Marketing is nothing in 2015 without data, but getting your foot in the data door isn't always so easy. With the vast amount of data available and the many platforms for processing it, how should you begin to use it? Should you bother focusing on sentiment analysis? How can semantic analysis affect your marketing strategy? What about data's effect on customer care? There are so many moving parts and applications to consider when it comes to implementing a social data strategy that it can often be overwhelming. But it doesn't have to be that way. In this webinar, learn from our panel of experts: -Tips and tricks for handling the massive amounts of data available to you, including best practices and platforms -How to use select data to inform campaign and other business decisions -How to integrate a data-forward mindset into your company on every level

1. Social Data Made Simple:
Getting Started with a Strategy
#SMTLive

2. Join the Conversation…
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3. Our Speakers
Sean Williams works on the Consumer Promotions Team at JetBlue where he is responsible for managing the
strategic development and execution of the team’s social media initiatives. Their latest social video series, called
Flight Etiquette, highlights the fact that travel brings together all types of diversity and with it, unexpected moments
that can be humorous, heartwarming, and yes, sometimes frustrating. Sean has a BA in Economics from the
University of Colorado at Boulder. @Colorado2NYC
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook
Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Ira Haberman has spent his entire career as a story teller. It has always for him, been less about the platforms (since
he’s worked both in broadcast and digital) and more about providing audiences with relevant, inspired content.
Content that he hopes creates a connection between brand and consumer or publisher and audience. Aside from
immersing himself in all things marketing and media, Ira is a huge fan of The Grateful Dead, The Toronto Blue Jays and
his two awesome daughters. @irahaberman
#SMTLive
Ned Kumar has over twenty years of experience in customer analytics & marketing strategy, with
expertise in both online and offline channels. He currently serves as a Digital Strategist for
Interactive Marketing & cross-channel analytics with emphasis on media attribution and social
analytics. Throughout his career he has played a leadership role in designing data-driven strategies
that create exceptional customer experience and establish a competitive advantage while improving
productivity. Ned is a member of various professional organizations, on the Board of Directors at the
Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award
of Achievement in Web Analytics Program. @nedkumar

6. Our Speakers
Sean Williams works on the Consumer Promotions Team at JetBlue where he is responsible for managing the
strategic development and execution of the team’s social media initiatives. Their latest social video series, called
Flight Etiquette, highlights the fact that travel brings together all types of diversity and with it, unexpected moments
that can be humorous, heartwarming, and yes, sometimes frustrating. Sean has a BA in Economics from the
University of Colorado at Boulder. @Colorado2NYC
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook
Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
Ira Haberman has spent his entire career as a story teller. It has always for him, been less about the platforms (since
he’s worked both in broadcast and digital) and more about providing audiences with relevant, inspired content.
Content that he hopes creates a connection between brand and consumer or publisher and audience. Aside from
immersing himself in all things marketing and media, Ira is a huge fan of The Grateful Dead, The Toronto Blue Jays and
his two awesome daughters. @irahaberman
#SMTLive
Ned Kumar has over twenty years of experience in customer analytics & marketing strategy, with
expertise in both online and offline channels. He currently serves as a Digital Strategist for
Interactive Marketing & cross-channel analytics with emphasis on media attribution and social
analytics. Throughout his career he has played a leadership role in designing data-driven strategies
that create exceptional customer experience and establish a competitive advantage while improving
productivity. Ned is a member of various professional organizations, on the Board of Directors at the
Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award
of Achievement in Web Analytics Program. @nedkumar

7. Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
GoToWebinar
control panel
#SMTLive

8. Upcoming Webinar
July 28th
Cultivating Creative Thinking
for Customer Engagement