If you're reading this, then you likely already know that information is as important an asset to your organization as its bank accounts, customer lists, and office chairs. But having this knowledge is but the first step – next, you must get your organization to actually behave as if this were true! This is no easy task, in no small part because a great many managers and senior executives still don’t realize they have to handle their information at least as protectively as they do their wallets. And for sure, most end users don’t think about it much at all. This presentation helps you take your internal conversations about protecting, connecting, and sharing your business data, documents, images, and other content types to a more strategic level, one in which your bits of intellectual property are respected as the business-critical resources they are.