1. How to flirt with
TOUGH GUYS
@andressusi
StartSmart, 16.02.12

2. BACKGROUND
 Flirtic.com, co-founder and
CEO (2010-...)
 Cherry Media Group, co-
founder (2010-...)
 Playforia.com, CEO / Board
member (2009-2010)
 MTVP, partner (2006-...)
 Education: MGIMO
(Moscow, 1999-2004)
@andressusi | 02

3. FLIRTIC TODAY
...Rock’n’Roll mode on
Registered users
3,000,000
2,500,000  Public launch May 2011
2,000,000
 300k registered users
1,500,000
1,000,000  Open in 5 languages:
500,000
0 RUS, ENG, EST, SR, PL
May Jul Sept Dec Mar Jun Sept Dec
'11 '11 '11 '11 '12F '12F '12F '12F
 15 people (incl. part time)
#1 in SERBIA
 Seed round by Almaz Cisco
fund in June 2011
#2 in ESTONIA
 Finalist:
@andressusi | 03

4. Boring Empty Inadequate
Search & browse Empty & static Too serious or too
catalogue experience user profiles low quality
Problem: LOW ENGAGEMENT,
SHORT LIFETIME, WRONG EXPERIENCE
@andressusi | 04

5. Solution: PLAYFUL DISCOVERY
Addictive, Dynamic, Fun!
Relevant suggestions
in ACTIVITY STREAM
@andressusi | 05

6. PLAY HARD!
Flirtic way of meeting new people
...have fun and let things
happen :)
@andressusi | 06

7. BUSINESS
MODEL
@andressusi | 07

8. „GROUPON MEETS EHARMONY“
Reinventing online dating business models
How it works?
1. Choose a guy/girl
2. Choose date experience
3. Wait for acceptance
4. Pay and enjoy your date
@andressusi | 08

9. VIRTUAL GOODS & SERVICES
Visibility, Benefits, Access to Data
First string of paid services:
1. Virtual gifts
2. Announcements
3. Spotlight
4. Invisibility / hide likes
5. Priority email
@andressusi | 09

10. FLIRTIC’S TEAM
Andres Susi CEO, co-founder Investors/Board
Extensive experience in social Pavel Bogdanov
networking and consumer internet: Investor/Board member
CEO Ratesolutions.eu, co-founder Almaz Capital Partners
Cherry Media Group, Kurat.com
April Henry
Graduated MGIMO (Moscow, Russia) Chairwoman
VP Corporate Strategy, Yahoo
Andrei Korobeinik Co-founder Allan Martinson
Investor
7 years of experience in social networking: Managing Partner, MTVP
Founder
Evgeny Pshenichnikov
Rate.ee, Ratesolutions.eu, CuteFund.com
Co-founder / Board member
Angel investor and Estonian MP
CEO, Rate Solutions
Graduated Tartu University (Tartu, Estonia) Nicola Riordan
Marketing Advisor
Ex: Skype, Tweetdeck, etc
1-2 industry experts to be
added to Advisory Board
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11. Meet the tough guys

12. TOUGH GUYS LOVE
DESSERT
@andressusi | 12

13. SHOW YOUR ACES
Tough guys love:
1. Solid team & track record
2. Unique approach
3. Large market ($1B+)
(*) a bit different on later stages raising A, B, ... rounds
@andressusi | 13

14. Thank you!
Andres Susi CEO, co-founder Follow Flirtic on:
Mobile: +372 52 31904
Facebook.com/flirtic
Email: andres.susi@flirtic.com
@Flirtic_com
@andressusi
Flirtic.tumblr.com
Image acknowledgements:
Clown: http://flikieapp02.appspot.com/71af533decd44b8eac851b0b80891713.jpg
Garfield: http://www.free-extras.com/search/1/garfield.htm
Money printer: http://stores.ahoudini.com/-strse-365/Money-Printer,-MKE/Detail.bok
Clint Eastwood: http://daddybydefault.com/the-5-coolest-tough-guy-movie-quotes/
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