the development and implementation of your e-commerce presence. Set up Your E-Commerce Presence · What is the idea? (the visioning process) · Introduce your e-commerce business. · Provide an overview of your business idea · Product and type of services. · What are the different types of products? Explain · What kinds of services are provided by your online store? [ customer service, exchange and return, delivery and payment options] Explain · Business statement. · Business vision.
- 9. · Business objective. · Where’s the money: · What is the company’s business model? · Give a general idea of how your business will generate revenues · Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc. · What is the ballpark? Characterize the marketplace. - Size, growth, demographics, structure. · Where’s the content coming from? · Know yourself— conduct a SWOT analysis for your business. · Develop an e-commerce presence map. · Develop a timeline: Milestones. - 6 phases. · How much will this cost? Building an E-Commerce Site: A Systematic Approach · Planning: The Systems Development Life Cycle · Systems analysis/planning · Business objectives. What are the capabilities you want your site to have? · System functionalities (Shopping cart, payment system …. etc.) · Information requirements (Dynamic text and graphics catalog … etc.) · Systems design · (Logical and Physical) · How it will look likes in terms of design and format · Building the system (a simple website layout) · Create your own website using wix.com www.wix.com · Or you can design the layout using any free e-commerce website template. · Include 2-4 screenshots of your site · Testing (What type of testing will be applied?) · Implementation Choosing Software The development of e-commerce required a great deal more interactive functionality, such as the ability to respond to user
- 10. input (name and address forms), take customer orders for goods and services, clear credit card transactions on the fly, consult price and product databases, and even adjust advertising on the screen based on user characteristics. · Functionality for web server · Provides basic functionality for sales · Online catalogue · Shopping cart · Credit card processing Explain the different software you need for your site functionality. Choosing Hardware · Underlying computing equipment needed for e-commerce functionality · Right-Sizing Your Hardware Platform: The Demand Side and the Supply Side · Explain the different hardware needed for your site or app. Payment and Security · What are the methods of payment you are going to use in your online store and why? · What are the commonly used technologies to secure your online transactions? · Develop a privacy policy. The policy should outline how information will be collected and used? Categorize marketing and advertising strategy and method. · Explain the online, offline and social media marketing strategies you will use to bring people to your website? And why? Explain your business e-commerce process · Explain in detail all the steps from the time a visit is recorded until the final user buys a product. Conclude your report.
- 11. Guidelines for the assignment: · Make sure to include the cover page with all information required. · This is group project, which is part from your course score. It requires effort, search and critical thinking. · Use font Times New Roman, Calibri or Arial. · Use 1.5 or double line spacing with left Justify all paragraphs. · Use the footer function to insert page number. · Ensure that you follow the APA style in your project and references. · Your project report length should be between 2200 to 2500 words.