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PRESENTED BY:
SUNIL KUMAR M
MBAL2027
SEMINAR
ON
FOOD PACKAGING AND LABELING
SEMINARTEACHER:
DR. B. M. SHASHIDHARA
MAJOR ADVISOR:
DR. G. N. NAGARAJA
PACKAGING
According to UK Institute of Packaging,
“A co-ordinated system of preparing goods for transport,
distribution, storage, retail and end use”
“A techno-economic function aimed at minimizing costs of
delivery while maximizing sales”
 India’s Rs 65,000 crore packaging industry is expected to
grow at 18-20% to reach Rs 82,500 crore by 2016.
 India’s per capita consumption of packaging is only 4.3 kg
per person per annum, as against Germany’s 42 kg and
China’s 20 kg, which is very low compared to global
standards.
 The food and beverage and pharmaceutical segments occupy
the largest share in the packaging industry, accounting for 85
per cent and 10 per cent, respectively.
INDIAN PACKAGING INDUSTRY
WHY FOOD PACKAGING?
Changing demographic trends such as,
Urbanization
Increasing incomes
Women in the workforce
Nuclear families
Single person households
Functions of Packaging
1. Promoting and Selling the Product
2. Defining Product Identity
3. Providing Information
4. Expressing Customer Needs
5. Ensure Safe Use
6. Protecting the Product
1. Promoting and Selling the Product
Attractive, colorful, and visually
appealing packages have
promotional value
A well designed package is a
powerful selling device because it
helps the product stand out from
its competitors
2. Defining Product Identity
Packaging is sometimes used to
promote an image such as prestige,
convenience, or status
Can be a crucial part of the marketing
strategy, particularly in advertising
3. Providing Information
 Gives customer useful
information on:
 directions for using the product
 its contents
 product guarantees
 nutritional value
 potential hazards
4. Expressing Customer Needs
When designing packages, companies analyze customer lifestyles
and create packaging that meets their needs for size and
convenience
Packages often come in various sizes
 Family size
 Single serving
5. Ensure Safe Use
Proper packaging helps to eliminate potential
injuries or misuse of a product
 Formerly glass containers are now plastic
 Childproof caps
 Tamper resistant packages
 Blisterpacks – packages with preformed plastic
molds surrounding individual items arranged on a
backing
6. Protecting the Product
 Must protect during shipping, storage, and display
 Prevent or discourage from tampering
 Prevent shoplifting
 Protect against breakage and spoilage
REGULATIONS
The packaging laws and regulations affecting food products are
mainly covered under the
 Standards ofWeights and MeasuresAct, 1976
 Standards ofWeights and Measures (packaged commodities)
Rules, 1977
 TheAGMARK Rules relate to the quality specifications and
needs of certain agricultural products.
 The Prevention of FoodAdulterationAct 1954
 The Fruit Product Order 1955 The Meat Food Product
Order 1973
 TheVegetable Oil Products (Control) Order 1947
 The Edible Oil Packaging (Regulation) Order 1948
 The Solvent Extraction Oil. Deoiled Meat and Edible Flour
(control) Order 1967
 The Milk & Milk Products Order 1992
 Infant Milk substitute, Feeding Bottles and Infant FoodsAct
1992
REGULATIONS (Cont…)
FOOD SAFETY AND STANDARDS ACT, 2006
 FSSA will be aided by several scientific panels and a central
advisory committee to lay down standards for food safety.
 The law will be enforced through state Commissioners of
food safety and local level officials.
 Everyone in the food sector is required to get a license or a
registration which would be issued by local authorities.
 Every distributor is required to identify any food articles to
its manufacturer, and every seller to its distributors
Food Safety and Standards Authority
of India
 FSSAI is an agency of Ministry of Health and Family Welfare,
GoI
 Responsible for protecting and promoting public
health through the regulation and supervision of food safety.
 established under the Food Safety and Standards Act, 2006
which is a consolidating statute related to food safety and
regulation in India
 The agency also has 5 regional offices located
in Delhi,Guwahati, Mumbai, Kolkata and Chennai, 4
referral laboratories and 72 local laboratories located
throughout India
Labeling
 Food labeling is a
• tool to promote and protect public health by
providing accurate nutritional information.
• an instrument of marketing and product
promotion.
• label can reduce the information problem
between producers and consumers, while also reducing
search costs for consumers.
 labeling is any written, electronic, or graphic
communications on the packaging. A panel found on a
package of food which contains a variety of
information about the nutritional value of the food
item.
 Objective of labeling
• Brand Identification
• Description
• Promotion
Cont…
labeling
 Main function is to inform customers about a
product’s contents and give directions for use
 Protects businesses from legal liability if
someone is injured while using the product
Three Kinds of Labels
1. Brand Label – gives brand name and trademark or logo
2. Descriptive Label – give information about product
use, construction, care, performance, and other
features
3. Grade Label – states the quality of a product
FOOD SAFETY AND STANDARDS (PACKAGING
AND LABELING) REGULATIONS, 2011
 General Requirements:
1. Every pre-packaged food shall carry a label containing
information.
2.The particulars of declaration required under these Regulations
to be specified on the label shall be in English or Hindi
3. Pre-packaged food shall not be described or presented on any
label or in any labeling manner that is false, misleading or
deceptive or is likely to create an erroneous impression regarding
its character in any respect;
4. Label in pre-packaged foods shall be applied in such a manner
that they will not become separated from the container.
 The disclosure of information on food labels in India is
primarily governed by the Prevention of Food Adulteration
Act of 1954, which focuses mainly on basic product
information with less emphasis on health and nutritional
information.
 Recent amendments regarding packaging and labeling of
food under part VII of the Prevention of Food Adulteration
Rules of 1955 mandate the disclosure of health and
nutritional claims on food labels along with basic
information.
 Chapter IV, paragraph 23 of the FSSA clearly states that no
person shall manufacture, distribute, sell, or expose for sale,
nor dispatch or deliver to any agent or broker for the purpose
of sale, any packaged food product that is not marked and
labeled in the manner specified by regulation.
Contents in a food label
As per the Indian Regulations a food label must have
1. Product name and category of food
2. An ingredient list in descending order of weight
3. Logo for Vegetarian / Non Vegetarian Food
4. Nutrition facts panel or information which includes energy,
protein, carbohydrate (sugars) & fat
5. The shelf life (Use by or Best before date)
6. Storage conditions
7. The name & address of the manufacturer, packer and / or seller
8. The country of origin (in case of imported foods)
9. The weight
10. Instructions for use.
 Health claims establish a relationship between a food
& disease or medical condition.
 For example claims like ‘Good for Heart’, ‘Good for
Growing Children’ etc.
 Nutritional claims quickly inform a consumer of
nutritional value of a product for example ‘Low Fat’ or
‘Zero Cholesterol’.
Certain categories of food are exempted from the
labeling requirements
 For example, foods served in hotels, hospitals, by
vendors like Halwaii's etc.
 Other food products include raw agricultural
commodities like rice, wheat, cereals, sugar, salt, non-
nutritive products like tea, coffee, spices, processed
and pre-packaged assorted vegetables and fruits,
products that comprise single ingredients like papad,
pickle.
Labeling of food containing genetically
modified (GM) content
 On January 1, 2013 India joined a select band of
countries where food containing Genetically Modified
(GM) content must be labelled as such. The Legal
Metrology (Packaged Commodities) Rules, 2011, say
"every package containing the genetically modified
food shall bear at the top of its principal display panel
the letters 'GM'."
 The packaging industry is the world’s third largest industry sector,
next only to food and petrochemical industries. It is also among
the top five industries in almost all countries, with its annual
growth rate of 3-5%, which is a range even higher than the GDP’s
growth rate in almost all countries.
 Present day innovations and responses to changing consumer
preferences and demands have extended functions of packaging
from mere protection to include promotion, information,
convenience, initiation and handling.
 Packaging becomes an added P to the 4 Ps of marketing (product,
price, place, promotion), particularly in terms of facilitating
branding, product differentiation and identity which is best
communicated at the point of purchase
Conclusions
Major players

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food packaging and labeling

  • 1. PRESENTED BY: SUNIL KUMAR M MBAL2027 SEMINAR ON FOOD PACKAGING AND LABELING SEMINARTEACHER: DR. B. M. SHASHIDHARA MAJOR ADVISOR: DR. G. N. NAGARAJA
  • 2. PACKAGING According to UK Institute of Packaging, “A co-ordinated system of preparing goods for transport, distribution, storage, retail and end use” “A techno-economic function aimed at minimizing costs of delivery while maximizing sales”
  • 3.  India’s Rs 65,000 crore packaging industry is expected to grow at 18-20% to reach Rs 82,500 crore by 2016.  India’s per capita consumption of packaging is only 4.3 kg per person per annum, as against Germany’s 42 kg and China’s 20 kg, which is very low compared to global standards.  The food and beverage and pharmaceutical segments occupy the largest share in the packaging industry, accounting for 85 per cent and 10 per cent, respectively. INDIAN PACKAGING INDUSTRY
  • 4. WHY FOOD PACKAGING? Changing demographic trends such as, Urbanization Increasing incomes Women in the workforce Nuclear families Single person households
  • 5.
  • 6.
  • 7. Functions of Packaging 1. Promoting and Selling the Product 2. Defining Product Identity 3. Providing Information 4. Expressing Customer Needs 5. Ensure Safe Use 6. Protecting the Product
  • 8. 1. Promoting and Selling the Product Attractive, colorful, and visually appealing packages have promotional value A well designed package is a powerful selling device because it helps the product stand out from its competitors
  • 9. 2. Defining Product Identity Packaging is sometimes used to promote an image such as prestige, convenience, or status Can be a crucial part of the marketing strategy, particularly in advertising
  • 10. 3. Providing Information  Gives customer useful information on:  directions for using the product  its contents  product guarantees  nutritional value  potential hazards
  • 11. 4. Expressing Customer Needs When designing packages, companies analyze customer lifestyles and create packaging that meets their needs for size and convenience Packages often come in various sizes  Family size  Single serving
  • 12. 5. Ensure Safe Use Proper packaging helps to eliminate potential injuries or misuse of a product  Formerly glass containers are now plastic  Childproof caps  Tamper resistant packages  Blisterpacks – packages with preformed plastic molds surrounding individual items arranged on a backing
  • 13. 6. Protecting the Product  Must protect during shipping, storage, and display  Prevent or discourage from tampering  Prevent shoplifting  Protect against breakage and spoilage
  • 14. REGULATIONS The packaging laws and regulations affecting food products are mainly covered under the  Standards ofWeights and MeasuresAct, 1976  Standards ofWeights and Measures (packaged commodities) Rules, 1977  TheAGMARK Rules relate to the quality specifications and needs of certain agricultural products.
  • 15.  The Prevention of FoodAdulterationAct 1954  The Fruit Product Order 1955 The Meat Food Product Order 1973  TheVegetable Oil Products (Control) Order 1947  The Edible Oil Packaging (Regulation) Order 1948  The Solvent Extraction Oil. Deoiled Meat and Edible Flour (control) Order 1967  The Milk & Milk Products Order 1992  Infant Milk substitute, Feeding Bottles and Infant FoodsAct 1992 REGULATIONS (Cont…)
  • 16. FOOD SAFETY AND STANDARDS ACT, 2006  FSSA will be aided by several scientific panels and a central advisory committee to lay down standards for food safety.  The law will be enforced through state Commissioners of food safety and local level officials.  Everyone in the food sector is required to get a license or a registration which would be issued by local authorities.  Every distributor is required to identify any food articles to its manufacturer, and every seller to its distributors
  • 17. Food Safety and Standards Authority of India  FSSAI is an agency of Ministry of Health and Family Welfare, GoI  Responsible for protecting and promoting public health through the regulation and supervision of food safety.  established under the Food Safety and Standards Act, 2006 which is a consolidating statute related to food safety and regulation in India  The agency also has 5 regional offices located in Delhi,Guwahati, Mumbai, Kolkata and Chennai, 4 referral laboratories and 72 local laboratories located throughout India
  • 18. Labeling  Food labeling is a • tool to promote and protect public health by providing accurate nutritional information. • an instrument of marketing and product promotion. • label can reduce the information problem between producers and consumers, while also reducing search costs for consumers.
  • 19.  labeling is any written, electronic, or graphic communications on the packaging. A panel found on a package of food which contains a variety of information about the nutritional value of the food item.  Objective of labeling • Brand Identification • Description • Promotion Cont…
  • 20. labeling  Main function is to inform customers about a product’s contents and give directions for use  Protects businesses from legal liability if someone is injured while using the product
  • 21. Three Kinds of Labels 1. Brand Label – gives brand name and trademark or logo 2. Descriptive Label – give information about product use, construction, care, performance, and other features 3. Grade Label – states the quality of a product
  • 22. FOOD SAFETY AND STANDARDS (PACKAGING AND LABELING) REGULATIONS, 2011  General Requirements: 1. Every pre-packaged food shall carry a label containing information. 2.The particulars of declaration required under these Regulations to be specified on the label shall be in English or Hindi 3. Pre-packaged food shall not be described or presented on any label or in any labeling manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character in any respect; 4. Label in pre-packaged foods shall be applied in such a manner that they will not become separated from the container.
  • 23.  The disclosure of information on food labels in India is primarily governed by the Prevention of Food Adulteration Act of 1954, which focuses mainly on basic product information with less emphasis on health and nutritional information.  Recent amendments regarding packaging and labeling of food under part VII of the Prevention of Food Adulteration Rules of 1955 mandate the disclosure of health and nutritional claims on food labels along with basic information.  Chapter IV, paragraph 23 of the FSSA clearly states that no person shall manufacture, distribute, sell, or expose for sale, nor dispatch or deliver to any agent or broker for the purpose of sale, any packaged food product that is not marked and labeled in the manner specified by regulation.
  • 24. Contents in a food label As per the Indian Regulations a food label must have 1. Product name and category of food 2. An ingredient list in descending order of weight 3. Logo for Vegetarian / Non Vegetarian Food 4. Nutrition facts panel or information which includes energy, protein, carbohydrate (sugars) & fat 5. The shelf life (Use by or Best before date) 6. Storage conditions 7. The name & address of the manufacturer, packer and / or seller 8. The country of origin (in case of imported foods) 9. The weight 10. Instructions for use.
  • 25.  Health claims establish a relationship between a food & disease or medical condition.  For example claims like ‘Good for Heart’, ‘Good for Growing Children’ etc.  Nutritional claims quickly inform a consumer of nutritional value of a product for example ‘Low Fat’ or ‘Zero Cholesterol’.
  • 26. Certain categories of food are exempted from the labeling requirements  For example, foods served in hotels, hospitals, by vendors like Halwaii's etc.  Other food products include raw agricultural commodities like rice, wheat, cereals, sugar, salt, non- nutritive products like tea, coffee, spices, processed and pre-packaged assorted vegetables and fruits, products that comprise single ingredients like papad, pickle.
  • 27. Labeling of food containing genetically modified (GM) content  On January 1, 2013 India joined a select band of countries where food containing Genetically Modified (GM) content must be labelled as such. The Legal Metrology (Packaged Commodities) Rules, 2011, say "every package containing the genetically modified food shall bear at the top of its principal display panel the letters 'GM'."
  • 28.  The packaging industry is the world’s third largest industry sector, next only to food and petrochemical industries. It is also among the top five industries in almost all countries, with its annual growth rate of 3-5%, which is a range even higher than the GDP’s growth rate in almost all countries.  Present day innovations and responses to changing consumer preferences and demands have extended functions of packaging from mere protection to include promotion, information, convenience, initiation and handling.  Packaging becomes an added P to the 4 Ps of marketing (product, price, place, promotion), particularly in terms of facilitating branding, product differentiation and identity which is best communicated at the point of purchase Conclusions