Middlemen play an important role in the tourism industry by acting as intermediaries between consumers and suppliers. Various middlemen include travel agencies, tour operators, and online travel agencies. They perform key functions like providing information to customers, making reservations, assembling travel packages, and marketing excess inventory. Using middlemen has advantages for both consumers and suppliers by reducing costs and providing expert assistance with trip planning and booking.
Middlemen play an important role in the tourism industry by acting as intermediaries between consumers and suppliers. Various middlemen include travel agencies, tour operators, and online travel agencies. They perform key functions like providing information to customers, making reservations, assembling travel packages, and marketing excess inventory. Using middlemen has advantages for both consumers and suppliers by reducing costs and providing expert assistance with trip planning and booking.
Tourism marketing presentation(titto sunny)Traum Academy
This document provides an overview of tourism marketing and communication mix strategies. It discusses the key components of the communication mix including advertising, sales promotion, events and experiences, public relations, personal selling, and direct marketing. It describes the characteristics of each component and how they can be applied in the tourism and travel market. The document then focuses on public relations, outlining its meaning, significance, and various methods and techniques used. It concludes by discussing the role of various promotional units and their specific strategies for developing international tourism in India.
The document discusses concepts related to tourism product development, including the core components of a tourism product and factors that motivate or demotivate tourism. It also discusses developing tourism products through standards to ensure quality, address consumer demands, and provide economic growth. Key aspects of tourism destination development include assessment, evaluation of options, and implementation.
Tourism is a complex industry made up of various interrelated subsectors, including transportation and accommodation. Accommodation, which caters to both domestic and international tourists, provides an important input to the overall tourism system. Marketing has become increasingly important in the hotel industry due to competition from corporate chains. Effective marketing requires research into customer needs, promotion of facilities and services, visual merchandising including of menus, and strategic pricing of services and special events. Transportation services are also an integral part of tourism, and transportation providers must adopt appropriate marketing strategies to attract customers and maximize their image in the industry.
This document outlines key concepts for developing a marketing strategy including segmentation, positioning, and marketing mix. It discusses segmenting a market based on characteristics like needs, purchasing power, and locations. Positioning involves identifying competitive advantages and communicating a distinct position to target customers. The marketing mix refers to the optimal combination of marketing variables like product, price, place, and promotion used to achieve marketing objectives. The document provides tourism-specific examples to illustrate these strategic marketing concepts.
This document discusses Enterprise Resource Planning (ERP) and Supply Chain Management (SCM). It defines ERP as a system that integrates all departments and functions of a company into a single system. ERP automates business processes and can provide significant paybacks if implemented correctly. The document also defines SCM as a network of facilities that performs procurement, production, and distribution. It notes that ERP systems help with effective SCM by sharing data in real-time across the supply chain to help managers make better decisions.
This document outlines the 8 steps of the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, 7) test marketing, and 8) commercialization. The process involves generating new product ideas, screening concepts, testing products with target consumers, developing marketing strategies, analyzing business potential, refining products based on testing, test marketing in small regions, and mass production for full commercial launch. The goal is to successfully develop new products that meet market needs and achieve business objectives.
The document discusses various promotional techniques used in marketing. It defines promotion as communication to the target environment about a product, organization, or idea. The main purposes of promotion are to create awareness and make a favorable impression. There are four main promotional tools - advertising, personal selling, sales promotion, and publicity. Advertising involves paid, non-personal messages through various media channels. Personal selling involves direct communication between a seller and buyer. Sales promotion uses incentives to stimulate short-term sales. Publicity utilizes unpaid mentions in media. Effective promotion requires determining objectives, selecting appropriate tools and media, formulating messages, and timing campaigns strategically.
Promotion involves communicating information about a product, service, or organization to potential customers and stakeholders. The main purposes of promotion are to create awareness, generate interest, and persuade customers. When planning a promotion strategy, companies must decide on objectives, promotional mix, media selection, messaging, and campaign timing and intensity. The four main promotional tools are advertising, personal selling, sales promotion, and publicity. Advertising involves paid messages through various media channels. Personal selling involves face-to-face communication between a seller and buyer. Sales promotion uses incentives to stimulate short-term sales. Publicity utilizes unpaid mentions in media. Effective promotion requires determining target markets based on factors like population, income levels, and transportation costs. Joint promotion by private
Tourism marketing presentation(titto sunny)Traum Academy
This document provides an overview of tourism marketing and communication mix strategies. It discusses the key components of the communication mix including advertising, sales promotion, events and experiences, public relations, personal selling, and direct marketing. It describes the characteristics of each component and how they can be applied in the tourism and travel market. The document then focuses on public relations, outlining its meaning, significance, and various methods and techniques used. It concludes by discussing the role of various promotional units and their specific strategies for developing international tourism in India.
The document discusses concepts related to tourism product development, including the core components of a tourism product and factors that motivate or demotivate tourism. It also discusses developing tourism products through standards to ensure quality, address consumer demands, and provide economic growth. Key aspects of tourism destination development include assessment, evaluation of options, and implementation.
Tourism is a complex industry made up of various interrelated subsectors, including transportation and accommodation. Accommodation, which caters to both domestic and international tourists, provides an important input to the overall tourism system. Marketing has become increasingly important in the hotel industry due to competition from corporate chains. Effective marketing requires research into customer needs, promotion of facilities and services, visual merchandising including of menus, and strategic pricing of services and special events. Transportation services are also an integral part of tourism, and transportation providers must adopt appropriate marketing strategies to attract customers and maximize their image in the industry.
This document outlines key concepts for developing a marketing strategy including segmentation, positioning, and marketing mix. It discusses segmenting a market based on characteristics like needs, purchasing power, and locations. Positioning involves identifying competitive advantages and communicating a distinct position to target customers. The marketing mix refers to the optimal combination of marketing variables like product, price, place, and promotion used to achieve marketing objectives. The document provides tourism-specific examples to illustrate these strategic marketing concepts.
This document discusses Enterprise Resource Planning (ERP) and Supply Chain Management (SCM). It defines ERP as a system that integrates all departments and functions of a company into a single system. ERP automates business processes and can provide significant paybacks if implemented correctly. The document also defines SCM as a network of facilities that performs procurement, production, and distribution. It notes that ERP systems help with effective SCM by sharing data in real-time across the supply chain to help managers make better decisions.
This document outlines the 8 steps of the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, 7) test marketing, and 8) commercialization. The process involves generating new product ideas, screening concepts, testing products with target consumers, developing marketing strategies, analyzing business potential, refining products based on testing, test marketing in small regions, and mass production for full commercial launch. The goal is to successfully develop new products that meet market needs and achieve business objectives.
The document discusses various promotional techniques used in marketing. It defines promotion as communication to the target environment about a product, organization, or idea. The main purposes of promotion are to create awareness and make a favorable impression. There are four main promotional tools - advertising, personal selling, sales promotion, and publicity. Advertising involves paid, non-personal messages through various media channels. Personal selling involves direct communication between a seller and buyer. Sales promotion uses incentives to stimulate short-term sales. Publicity utilizes unpaid mentions in media. Effective promotion requires determining objectives, selecting appropriate tools and media, formulating messages, and timing campaigns strategically.
Promotion involves communicating information about a product, service, or organization to potential customers and stakeholders. The main purposes of promotion are to create awareness, generate interest, and persuade customers. When planning a promotion strategy, companies must decide on objectives, promotional mix, media selection, messaging, and campaign timing and intensity. The four main promotional tools are advertising, personal selling, sales promotion, and publicity. Advertising involves paid messages through various media channels. Personal selling involves face-to-face communication between a seller and buyer. Sales promotion uses incentives to stimulate short-term sales. Publicity utilizes unpaid mentions in media. Effective promotion requires determining target markets based on factors like population, income levels, and transportation costs. Joint promotion by private
3. Accusative case: “our uncle” is
den
not the subject of the sentence.
Wir besuchen unseren Onkel.
Same thing in different grammatical cases.
Unser Onkel kommt aus Polen.
der
Nominative case: “our uncle” is the subject of the sentence.
4. Wir besuchen unseren Onkel, der aus Polen kommt.
Unser Onkel kommt aus Polen.
der
5. The two sentences can be linked into one using the
common item as the joining word. The relative
pronoun functions like a subordinating conjunction.
Wir besuchen unseren Onkel, der aus Polen kommt.
This is an independent clause.
This is a dependent clause.
We are visiting our uncle, who comes from Poland.
Independent clause word
order places the verb in
the 2nd position.
Dependent clause
word order places
the verb at the end.
The relative pronoun stands in for the common
item and joins the two sentences into one.
6. Relative Pronouns
A dependent clause that has a noun that is
also mentioned in the main (independent)
clause uses a relative pronoun to stand for
that common item (subject or object.)
definate article (precedes a noun)
Ich lese das Buch. Du hast das Buch geschrieben.
Ich lese das Buch, das du geschrieben hast.
relative pronoun (stands in for the noun)
1. Repeat the main clause.
2. Do not repeat the commonly mentioned noun ~ use only the appropriate relative pronoun.
3. Use dependent clause reverse word order for the verb.
8. accusative direct object
Ich liebe Erdbeeren,
die in Florida
nominative subject
wachsen.
nominative subject
Diese Erdbeeren,
aus denen diese
dative prepositional object
Torte gemacht wird,
kommen aus Plant
City.
9. Diese Kirschen
kommen aus dem
Schwartzwald.
Da sind die Kirschen, aus denen die
Torte gemacht wird.
There are the cherries, from which the
cake is made.
Hier ist eine Torte, die
aus den Kirschen
gemacht wird.
Here is a cake that is made from the cherries.
10. Der Garten in dem die
Der Garten,
grünen Erbsen wachsen,
ist klein
klein.
Die Trauben, , aus denen der
aus denen der
Wein gemacht wird, kommen aus
Wein gemacht wird,
dem Rheinland.
12. Relative Pronouns
der den dem
dessen
fem.
die die der
deren
neut.
das das dem
dessen
masc.
plur.
die die denen deren
no
m
in
ac
at
iv
e
cu
sa
ti
da
ve
ti
ve
ge
ne
ti
ve
13. The book that I’m reading is good.
Das Buch,das ich lese, ist gut.
__
The cake that I’m baking is chocolate.
Der Kuchen,denich backe, ist Schokolade.
__
The car that I shall buy will be green.
Das Auto,das ich kaufen werde, wird grün sein.
__
The car that I drive is green.
Das Auto, mitdemich fahre, ist grün.
__
The woman I love is beautiful.
di
Die Frau, __ ich liebe, ist wunderschön.
e woman I live with is nice.
The
Die Frau, beider ich wohne, ist nett.
__
14. der der den dem dessen
dessen
der den dem dessen
der den demdessen
den dem
der den
der den
dem dessen
dem
dessen
die die
die
der deren
diediedie der deren
deren
die die diedie der derenderen
der
die
der deren
die
der
dasdas das dem dessen
das das dem dessen
das das dasdem dessen
das dem dessen
dem dessen
das
das die diediedie denen deren
dasdie denen deren
dem deren
dessen
die
denen
die die denen deren
die die denen deren
die
die denen deren