3. Relevant e-mails ...................................................................................................................... 29
Relevant e-mail picture 1 .................................................................................................... 29
Photos...................................................................................................................................... 30
Photo 1. New bird installation ............................................................................................. 30
Photo 2. the paper one from lobby ..................................................................................... 31
Photo 3. Clothing collection 1 ............................................................................................. 31
Photo 4. Clothing collection 2 ............................................................................................. 32
Photo 5. Beijing tree planting .............................................................................................. 32
The summary of energy use for shanghai ............................................................................... 33
Figure 20. the summary of energy use for shanghai ........................................................... 33
The latest GR:O Newsletter ..................................................................................................... 34
GR:O Newsletter page 1 ...................................................................................................... 34
GR:O Newsletter page 2 ...................................................................................................... 35
GR:O Newsletter page 3 ...................................................................................................... 36
GR:O Newsletter page 4 ...................................................................................................... 37
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4. Links to animations
This is our introduction video to show what is GR:O.
http://360disco.ogilvyone.sh.cn/digital/projectgro/GRO_CH/video.html
Introduction of GR:O PPT by HR
There is an orientation time for new staffs when they come at first day. HR will introduce
GR:O project to them, and the following are the slides shoewed in the orientation time.
你知道GR:O是什么吗？
你知道我们为何要做环保吗？
What is Project GR:O? And why do we care?
在奥美，你的行为将对环境产生
怎样的影响全部取决于你的选择.
无论是在公司内怎样使用资源，
还是为顾客提供怎样的产品与服
务。
In many areas of our Ogilvy we have the choice to make
good and bad choices for the environment, both through
the resources we use internally and through the impacts
of the projects and services we provide our clients.
PPT Slide 1. What is project GR:O & why do we care
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5. GR:O项目致力于将我们对环境的影响减到
最小。
Project GR:O is about minimising our impacts as much as possible.
有些改变是公司能做到的，但有些改变需要我们每个人
的力量。
Some of these changes are being made at a company level, Some
you have the power to make a difference.
PPT Slide 2. Encourage everyone to make a difference
GR:O = Greener Ogilvy
让奥美更绿色
奥美中国今年的目标 Ogilvy Goals this year:
垃圾与水管理
减少5%的垃圾
能效介绍
减少25%的电脑能源使用
关爱社区
在中国做2000小时的社区活动
旅行
减少5%的商务旅行
健康又快乐 可持续发展材料
至少一半的内部用纸要双面打印
提高员工的健康水平
PPT Slide 3. Ogilvy Goals this year
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6. 献上你的一份力，让奥美更绿色 So what can you do?
当你看见小O时，意味着身边已经有环保卫士在行动！
Whenever you see our mascot LittleO, there is somewhere there is an eco action to be
taken.
当你在办公室里使用资源时，
想想怎样可以更高效、更环保 选择更环保的方式去
地使用它们吧。 上班吧！骑车、走路 当使用完会议
Think about the resources that you are using 或搭乘公共交通工具 室后，请随手
in the office. Could you use less, or be more
都是不错的选择哦！ 关灯，帮助我
efficient with what you use?
Take the eco route! Travel to work
by bike, walking or public transport.
们节约用电
When you leave a
meeting room please
switch out the lights
尽量使用烘干机代
替纸巾干手，为环
保尽一份力
Don’t leave the tap running
longer than you need and use
hand dryers instead of paper
towels dry to minimise impact 请使用双面打印，帮助我们节约
用纸 Always print double sided or two pages
per page
PPT Slide 4. So what can you do
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12. Website screen grabs
In November, the official website of GR:O launched.
Page 1. GR:O Official website Home Page
Page 2. GR:O Official website-Energy_Efficiency page
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13. Page 3. GR:O Official website-Community_Involvement page
Page 4. GR:O Official website- Health_and_Wellbeing page
13 / 37
14. Page 5. GR:O Official website-Waste_Water_Management page
Page 6. GR:O Official website- Sustainable_Materials page
14 / 37
15. Page 7. GR:O Official website- Travel page
Page 8. GR:O Official website- video page
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16. Page 9. GR:O Official website- 6taps page
Page 10. GR:O Official website- Get_in_touch page
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17. 2012 survey summary
In the end of 2011, we held a survey in Ogilvy China to see what people are thinking about
green.
Figure 1. 2011 survey Q1
Figure 2. 2011 survey Q2
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25. Summary report from littlefoot
How can we save energy in offices? We installed a software named littlefoot in our
computers to help us in July.
Ogilvy China commissioned an evaluation of littleFOOT carbon reduction software to
discover what financial, carbon and energy savings could be made within the
organisation through deploying littleFOOT on PC’s within the PR department in Shanghai.
littleFOOT was installed onto a group of PC’s (46 in total) as a control group and tested for
a period of two weeks with the following goals.
Week 1 – to understand actual energy usage through the virtual power meter within
littleFOOT
Week 2 – to activate energy saving themes defined by Ogilvy and record the energy
savings made.
Below are three graphical summaries that record the savings of Energy, Carbon and Costs.
Energy Summary
Ogilvy Control Group - Power Consumption
18.00000
Week 1 Week 2
16.00000
14.00000
12.00000
Consumption
10.00000
kWh
8.00000
6.00000
4.00000
2.00000
0.00000
PRXIAOCH
PRCAOLI
PRMAFI
PRDUWE
PRLAUAL
PRFANGAN
PRRONGLE
PRXIONGAB
PRWANGAS
PRZHUCI
PRZHANGLY
PRCUIZH
PRXUCL
PRYUVI
PRKUAISI
PRTUVI
PRCHENAQ
PRXIAGR
PRZHANGAI
PRZHOUCA
PRHUJUN
PRLIBO
PRSHENSE
PRHUNA
PRJINSU
PRLIDA
PRZHUJAM
PRMAHA
PRZHUSA
PRYANGSA
PRYERY
PRFANGYI
PRLIUXIA
PRZHUHA
PRHSUEV
PRMENGFR
PRZHUCH
PRHUANGCH
PRCHENJO
PRHUMA
PRCHENIV
PRCHENMA
PRJINJA
PRSONGEL
PRCHANEL
PRCHENDA
Machine Name
Figure 17. Energy Summary
Week 1 Energy Consumption – 188 KwH
Week 2 Energy Consumption – 119 KwH
Net Saving of 68.5 KwH
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26. 0
1
2
3
4
5
6
7
8
9
Carbon Emissions (kg)
PRCAOLI
Cost PRCHANEL
26 / 37
PRCHENAQ
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
PRCHENDA
PRCHENIV
PRCAOLI
PRCHENJO
PRCHANEL
PRCHENMA
PRCHENAQ
PRCUIZH
PRCHENDA
PRDUWE
PRCHENIV
PRFANGAN
PRCHENJO
PRFANGYI
Net Saving of 36.3Kg
PRCHENMA
PRCUIZH PRHSUEV
Net Saving of 70 RMB
PRDUWE PRHUANGCH
PRFANGAN PRHUJUN
Week1
PRFANGYI PRHUMA
Week 1
PRHSUEV PRHUNA
PRHUANGCH PRJINJA
PRHUJUN PRJINSU
PRHUMA PRKUAISI
Week 2
PRHUNA PRLAUAL
Week 2
PRJINJA PRLIBO
PRJINSU PRLIDA
PRKUAISI PRLIUXIA
Week 2 – total energy costs of 110 RMB
Week 1 – total energy costs of 180 RMB
Week 2 – total carbon emissions of 63.5Kg
PRLAUAL PRMAFI
Week 1 – total carbon emissions of 99.86Kg
PRLIBO PRMAHA
Machine Name
PRLIDA PRMENGFR
PRLIUXIA PRRONGLE
PRMAFI PRSHENSE
PRMAHA
Machine Name
PRSONGEL
PRMENGFR
PRTUVI
PRRONGLE
PRWANGAS
PRSHENSE
PRXIAGR
PRSONGEL
PRXIAOCH
PRTUVI
PRXIONGAB
PRWANGAS
Carbon Summary
PRXUCL
PRXIAGR
Financial Summary
PRXIAOCH PRYANGSA
PRXIONGAB PRYERY
PRXUCL Figure 18. Carbon Summary PRYUVI
Figure 19. Financial Summary
PRYANGSA PRZHANGAI
Ogilvy Control Group - Financial Cost
PRYERY PRZHANGLY
PRYUVI PRZHOUCA
Ogilvy Control Group - Carbon Emissions
PRZHANGAI PRZHUCH
PRZHANGLY PRZHUCI
PRZHOUCA PRZHUHA
PRZHUCH PRZHUJAM
PRZHUCI PRZHUSA
PRZHUHA
PRZHUJAM
PRZHUSA
27. Summary
The initial findings of the two week evaluation show efficiencies consistent with other
organisations who currently use littleFOOT within their environments.
By examining the data in the control groups we see an efficiency of an average reduction in
energy consumption of over 30%.
To model this data and put it into the context of a 52 week year with 2000 machines the following
efficiencies can be made 2000 PC’s 52 Weeks per annum.
Average saving per PC per annum of 74 RMB with 41g of Carbon saved.
For 2000 PC’s over the same period a saving of 140,954 RMB would be saved with 85 tonnes of
Carbon.
Further financial benefits will increase by 10-20% as user awareness is increased and new power
themes are deployed offering Ogilvy a genuine financial return on investment over time. Typically,
within other organisations we see the additional financial efficiency of 10-20% over and above the
30% currently proven within the first nine months of the agreement. This would mean an average
annual saving of 96.2RMB per PC.
Over a 48 month period savings of 769,600 RMB would be saved with 328 tonnes of carbon
saved.
For Ogilvy to deploy littleFOOT to 2000 machines in China there would be a cost of 49 RMB per
annum per PC which would cover all implementation, roll out, user training and support of
littleFOOT for the entire term of the agreement. This fee is equal to 98,000 RMB per annum.
As a founder client we are also happy to offer Ogilvy a year without charge, netting additional
financial savings of 192,400 RMB and an additional 82 tonnes of carbon. This would make the
term a total of 60 months.
In summary littleFOOT are offering Ogilvy a solution with a net financial saving of 570,000 while
educating end users and reducing carbon emissions by an auditable 410 tonnes.
27 / 37
29. Relevant e-mails
Since 2008 we have been moving towards retiring all of our single side print printers and
investing in better service more energy efficient machines. All our computers now have
access to double side printers and we have communicated to our staff the importance of
using these as an alternative to cut down on our paper usage.
Relevant e-mail picture 1
Since early 2008, we have been looking at any opportunities in a more creative and viable
way to go green from IT perspective. We are moving towards automating some jobs like staff
appraisal, leave application and expense claim by developing on-line approval applications
through out Ogilvy China offices. By using the on-line applications, we have dramatically
improved the operation efficiency and creatively reduced the paper being used.
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