looking at the rise in autonomy and shared mobility

1. Student name: Steeve Sihlabo
P number: P1324114x

2.  The rise in car sharing companies and
technology(Uber)
 The rise in autonomous vehicles and key
stakeholders
 Conclusion and recommendation
 References

3.  Cars sit unused for 96% of the time
 Cars are 2nd to home ownership as investments for
public
 79 million cars sold worldwide last year, 500 cars
per 1000 inhabitants in Europe.(unsustainable)
 93% of accidents due to human error they are the
highest cause of death amongst young people
 The cost of car accidents is $160 billion worldwide

4.  Uber was founded was founded in 2009 by Travis Kalanick and
Garrett Camp. Early 2012 expanded globally
 An app-based business allowing customers with access to vehicle
hire and revenue source for vehicle owners.
 2015 Uber service was available in 300 cities and 58 countries and
this number is rapidly rising
 Uber looking into carpooling and are reported to have already
offered to buy all 500,000 of Tesla's upcoming fully autonomous
electric vehicles For their fleet(forbes
 General Motors have recently partnered with Uber rivals Lyft to
offer autonomous taxis that you can order on your smart phone or
watch.

5. Value of shared mobility industry
Uber raised another $2.1 billion from private
investors, increasing the value of the company to
$62.5 billion. (MINTEL)
20% of every transaction goes Uber
(source)uk.businessinsider.com (2016)chart-of-the-
day-uber-valuation-ahead-of-facebook-in-early-
years

6. anexampleofanorganisationthatfollowedportersstrategicpositioning.Eliminatingmostofits
consumersdislikeaboutcarrentalandandtaxis.Thereareadirectthreattotaxisandcarrental
firms.
(Source)academic. Mintel (2015) Car hire consumer frustration
Good bye taxi hello Uber

7. (Source)uk.businessinsider.com (2015) leaked-graph-shows-uber-meteoric-

8.  City Mobil 2 an autonomous bus service has been rolled out in
several European Cities including Bristol
 Lutz Self driving pods in Milton Keynes
 2015 California law reimburses state employees using shared
vehicle services for corporate travel
 Zack Goldsmith plans on an electric car sharing system similar
to Boris Johnson is bikes in the streets of London
 Boris Johnson has agreed the deal supply of all electric
London cabs

9. Key players in fully autonomous vehicle
research and development are the tech
industry: Google, Apple and Uber
from the automated manufacturers:
Tesla, Mercedes(Daimler), Audi,
General Motors, Jaguar Land Rover,
Renault Nissan, BMW, Ford
 “The electric and driverless cars
will usher forth a step change in
both quality of life and economic
productivity, and potentially be the
most transformational social
development since the World Wide
Web. It will change the way we live
and many of the fundamentals of
the global economy" (Levi
Tillemann; the great race: the
global quest for the car of the
future)

10. 94% accidents are caused by
human error
Google had 13 near misses in 434,000
miles of testing last year all involving
human error not the driverless car
(Source)www.dillerlaw.com (2015) distractions-teenagers-and-car-crashes

11. Autonomous vehicles will rapidly gain
momentum in the coming years and will
be highly significant with in 10 years. The
trade body the Society of Motor
Manufacturers & Traders (SMMT) said
that autonomous vehicles will create
almost a third of a million jobs over the
next 16 years.
(source)www.dailyfinance.com(2014)morgan-stanleys-
utopian society will be built by teslar

12.  The main benchmarks in
the auto electronic vehicle
industry Nissan Leaf,
Mitsubishi i IMiev., BMW
and the Tesla model S.
In Technology The
benchmarks are Google,
uber and Apple working
fully autonomous
vehicles

13. (source)www.nbins.com (2014)Driverless-Car-Infographic

14. • Consumers rated Tesla as the fifth best automaker in the US, it has the company
has a strong following amongst the generation Y.
• Although European sales of Tesla model S increased slightly there is still a
perception of poor American quality nationalism and the high price tag to shake
before fully winning over European consumers
• Tesla introduced the much anticipated 7.0 upgrade for the model S this year
which made vehicle fully autonomous.
The Q3 2015 sales of the Tesla were at 11,580 vehicles,
Sales increased 52% to $893 million

15. Risks and barriers for the autonomous vehicle
industry
• Teething problems at Google as the vehicle has faced system
problems struggling to operate in certain weather conditions
and identify manhole covers.
• Legal issues and legislation although they are signs that
policymakers are warming to autonomy. In the quest to reduce
congestion and carbon footprints of ever-growing cities.
• The human social and emotional issue, petrol heads and
enthusiasts.
• The cyber issue the fear of hackers breaking in to your car and
taking control

16. Impact on logistics
• With most cooperation paying
attention to autonomous
vehicles and their benefits, the
logistics labor market will be
affected.
• Mercedes, general motors and
other businesses like DOMINOS
aggressively pursuing
autonomous transportation.
• Mining giant Rio Tinto has
autonomous trucks in
operation

17. Recommendation conclusion
Vehicles are here to stay though in their early stages at the moment and
expensive autonomy and shared mobility are one step closer to a sustainable
eco-friendly and utopian society. Urban migration and globalisation are on the
increase, society policymakers and corporate organisations have an opportunity
staring them in the face. Imagine a world where mobility is accessible cheap and
affordable, to all demographics.
Recommendations
• Government stimulus for autonomous vehicles, mobility sharing
• Legislation changes to allow autonomous vehicles on our roads
• Investment in infrastructure to encourage the scaling up of electric and
autonomous transportation, which in turn will drive down the price
Henry Mintzberg 1998
Mintel 2015

18. References
• (Source) academic. Mintel (2015) Car hire consumer frustration
• http://academic.mintel.com/display/761286/?highlight
• (Source)www.dillerlaw.com (2015) distractions-teenagers-and-car-crashes
http://www.dillerlaw.com/distractions-teenagers-and-car-crashes/
(source)www.dailyfinance.com(2014)morgan-stanleys-utopian society will be built
by teslar
• http://www.dailyfinance.com/2014/02/25/morgan-stanleys-utopian-society-
will-be-built-by-t/
(Source)uk.businessinsider.com (2015) leaked-graph-shows-uber-meteoric-
growth-china-investors
http://uk.businessinsider.com/leaked-graph-shows-uber-meteoric-growth-china-
investors-2015-6
(source)uk.businessinsider.com (2016)chart-of-the-day-uber-valuation-ahead-of-
facebook-in-early-years
http://uk.businessinsider.com/chart-of-the-day-uber-valuation-ahead-of-
facebook-in-early-years-2014-11?r=US&IR=T
Howells, J. (2005) The management of innovation and technology: The shaping of