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osb international
1
Die Strategie
umsetzen!
Dr. Reinhart Nagel, osb international
Anpacken, mitmachen und dran bleiben!
osb international
2
70 - 80 % der Strategien scheitern an der Umsetzung
68 % der Mitarbeiter identifizieren sich nicht mit der Strategie
Wetterlage
osb international
3
Die Strategie
erfolgreich umsetzen!
8 Voraussetzungen:
Das drohende Unwetter
gemeinsam erkennen!
osb international
5
Ein attraktives Zukunftsbild.
… ein klares Bild vom Ziel!
osb international
6
Einen Plan vom Weg …
… zum Ziel!
osb international
7
Eine glaubwürdige Führung!
osb international
8
Horizontale und vertikale Kooperationsbereitschaft
der nächsten Ebene
hohe
Reibungsverluste
das Scheitern ist
vorprogrammiert
großer
Wirkungsgrad
erwartbar
begrenzte
Reichwerte
stark
schwach
schwach stark
Gestaltungs-undSteuerungswille
derLeitung
4. Zusammenspiel des Führungsteams
osb international
9
Eine Koalition …
… mit den Keyplayern!
© Rocky Mountain Rescue Group
osb international
10
Die Ressourcen …
osb international
11
Beteiligte involvieren.
Kommunikation!
osb international
13
7. Information und Kommunikation: Instrumente
nach: Nagel / Wimmer, Systemische Strategieentwicklung 2010
Ein-Weg
Info-Mails
Mitarbeiter-
Zeitschrift
Visualisierungen
(Tafeln, Plakate)
Führungs-
informationen
Aushänge
Betriebs-
versammlung
Chatrooms
Strategie-
Gruppen
Sounding-
board
Open Space-
veranstaltungen
MA Experten-
hearings
Diskussions-
foren
Hotline
RTSC
Umsetzungs-
workshops
Townhall-
Meetings
Kamingespräche
Zielvereinbarungen
Quartals-
gespräche
Newsletter
Videos
Presse-
mitteilungen
Intranet
Broschüren
Business-TV
Kampagnen_
konzepte
Give Away
Zwei-Weg
Information
Kommunikation
osb international
14
Monitoring
osb international
15
Herzlichen Dank …
… und viel Erfolg!

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Strategieumsetzung