rural marketing

1. Sagar kumar behera

4. Agricultural problem in odisha

5. OBJECTIVES
 Create a common vision for key stakeholders
 Design and implement a strategic framework to guide policy and
implementation in the future
 Address issues undermining investor confidence and the
building of better understanding and good social relations
 Ensure increased access and participation in the sector through
well-designed empowerment processes and programmes
 Combine, share and optimize the resources and benefits among
the partners
 Foster global competitiveness, growth and profitability in the
sector in order to attract new investment
 Build lasting partnerships among public, private and community
stakeholders and NGOs (non governmental organization)

6. Prerequisite of efficient agriculture
 Storage facility
 Transportation facility
 Adequate information
 Less intermediaries
 Regulated market
 Good quality of
produce

7. Problems of agriculture in odisha
 Inadequate transportation facilities.
 Lack of credit.
 Lack of market information.
 Unregulated measures and weights.
 Lack of standardization and grading.
 Excessive market charges.
 Lack of storage facility.
 Unfavorable condition.

8. Major challenges of agriculture in Odisha
 Lack of common platforms “for bulk buyers and
sellers for trading in agricultural commodities in
odisha.
 Under utilization of government resources and
technology for efficient and swift trading
opportunities.
 Lack of quick , efficient and transparent
marketing provisions for participants with end to
end trading solutions.
 Conflicting interests among the market players.
 Imbalance in the spread of marketing network as
well as in target market.

9.  Recurrence of natural calamities
 Improper water management systems
 Reducing area under cultivation
 Absence of suitable cropping patterns for various
agro-climatic zones
 Poor dissemination of agri-technology
 Changing food habits and preference for wheat and
corn based eateries
 Climatic changes and its impact on agriculture
 Uncertainty about market stability and non-
remunerative prices for farmers
 Increasing degradation of soil
 Increasing labour shortage
 Concerns relating to credit culture