9. Increasing consumer demand is priority of
industrial partners, as this is the only way to
increase sales and achieve economies of scale in
recuperating the initial investment costs for
fortification without having to pass a significant
price increase to consumers.
Increasing consumer demand requires a
harmonized marketing strategy on the part of
food producers regionally. Industrial partners
must be encouraged to see fortification as key
opportunity to improve marketing and sales as a
promotion of quality and standard of excellence
in WHO-consistent fortified foods.
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10. Govt. Controlled Wheat/Wheat Flour Price.
High Micro feeder Price.
High Premix Cost (although got exemption
but still difficult to pass the price of
fortificants due to the controlled prices
wheat/wheat flour) .
Higher Price for Fortified Flour
No-Mandatory Fortification legislation
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11. No Harmonization of standards
Different Wheat Flour Qualities
Competitive Wheat Prices in Exporting
Countries
Border Difficulties
Limited Shelf Life
Competition between exporters
Seasonal restrictions
Difference in extraction rates
High Extraction flour for Afghanistan at 83:17
Low extraction inside Pakistan 16:24: 60.
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12. Government Authorities – for standards
harmonization.
Development of formal mechanism for
regular contact between the traders on both
sides of the border
USAID/GAIN can play “facilitator” role
between countries as bridge.
Pakistan Govt. should continue subsidy to
match international rates throughout the
Year.
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13. Afghan Govt. should facilitate at borders
for ensuring the entry of fortified flour
Harmonization of Same Quality Fortified
Flour by Kazak and Pakistani millers –
Central Asian Regional Governments.
Regular Cross Border Meetings Quarterly
Importers and Exporters Directory by
USAID/GAIN.
USAID/GAIN as facilitation partner for
regional trade development.
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15. Both Exporters to Afghanistan have different borders
and different Business regions.
Fortification should be made mandatory for both
exporters.
We are furnishing all our Pakistan Flour Milling industry
with Micro feeders to prepare us for fortification in all
1550 flour mills all over Pakistan.
Join Business plans are recommended in all three
countries, and harmonization of standards are
recommended.
Joint training sessions and quarterly meeting of
stakeholders with the Collaboration of Gain.
Decisions should be made at high profile joint business
forum, and decisions should be followed by TRICA.
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