Semantic Web - A Survey Talk

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Steffen Staab

Survey talk given at University of Economics, Katowice May 24, 2012

Technologie Bildung

WeST – Web Science & Technologies
University of Koblenz Landau, Germany

Semantic Web
Steffen Staab

…a short history of the Web…
<HTML>
Phone book
<HTML> Aalta
CERN
Researcher
Interests…
Aalta 234 789 <HTML> Phone 789
… Zyström
Zyström 981
Colleague
Tel 981

~1989
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

World Wide Web

WWW :=
Hypertext &
Internet &
Social Phenomenon

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

More than 1 Billion Users Later …

Sir Tim Berners-Lee

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

…the History of the Web continued…

Phone <HTML>
Book Aalta
CERN
Interests…
<HTML>
Aalta 789 Tel 789
Zyström
…
Zyström 981
Collegue
Phone 981

~1995
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

…the Problem Inherent to Knowledge…
<HTML>

<HTML>

~1995
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

…now you can read it more easily…
<HTML>

<HTML>

What a computer
understands!

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

…the History of the Semantic Web…

<HTML> <HTML>
Researcher
Forscher

Aalta 789
<HTML>
…
Zyström 981

~1995
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

What do you need for this idea?

<HTML> <HTML>
1. Language for
Researcher
Forscher
(meta-)data
Aalta 789
2. Language for <HTML>
…
describing Zyström 981
schema which
(meta-)data
adhere to

3. Exchange of data
and schemata via
Internet

4. Lots of people
and applications

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Semantic Web

1. Language for
(meta-)data

2. Language for Semantic Web :=
describing
Semantic Web Data &
schema which
(meta-)data Ontologies &
adhere to
Internet &
3. Exchange of data
and schemata via Social Phenomenon
Internet

4. Lots of people
and applications

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

SEMANTIC WEB IN ACTION

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Google for „Vincent van Gogh“

Screenshot by
Kingsley Idehen

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Van Gogh on Facebook

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Facebook Data Object

Screenshot by
Kingsley Idehen

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Van Gogh on Wikipedia

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

DBPedia Data Object

Screenshot by
Kingsley Idehen

Note: DBPedia harvests knowledge from Wikipedia

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Freebase Data Object

Screenshot by
Kingsley Idehen

Note: MetaWeb producing Freebase is a Semantic Web
company bought by Google in 2010
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Google Search with Google Knowledge Graph

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

APPLICATION: SCHEMA.ORG

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Google Rich Snippets

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Content
What’s in the schema?
 Creative works: CreativeWork, Book, Movie,
MusicRecording, Recipe, TVSeries ...
 Embedded non-text objects: AudioObject, ImageObject,
VideoObject
 Event
 Organization
 Person
 Place, LocalBusiness, Restaurant ...
 Product, Offer, AggregateOffer
 Review, AggregateRating

 Annotating data within normal Web pages
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Return on Investment

 BestBuy early adopter
 Launched Semantic Product Web, augmented with
GoodRelations and RDFa,
 30% increase in traffic to their pages.
 (not a scientifically precise experiment!)

 Nick Cox@Yahoo!
 search results augmented with structured data get
15% higher click-through rate

Cf http://www.chiefmartec.com/2009/12/best-buy-jump-starts-data-web-
marketing.html
WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

APPLICATION:
E-GOVERNMENT

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

http://lisa.west.uni-koblenz.de/lisa-demo/
Family‘s analysis of Munich LOD + Open Street Map data

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

http://lisa.west.uni-koblenz.de/lisa-demo/
Entrepreneur‘s analysis of Munich LOD + Open Street Map data

1. Prize
German
Linked Open Gov Data
Competition 2012

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

APPLICATION: WEB 3.0

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Making Web 2.0 More Accessible

GeoNames

Links Location

low- to
xxxxx
Persons xxxx midlevel
features

Knowledge Tags

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Choosing between Koblenz – and Koblenz

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Contextual Information

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Tag-based refinement

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

A tag view of „Koblenz“ & „Castle“

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Semantic Identity – Festung Ehrenbreitstein

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Persons – Celebrities, FOAFers & Flickr Users

Billion Triples Challenge 1. Prize
2008

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

APPLICATION: E-SCIENCE

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

>1000 Life Science DBs, number growing quickly

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Querying Biochemical Web Sites

Rich Site Structure

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

APPLICATION: BUSINESS

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Organizational
knowledge work

?
How to integrated?
Individual
knowledge work

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Integration of organizational & individual knowledge work
Scenario:
SME architecture
office

German KM 1. Prize 2011

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

RESEARCH CHALLENGES

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

Developing methods…

 Identity
 Provenance
 Origin
 Trust
 Search
 Intelligent Search
 Ranking BTC 1. Prize 2011
 Scalability
 Cloud
 Querying
 Distribution

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

THANK YOU!

WeST – Web Science & Steffen Staab
Technologies staab@uni-koblenz.de

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MadyBayot

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

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Product Anonymous

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...

Zilliz

Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Orbitshub

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