In his BlogWell Seattle case study presentation, "Content is King," ExOfficio's E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement. Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council.

3. A unique name for a unique company. A Latin expression, the term ExOfficio is defined as “by virtue of the office held and elite member.”

4. Air Strip Dryflylite Halo Ziwa Nio Amphi Convertible ExO Dri Performance Waffle

5. ExOfficio’s social media business model: Quality customer engagement leads to loyalty and revenue

6. Content that Connects Interesting Relevant Links Corporate Culture Product Information and Sale Messages Giveaways

7. Interesting Relevant Links

8. Interesting Relevant Links -Tracking

9. Interesting Relevant Links -Example

10. Interesting Relevant Links -Example

11. Corporate Culture

12. Corporate Culture -Trade Shows

13. Corporate Culture -Charitable Giving

14. Corporate Culture -Example

15. Product and Sale Messages

16. Product and Sale Messages

17. Product and Sale Messages -Example

18. Giveaways

19. Giveaways -Statistics

21. Develop and post content that is interesting and brings value to your customers.

22. Good interactions and quality postings = customer loyalty and revenue.