SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
27.08.2012 #efa12




Julian Ausserhofer
@boomblitz



Social Media, politische
Partizipation & Mobilisierung
2




    Smart Mobs
                 CC BY ridus.ru
3




    Ad Hoc Öffentlichkeiten
           #ukriots
          #unibrennt
          #arabspring
       #occupywallstreet
4




       #guttenplag




Neuer (digitaler) Aktivismus
                      http://de.guttenplag.wikia.com
5




    Filter Bubbles
            CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
6




                                            57,2      JournalistInnen 19,5

                                               14,5                       4,8
                                                              4,0




                          21,3
                                                                                                            13,8
                                     4,7
                                      3,4
                       BürgerInnen                                                                17,7
                                                                                                            PolitikerInnen 17,4
                68,3                                                                             43,9
                                                                                                    7,1
                           2,2




NutzerInnen
außerhalb des
Samples                                                 12,8

                                              19,2                        9,1


                                            49,3       ExpertInnen



                                                                    9,5




                                                   CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
7
CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net




                                                                                                  CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
8




    CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
9




                                                              1200
                                                                                                                               WKR-Ball 2012: Twitter vs. Tageszeitungen
                                                                                                                               25. bis 31. Jänner / 1. Februar 2012
                                                                                                                                                                                                                               Tweets pro Tag
                                           Tweets der 374 NutzerInnen und Tweets, die sie erwähnen, pro Tag & Thema




                                                              1000




                                                                                               800                              27.1.: 2.162                                        30.1..: 2.128

                                                                                                                                                                                                                           Interview: Strache - Wolf
                                                                                               600                                                                                                                         Twitter als Backchannel
                                                                                                                                                       Tag des Balls: Twitter zur
                                                                                               400
                                                                                                                                                       Protestkoordination
                                                                                                                                                       genutzt
                                                                                               200




                                                                                                                      0
 6 größten österreichischen Tageszeitungen




ag:                                                                                                                              25.1.         26.1.          27.1.      28.1.           29.1.                   30.1.                  31.1.                   .                        .

                                                                                                                                                                                                                                     Artikel in Tageszeitungen
 Anzahl Artikel pro Thema in den




                                                                                                                      20

                                                                                                                      15

                                                                                                                      10

                                                                                                                       5

                                                                                                                       0
        .                                                                                                                        25.1.         26.1.          27.1.      28.1.           29.1.                   30.1.                 31.1.                  1.2.                   .
                                                                                                                                                                                                 CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
10




       Social Web


     Internet of Things
11




     http://youtu.be/FmhV-ymivJk
Julian Ausserhofer
julian.ausserhofer@fh-joanneum.at
@boomblitz           http://ausserhofer.net



http://twitterpolitik.net
Axel Maireder   Axel Kittenberger             In Kooperation mit:
@axelmaireder   @axkibe


                                              Social Media Ranking

Weitere ähnliche Inhalte

Empfohlen

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Social Media, politische Partizipation & Mobilisierung

  • 1. 27.08.2012 #efa12 Julian Ausserhofer @boomblitz Social Media, politische Partizipation & Mobilisierung
  • 2. 2 Smart Mobs CC BY ridus.ru
  • 3. 3 Ad Hoc Öffentlichkeiten #ukriots #unibrennt #arabspring #occupywallstreet
  • 4. 4 #guttenplag Neuer (digitaler) Aktivismus http://de.guttenplag.wikia.com
  • 5. 5 Filter Bubbles CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
  • 6. 6 57,2 JournalistInnen 19,5 14,5 4,8 4,0 21,3 13,8 4,7 3,4 BürgerInnen 17,7 PolitikerInnen 17,4 68,3 43,9 7,1 2,2 NutzerInnen außerhalb des Samples 12,8 19,2 9,1 49,3 ExpertInnen 9,5 CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
  • 7. 7 CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
  • 8. 8 CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
  • 9. 9 1200 WKR-Ball 2012: Twitter vs. Tageszeitungen 25. bis 31. Jänner / 1. Februar 2012 Tweets pro Tag Tweets der 374 NutzerInnen und Tweets, die sie erwähnen, pro Tag & Thema 1000 800 27.1.: 2.162 30.1..: 2.128 Interview: Strache - Wolf 600 Twitter als Backchannel Tag des Balls: Twitter zur 400 Protestkoordination genutzt 200 0 6 größten österreichischen Tageszeitungen ag: 25.1. 26.1. 27.1. 28.1. 29.1. 30.1. 31.1. . . Artikel in Tageszeitungen Anzahl Artikel pro Thema in den 20 15 10 5 0 . 25.1. 26.1. 27.1. 28.1. 29.1. 30.1. 31.1. 1.2. . CC BY-NC-SA 3.0 Julian Ausserhofer, Axel Maireder & Axel Kittenberger http://twitterpolitik.net
  • 10. 10 Social Web Internet of Things
  • 11. 11 http://youtu.be/FmhV-ymivJk
  • 12. Julian Ausserhofer julian.ausserhofer@fh-joanneum.at @boomblitz http://ausserhofer.net http://twitterpolitik.net Axel Maireder Axel Kittenberger In Kooperation mit: @axelmaireder @axkibe Social Media Ranking