The document summarizes various food trends from around the world between July and September. Some of the trends discussed include high-tech innovations in food preparation and consumption alongside a return to more analog and natural food experiences. New restaurants focus on paleo diets consisting of only unprocessed foods from 10,000 years ago. Other trends include using bees to build wax sculptures of food packaging, devices that revive flat beer, and personalized coffee orders via smartphone.
This document provides a summary of food trends from April to June. It discusses trends around conscious eating, reducing food waste, educating consumers about food origins, and encouraging more mindful eating. Examples include an app that sells discounted soon-to-expire food to reduce waste, an "electronic nose" that detects food safety, and campaigns promoting home cooking.
The document summarizes food trends from April to June 2013 reported in the magazine "Grey Food Trends". Some key trends discussed include mobile and portable food options like egg skewers and mini refrigerators, fun and engaging marketing campaigns by brands like Applebee's and Coca-Cola, and sustainable and health-conscious innovations such as lactose-free cheese substitutes and slow-cooking bags. The trends reflect consumers' desire for excitement and convenience in addition to basic nutrition.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
How to design a way to reduce food waste in single households - THE PICK-UP ...Kate Katzenstein
For SINGLE HOUSEHOLDS, who have to manage their leftovers, PICK-UP-BOX is a web-based solution that offers an EASY way to share leftovers in a TRUSTWORTHY way. Unlike web-based food sharing communities, where a lot of effort is involved, PICK-UP-BOX makes it possible to save and share resources in a quite SIMPLE way.
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
This document provides a summary of food trends from April to June. It discusses trends around conscious eating, reducing food waste, educating consumers about food origins, and encouraging more mindful eating. Examples include an app that sells discounted soon-to-expire food to reduce waste, an "electronic nose" that detects food safety, and campaigns promoting home cooking.
The document summarizes food trends from April to June 2013 reported in the magazine "Grey Food Trends". Some key trends discussed include mobile and portable food options like egg skewers and mini refrigerators, fun and engaging marketing campaigns by brands like Applebee's and Coca-Cola, and sustainable and health-conscious innovations such as lactose-free cheese substitutes and slow-cooking bags. The trends reflect consumers' desire for excitement and convenience in addition to basic nutrition.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
How to design a way to reduce food waste in single households - THE PICK-UP ...Kate Katzenstein
For SINGLE HOUSEHOLDS, who have to manage their leftovers, PICK-UP-BOX is a web-based solution that offers an EASY way to share leftovers in a TRUSTWORTHY way. Unlike web-based food sharing communities, where a lot of effort is involved, PICK-UP-BOX makes it possible to save and share resources in a quite SIMPLE way.
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
Opened in 2010, Zoc and Urbana 47 restaurants in Rome serve locally sourced, sustainable food and furnishings that can be purchased. Turntable Kitchen, launched in 2011, is a monthly food and music pairing subscription that includes a vinyl single, digital mixtape and seasonal recipes. Dishtip, launched in 2010, is a food search engine that helps users find local restaurants and dishes.
https://buyorganiccoffee.org/896/best-organic-coffee-brands/
Best Organic Coffee Brands
Are you willing to pay extra for a cup of coffee that is organic? Then you might as well go with the best organic coffee brands. So, first of all, what do high quality organic coffees have in common? And what makes one organic coffee different from another? Are there other factors besides coffee brand that you should pay attention to? And finally what are some of the best organic coffee brands?
What Do the Best Organic Coffee Brands Have in Common?
Climate, soil, elevation
A culture of growing coffee
Certification
Aroma, flavor and antioxidants
Dedication to growing the best coffee
Best Organic Coffee Brands Have These Things in Common: Mountains, volcanic soil and overcast with rain
It is not a coincidence that the good coffee in the world is grown in the mountains. Nor is it just luck that coffee regions have or have had active volcanoes with rich volcanic soil. The best organic coffee brands come from these regions where it is also cloudy and where it rains a lot.
Altitude
Coffee grown at higher altitudes where it is cooler grows more slowly and this results in more taste.
Volcanic Ash Soils
The University of Hawaii at Manoa writes about volcanic ash soils which are called andisols.
Mineralogy: Volcanic soils largely consist of non-crystalline (amorphous) minerals, such as allophone and imogolite. These minerals form strong bonds with organic matter. As a result, organic matter generally accumulates in the surface horizon. In addition to organic matter, volcanic soils may also contain high amounts of volcanic glass material with the possibility of amorphous iron and aluminum minerals.
Physical Traits: Andisols are usually light and fluffy and are easily tilled. Like a sponge, these soils also hold a lot of water.
Fertility: When not highly weathered, volcanic soils are typically very fertile soils.
The short version is that volcanic soils are highly fertile, easy to cultivate, hold water well, and tend to retain other organic nutrients near the surface where plants can use them.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
Vita Coco Presentation "The Pitch" Intern CompetitionDrew Thomas
The document discusses marketing strategies for Vita Coco coconut water. It identifies the target market as active women concerned with health. It notes opportunities for Vita Coco in the white space of all-natural sports drinks. The target customer, called an "Organic Adventurer", seeks healthy lifestyles and challenges for both mind and body through activities like biking and hiking with family and friends. Organic Adventurers share their experiences on social media and look for honest vendors offering high-quality, premium products. The document recommends marketing strategies like outdoor challenges and sponsoring farmers markets to engage this target group.
This document presents a design concept for an automated mini-grocery store called "Shop Everyday" that is intended to reduce consumer food waste. The concept involves small automated grocery stores located in public areas that allow convenient daily shopping via a connected mobile app. Users would be able to purchase exact portions for recipes to avoid leftovers. The stores would provide storage to keep produce fresh longer and suggest recipes to use seasonal options. A potential client is identified as Whole Foods Market, which could leverage user data and reach new customers with a solution that fits in small urban spaces. The concept aims to make grocery shopping more convenient, informative and pleasurable without waste.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on the food industry. Yummy! Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Brazilians are increasingly looking for convenient foods that save time in cooking while also being healthy options. Many consumers find that they have little time to cook at home due to busy lifestyles. There is demand for products that make cooking easier through streamlined preparation, ready-made meals, or meal kits. Snacking is also on the rise as traditional meal times decline. Many consumers are also trying to add more whole grains and proteins to their diets for health reasons like obesity, hypertension, and diabetes. Technologies like apps have potential to help consumers make healthier choices and track their eating.
Challenged with the idea to come up with a strategy how to market a delivery service for expired/rotten food, I decided to take the idea pretty literal. To do that I took a look at current cultural movements and what the actual deal is with "expired food". And guess what, expired is not necessarily expired. It's this misconception that causes thousands of tons of food trash every day.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juin 2018
BioApply, supplier of eco-responsible solutions!BioApply
BioApply is a Swiss company developing innovative, sustainable and attractive solutions by prioritizing on the usage of renewable resources. All BioApply bags are vegetable-based, 100% biodegradable, 100% compostable and 100% GMO-free BioApply is Ok Compost, Home Compost, OK Biodegradable or OK Biobased certified BioApply bags have a better ecological balance unlike paper bags and plastic
https://buyorganiccoffee.org/2235/organic-coffee-side-effects/
Organic Coffee Side Effects
When we think of something having side effects we usually expect something bad. But, that is not the case with organic coffee. Organic coffee side effects are all good! You may be someone who drinks coffee in the morning to get started. Or you may need a cup of java to make it through a long afternoon at work. And you probably like the aroma and flavor of a good cup of coffee. It does not matter why you drink coffee or how much you drink. You will experience positive organic coffee side effects even if you are not aware of them.
Organic Coffee Side Effects
Better quality coffee
Health benefits of coffee
Benefits of organic versus regular coffee
Helping save the environment
Organic Coffee Side Effects, 1: Better Quality Coffee
Your organic coffee is almost always Arabica organic coffee.
There are two basic species of coffee, Arabica and Robusta. Arabica coffee is generally believed to be the first type of coffee to be cultivated with a tradition stretching back over a thousand years. When you buy Arabica organic coffee you are choosing the species of coffee with superior taste.
Arabica has less caffeine than Robusta, the other basic coffee type. But Arabica has more complex flavor and aroma and is the ingredient of most gourmet coffees. So, when you choose organic coffee for whatever purpose, the side effects are better aroma and better taste.
Organic Coffee Side Effects, 2: Health Benefits
Coffee has many health benefits. And most of those benefits come from the antioxidants found in green coffee and also those formed during roasting. Higher quality coffee such as organic coffee typically has more antioxidants and therefore more health benefits.
For the complete lowdown on organic coffee health benefits, take a look at our article of the same name. The short version is that if you drink coffee you are less likely to get a whole bunch of bad diseases. These diseases which you can perhaps avoid include Type II diabetes, Parkinson’s disease, Alzheimer’s disease, liver cancer, prostate cancer, endometrial cancer, colon cancer, death by suicide, and progressive dementia.
Not only are you likely to live longer by drinking coffee, you will perform better and enjoy yourself more along the way. For folks who engage in strength and endurance sports a cup or two of coffee beforehand helps their performance. And, it turns out that sex is better too for coffee drinkers. What? Does coffee make sex better?
Scientific research shows that coffee can lead to sexual arousal in females. Studies of sixtyish men and women show that coffee drinking women have sex more frequently and coffee drinking men have higher potency.
10 exciting dining trends to be served up in 2018DG Consulting
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
Keurig is a company that produces single-serve coffee brewing systems and K-Cup coffee pods. It was founded in 1981 as Green Mountain Coffee Roasters and began investing in Keurig in the late 1990s, eventually acquiring the whole company. Keurig aims to put a brewing system in every home and offer a beverage for every occasion. Their products allow users to brew single servings of coffee or other drinks quickly and with minimal cleanup. Keurig advertises mainly on television in the mornings to target early risers, and also uses newspapers and social media. They emphasize qualities like speed, convenience, and variety to appeal to different demographics. Keurig also has social responsibility programs around
When you are looking for reliably great Arabica coffee the best choice, bar none, is coffee from Colombia.
When you are looking for reliably great Arabica coffee the best choice, bar none, is coffee from Colombia. While there are many places in the world that grow and export great coffee Colombia grows great Arabica coffee across a wider region in the Western Andes than any other growing region in the world.
https://youtu.be/pb06IhbH0Mw
This document summarizes the branding and marketing strategy developed for White Tiger Gourmet restaurant. The strategy addressed two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned the logo, website, menu and photography to create a consistent brand image. They also increased social media presence on Instagram and Facebook through contests, user-generated content and events. This led to an 844% increase in Instagram followers and growth in Facebook interactions. Overall sales increased by 38% after implementing the new branding and marketing strategy.
This document provides a case study and summary of a marketing campaign for White Tiger Gourmet, a restaurant in Athens, Georgia. The campaign aimed to address two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned branding elements like the logo, website, and menu to create a consistent brand image. They also increased social media presence on platforms like Instagram and Facebook through contests and engaging content. These efforts led to growth in social followers, interactions, and sales, establishing White Tiger Gourmet as a popular local restaurant.
El documento describe las funciones de etiquetado, filtros, listas de contactos y búsquedas en Google Apps. Explica cómo crear etiquetas y filtros, y asignar mensajes de correo a etiquetas. También cubre cómo crear listas de contactos, agregar contactos a grupos, y enviar correos electrónicos a listas. Brinda instrucciones sobre cómo exportar e importar contactos y realizar búsquedas en Google Apps.
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
Opened in 2010, Zoc and Urbana 47 restaurants in Rome serve locally sourced, sustainable food and furnishings that can be purchased. Turntable Kitchen, launched in 2011, is a monthly food and music pairing subscription that includes a vinyl single, digital mixtape and seasonal recipes. Dishtip, launched in 2010, is a food search engine that helps users find local restaurants and dishes.
https://buyorganiccoffee.org/896/best-organic-coffee-brands/
Best Organic Coffee Brands
Are you willing to pay extra for a cup of coffee that is organic? Then you might as well go with the best organic coffee brands. So, first of all, what do high quality organic coffees have in common? And what makes one organic coffee different from another? Are there other factors besides coffee brand that you should pay attention to? And finally what are some of the best organic coffee brands?
What Do the Best Organic Coffee Brands Have in Common?
Climate, soil, elevation
A culture of growing coffee
Certification
Aroma, flavor and antioxidants
Dedication to growing the best coffee
Best Organic Coffee Brands Have These Things in Common: Mountains, volcanic soil and overcast with rain
It is not a coincidence that the good coffee in the world is grown in the mountains. Nor is it just luck that coffee regions have or have had active volcanoes with rich volcanic soil. The best organic coffee brands come from these regions where it is also cloudy and where it rains a lot.
Altitude
Coffee grown at higher altitudes where it is cooler grows more slowly and this results in more taste.
Volcanic Ash Soils
The University of Hawaii at Manoa writes about volcanic ash soils which are called andisols.
Mineralogy: Volcanic soils largely consist of non-crystalline (amorphous) minerals, such as allophone and imogolite. These minerals form strong bonds with organic matter. As a result, organic matter generally accumulates in the surface horizon. In addition to organic matter, volcanic soils may also contain high amounts of volcanic glass material with the possibility of amorphous iron and aluminum minerals.
Physical Traits: Andisols are usually light and fluffy and are easily tilled. Like a sponge, these soils also hold a lot of water.
Fertility: When not highly weathered, volcanic soils are typically very fertile soils.
The short version is that volcanic soils are highly fertile, easy to cultivate, hold water well, and tend to retain other organic nutrients near the surface where plants can use them.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
Vita Coco Presentation "The Pitch" Intern CompetitionDrew Thomas
The document discusses marketing strategies for Vita Coco coconut water. It identifies the target market as active women concerned with health. It notes opportunities for Vita Coco in the white space of all-natural sports drinks. The target customer, called an "Organic Adventurer", seeks healthy lifestyles and challenges for both mind and body through activities like biking and hiking with family and friends. Organic Adventurers share their experiences on social media and look for honest vendors offering high-quality, premium products. The document recommends marketing strategies like outdoor challenges and sponsoring farmers markets to engage this target group.
This document presents a design concept for an automated mini-grocery store called "Shop Everyday" that is intended to reduce consumer food waste. The concept involves small automated grocery stores located in public areas that allow convenient daily shopping via a connected mobile app. Users would be able to purchase exact portions for recipes to avoid leftovers. The stores would provide storage to keep produce fresh longer and suggest recipes to use seasonal options. A potential client is identified as Whole Foods Market, which could leverage user data and reach new customers with a solution that fits in small urban spaces. The concept aims to make grocery shopping more convenient, informative and pleasurable without waste.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on the food industry. Yummy! Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Brazilians are increasingly looking for convenient foods that save time in cooking while also being healthy options. Many consumers find that they have little time to cook at home due to busy lifestyles. There is demand for products that make cooking easier through streamlined preparation, ready-made meals, or meal kits. Snacking is also on the rise as traditional meal times decline. Many consumers are also trying to add more whole grains and proteins to their diets for health reasons like obesity, hypertension, and diabetes. Technologies like apps have potential to help consumers make healthier choices and track their eating.
Challenged with the idea to come up with a strategy how to market a delivery service for expired/rotten food, I decided to take the idea pretty literal. To do that I took a look at current cultural movements and what the actual deal is with "expired food". And guess what, expired is not necessarily expired. It's this misconception that causes thousands of tons of food trash every day.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juin 2018
BioApply, supplier of eco-responsible solutions!BioApply
BioApply is a Swiss company developing innovative, sustainable and attractive solutions by prioritizing on the usage of renewable resources. All BioApply bags are vegetable-based, 100% biodegradable, 100% compostable and 100% GMO-free BioApply is Ok Compost, Home Compost, OK Biodegradable or OK Biobased certified BioApply bags have a better ecological balance unlike paper bags and plastic
https://buyorganiccoffee.org/2235/organic-coffee-side-effects/
Organic Coffee Side Effects
When we think of something having side effects we usually expect something bad. But, that is not the case with organic coffee. Organic coffee side effects are all good! You may be someone who drinks coffee in the morning to get started. Or you may need a cup of java to make it through a long afternoon at work. And you probably like the aroma and flavor of a good cup of coffee. It does not matter why you drink coffee or how much you drink. You will experience positive organic coffee side effects even if you are not aware of them.
Organic Coffee Side Effects
Better quality coffee
Health benefits of coffee
Benefits of organic versus regular coffee
Helping save the environment
Organic Coffee Side Effects, 1: Better Quality Coffee
Your organic coffee is almost always Arabica organic coffee.
There are two basic species of coffee, Arabica and Robusta. Arabica coffee is generally believed to be the first type of coffee to be cultivated with a tradition stretching back over a thousand years. When you buy Arabica organic coffee you are choosing the species of coffee with superior taste.
Arabica has less caffeine than Robusta, the other basic coffee type. But Arabica has more complex flavor and aroma and is the ingredient of most gourmet coffees. So, when you choose organic coffee for whatever purpose, the side effects are better aroma and better taste.
Organic Coffee Side Effects, 2: Health Benefits
Coffee has many health benefits. And most of those benefits come from the antioxidants found in green coffee and also those formed during roasting. Higher quality coffee such as organic coffee typically has more antioxidants and therefore more health benefits.
For the complete lowdown on organic coffee health benefits, take a look at our article of the same name. The short version is that if you drink coffee you are less likely to get a whole bunch of bad diseases. These diseases which you can perhaps avoid include Type II diabetes, Parkinson’s disease, Alzheimer’s disease, liver cancer, prostate cancer, endometrial cancer, colon cancer, death by suicide, and progressive dementia.
Not only are you likely to live longer by drinking coffee, you will perform better and enjoy yourself more along the way. For folks who engage in strength and endurance sports a cup or two of coffee beforehand helps their performance. And, it turns out that sex is better too for coffee drinkers. What? Does coffee make sex better?
Scientific research shows that coffee can lead to sexual arousal in females. Studies of sixtyish men and women show that coffee drinking women have sex more frequently and coffee drinking men have higher potency.
10 exciting dining trends to be served up in 2018DG Consulting
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
Keurig is a company that produces single-serve coffee brewing systems and K-Cup coffee pods. It was founded in 1981 as Green Mountain Coffee Roasters and began investing in Keurig in the late 1990s, eventually acquiring the whole company. Keurig aims to put a brewing system in every home and offer a beverage for every occasion. Their products allow users to brew single servings of coffee or other drinks quickly and with minimal cleanup. Keurig advertises mainly on television in the mornings to target early risers, and also uses newspapers and social media. They emphasize qualities like speed, convenience, and variety to appeal to different demographics. Keurig also has social responsibility programs around
When you are looking for reliably great Arabica coffee the best choice, bar none, is coffee from Colombia.
When you are looking for reliably great Arabica coffee the best choice, bar none, is coffee from Colombia. While there are many places in the world that grow and export great coffee Colombia grows great Arabica coffee across a wider region in the Western Andes than any other growing region in the world.
https://youtu.be/pb06IhbH0Mw
This document summarizes the branding and marketing strategy developed for White Tiger Gourmet restaurant. The strategy addressed two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned the logo, website, menu and photography to create a consistent brand image. They also increased social media presence on Instagram and Facebook through contests, user-generated content and events. This led to an 844% increase in Instagram followers and growth in Facebook interactions. Overall sales increased by 38% after implementing the new branding and marketing strategy.
This document provides a case study and summary of a marketing campaign for White Tiger Gourmet, a restaurant in Athens, Georgia. The campaign aimed to address two key challenges: a lack of cohesive branding across platforms and low brand awareness among college students. To tackle this, the team redesigned branding elements like the logo, website, and menu to create a consistent brand image. They also increased social media presence on platforms like Instagram and Facebook through contests and engaging content. These efforts led to growth in social followers, interactions, and sales, establishing White Tiger Gourmet as a popular local restaurant.
El documento describe las funciones de etiquetado, filtros, listas de contactos y búsquedas en Google Apps. Explica cómo crear etiquetas y filtros, y asignar mensajes de correo a etiquetas. También cubre cómo crear listas de contactos, agregar contactos a grupos, y enviar correos electrónicos a listas. Brinda instrucciones sobre cómo exportar e importar contactos y realizar búsquedas en Google Apps.
This document summarizes an offer for 650 million ordinary shares in British-American Investments Company (Kenya) Limited at a price of KES 9 per share, constituting a 30.23% stake in the company. Proceeds will fund regional expansion, development of Kenyan operations, property development, debt repayment, and offer expenses. The offer opens on July 12th 2011 and closes on August 5th 2011, with allotment on August 19th and trading commencing on August 30th 2011. The company aims to leverage its insurance expertise and alliances to expand in the large and growing Kenyan and regional markets.
The document summarizes the Laws of the Game for Rugby Union. It begins with definitions and terms used in rugby union, followed by sections on the playing charter, laws before the match such as ground dimensions and player numbers, laws during the match such as scoring and foul play, laws for in-field play like rucks and mauls, restart laws like lineouts and scrums, and laws for in-goal areas. It provides the comprehensive rules for playing rugby union organized into 22 laws.
Agenda of the workshop on the forming of audit opinions, co-organised by SIGMA and the Turkish Court of Accounts, which took place in Ankara on 26-27 October 2016
Students should not be allowed to use cellphones in class for three key reasons:
1) Cellphones are a distraction - Studies show students send many texts per day and this could interrupt lessons.
2) Cellphones enable cheating - With cellphones, students can easily text answers during tests instead of passing notes.
3) Cheating is a problem - Studies found that 20% of university students admitted to cheating on tests, and cellphones make it easier. Banning phones in class would help address these issues.
El documento presenta información general sobre varios países como Alemania, Estados Unidos, Ghana y Portugal. Incluye secciones sobre su capital, población, geografía, clima, cultura, economía, transporte y otros datos. También contiene preguntas sobre banderas y datos de algunos de estos países.
The document appears to be a website for a resort development project in Vietnam. It includes sections for the project, concept, master plan, villas, resort, developer, news, and contact. There are multiple pages that provide an overview of the resort and attractions, as well as facts sheets and frequently asked questions. The pages contain Vietnamese and English text describing the cultural experiences and features of the resort development.
El documento resume las causas legales de divorcio en México, incluyendo divorcio necesario debido a adulterio, enfermedades contagiosas, separación por más de 6 meses, violencia familiar u otras conductas inmorales; y divorcio por mutuo consentimiento o voluntario cuando ambas partes están de acuerdo. También menciona algunas páginas web relacionadas con el tema del divorcio.
Este documento describe varios conceptos clave relacionados con Internet como TCP, IP, www, HTTP, HTML, URL, DNS y dominios. Explica la diferencia entre IP pública e IP privada y cómo verificarlas. También enumera diferentes tipos de buscadores de Internet como directorios, motores de búsqueda y metabuscadores. Por último, menciona diversos sitios web para descargar música, libros, videos y archivos, así como para comprimir, encriptar y convertir diferentes formatos de archivos.
El artículo discute la crisis existencial que atraviesa la industria periodística debido a la transición hacia lo digital. Los periódicos en papel se enfrentan a una fuerte caída en la circulación y los ingresos publicitarios, lo que ha llevado al cierre de muchas publicaciones y la pérdida de miles de puestos de trabajo. A pesar de las advertencias de expertos hace décadas sobre este cambio tecnológico, los medios tradicionales tardaron en adaptarse a Internet. Ahora deben reinventarse para sobrevivir
The Relocation Expert Guide details the complexities of acquiring the correct visas – both for permanent residence and for overseas business excursions. The guide also outlines the key components to regulation, including a pertinent case study with a Canadian employer entering the German labour market. Featured regions are: United Kingdom, Germany, Switzerland, the Netherlands, Spain, Norway, Australia, United States, Africa and the Middle East.
Algunas ideas para campañas de mercadeo digital para empresas y negociosEmpresa Web
Algunas ideas para campañas de mercadeo digital para empresas y negocios. Campañas de marketing digital. paginas web publicidad, publicidad de paginas web, como anunciarse en google, posicionar en google, publicidad con google, agencia de marketing digital,
El documento describe los productos de hormigón ROXIPAN, incluyendo parquets, losas, paneles y placas de hormigón para suelos y revestimientos. ROXIPAN ofrece diferentes líneas de productos de hormigón como ROXIfloor, ROXIwall y ROXIflex para crear diseños originales en suelos, fachadas y mobiliario de manera práctica y sin necesidad de técnicas pesadas. Los productos de ROXIPAN permiten aprovechar las ventajas del hormigón en términos de diseño y decor
Best practices in eGovernment: on a knife-edge between success and failureTrond Arne Undheim
This article is an in-depth exploration of three best
practice cases in e-government. Even successful projects
face significant challenges.
Generic success factors exist, and lessons learned for
practitioners include: Achieve leadership buy-in, keep
technology as simple as possible, get early
stakeholder and user involvement, gain momentum
and plan for sustainability. I published this article in February of 2008 in the European Journal of ePractice.
Este boletín presenta un resumen de las actividades de la Hermandad Servita de Nuestra Señora de los Dolores y del Santísimo Cristo de la Clemencia durante el año 2006-2007, incluyendo el incremento de nuevos hermanos, las reformas realizadas en las instalaciones y en el cortejo procesional, y los diversos cultos y eventos organizados en honor a sus titulares a lo largo del año.
ESTE MANUAL DE USO MILITAR PUEDE SER USADO POR CUALQUIER PERSONA PARA SOBREVIVIR EN CUALQUIER LUGAR, POR LO QUE SE RECOMIENDA LEERLO COMO UNA INSTRUCCION BASICA DE SUPERVIVIENCIA, PARA CUALQUIER SITUACION
This document discusses various case studies and examples of effective package design. It provides examples of packaging designs for products like cheese, salad greens, jams, dog treats, rice, juice, popcorn, and more. For each example, it summarizes the design challenge and how the new packaging design addressed it. The document also discusses LIQ Development's packaging design process, including researching customer needs, ideating concepts, and selecting a total brand concept.
This document explores emerging trends in the future of food, including ingredients, dining destinations, personalities, and technology. Some of the major trends highlighted are the rise of forgotten and heritage foods; the growth of food literacy and interest from a young age; an increased focus on provenance, sustainability and local ingredients; and the rapid development of dining technology and apps. Culinary tourism is also growing exponentially, with cities like Bangkok, Barcelona, Brooklyn, Copenhagen, Lima, Marrakesh, Melbourne, Portland, Singapore, and Tel Aviv highlighted as top destinations for food exploration.
This document discusses food waste and expiration dates. It notes that expiration dates often cause food to be thrown out prematurely due to misconceptions about food safety. Supermarkets are often not aware that they can legally extend expiration dates for unrefrigerated foods. Researchers argue for removing expiration dates altogether to reduce consumer confusion and food waste. The document also profiles initiatives by Dutch supermarkets to reduce waste, such as transforming unsold food into cattle feed or using misshapen vegetables in prepared foods, but some argue these steps do not go far enough and human consumption should always take priority over other waste solutions.
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
Welcome to this summer issue of Rewir
Trend Review where we will take you through
the landscape of food – beyond taste, smell
and consumer behavior. Yummy!
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
House of Dough is a proposed new artisan bakery that will offer a personalized bread experience through an online shop and flagship bakery. Customers will be able to customize bread doughs and select two seasonal British ingredients to be added. The bakery aims to capitalize on growing demand for personalized products and new food experiences. It will sell bread, pastries and prepared foods both online and at a flagship store in London, and will also offer wholesale products to restaurants and cafes. The business model projects over £37,000 in sales the first year with potential for 10% annual growth.
The document discusses key trends related to sustainability and the environment, including educating consumers. It covers 3 key drivers:
1) Product waste - Consumers are more aware of brands' environmental impacts and retailers must demonstrate transparency in processes and end-of-life plans.
2) Education - Brands are assigning value to natural resources and exploring waste as a renewable source. Designers are making processes more sustainable.
3) Interactive tech - Technology use is integral to lives and retailers must use it to enhance shopping experiences and create convenience.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
Fresh is on the rise and the demand for it just keeps increasing. This is no secret. Fresh is taking up more and more supermarket real estate, at the expense of ambient produce. Today’s time-poor consumers want the convenience of fresh meals, which they don’t have to prepare, or meals, which at the very least require only, limited preparation.
Discover how FMCG Brand Marketers are capitalising on this fresh growth trend in the dry/ambient area of the supermarket.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
This document provides 7 trends and inspirations for the beer industry in 2015 according to Cocoon Group's research. The trends include: 1) Consumers pushing brands to move beyond traditional demographics and segmentation; 2) Using technology to enhance the drinking experience; 3) The rise of craft beer and beer connoisseurship in Eastern Europe; 4) Innovations in beer labeling and packaging; 5) Competition driving new experiences for consumers; 6) Developing healthier and more functional beer options; 7) Beer brands expanding into other beverage categories like soft drinks. The document encourages beer companies to embrace these opportunities and trends to inspire new thinking about the future of brewing.
This document discusses innovations in packaging solutions that promote sustainability. It describes zero-packaging stores that sell goods in bulk, reducing waste. It also outlines various innovations in packaging materials and designs that use less resources and better preserve food, such as active packaging that monitors freshness and issues alerts. The document advocates that reducing overpackaging and offering appropriately sized packaging are important to curb the large amounts of food wasted each year.
The document provides information about greening your home and lifestyle. It discusses eliminating plastic grocery bags, bringing reusable bags when shopping, and choosing eco-friendly products in various areas of the home like the kitchen, laundry room, and bathroom. These include organic and recycled goods, green cleaners and air fresheners, and rechargeable batteries. It encourages reducing waste by recycling and reusing more. It also summarizes Whole Foods Market's green initiatives like purchasing renewable energy and composting programs across stores.
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
Meeting Consumers expectations for Natural and Organic products (NATURAL BEAU...Michel Gutsatz
The document discusses emerging trends in consumer expectations for natural and organic products. It outlines 3 main trends: 1) Growing health and safety concerns are driving demand for reassurance. 2) Health has become a greater priority due to longevity and social norms emphasizing self-control. 3) Consumers are more educated due to access to information, and now demand transparency from brands. The document also warns of potential pitfalls like greenwashing that brands must avoid to meet rising consumer standards for natural and organic claims.
This document discusses the emergence of "nonsumers," people who are cutting down on consumption and looking for more sustainable ways of living. It provides examples of design trends that appeal to nonsumers, including urban farming, multifunctional products, designs with a human touch, futuristic eco-friendly designs, and brands that build crusading communities around social causes. The document argues that concerns about the environment and ethics are driving more consumers to adopt simpler, less wasteful lifestyles.
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
This document provides a brand audit for Ben & Jerry's ice cream. It includes sections on the brand's history, products/flavors, identity elements like name, logo and characters, distribution channels including scoop shops and catering, communication strategies like social media and corporate social responsibility efforts, and competitors. The document also summarizes qualitative and quantitative research conducted, including focus groups and surveys, to understand customer perceptions and consumption habits regarding Ben & Jerry's and premium ice cream brands.
Bloggen für eine Werbeagentur? Gibt`s nicht? Gibts doch!GREY Germany
Die Präsentation ist Bestandteil des Workshops "Bloggen für eine Werbeagentur? Gibts nicht? Gibts doch!" im Rahmen des Medienfest.NRW 2011 in Köln am 25.06.2011.
Ziel des Workshops sollte sein, dass die Teilnehmer einen ersten Eindruck davon erhalten, was Bloggen eigentlich ist, wie es funktioniert und warum dies gerade für eine Werbeagentur im Rahmen der PR / Corporate Communications Sinn macht.
Das Internet ist menschlich!
Wir leben in einer Welt, in der die Medien einerseits zusammenwachsen - und andererseits zersplittern. In einer Welt, in der Marken lernen müssen, wie Menschen zu denken.
Uli Veigel, CEO GREY G2 Group Germany
Erschienen: Markenartikel 11/2010
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
Das digitale Zeitalter hat nicht nur die Art verändert, wie Menschen miteinander kommunizieren, es hat auch ein neues Selbstverständnis und einen selbstbewussteren Umgang mit Medien möglich gemacht. Die kommunikative Vormacht von Markenmachern wird in Frage gestellt.
In einer gemeinsamen Studie zeigen Grey and Google, dass der 'Homo Connectus' vor allem mit Menschen verbunden ist. Nur wenn Marken lernen, echte Beziehungen mit echten Menschen einzugehen, haben sie eine Chance beim 'Homo Connectus'.
Siehe auch http://homoconnectus.grey.de/
Die Welt spricht vom Social Web. Die Welt spricht von Social Media. Die Welt spricht von
Facebook, Twitter & Co.
Wir sind mittendrin. Jeden Tag. Mit Mehrwert für unsere Kunden, für uns selbst und
weil es verdammt viel Spaß macht.
Wir gehen mit dem Thema Social Media offen um. Kein Mitarbeiter wird daran gehindert,
sich in sozialen Netzwerken während der Arbeitszeit aufzuhalten.
Im Gegenteil, der Umgang mit sozialen Medien bringt uns in den Dialog mit vielen Persönlichkeiten und birgt enormen Mehrwert für unsere tägliche Arbeit.
Wir als Werbeagentur leben vom persönlichen Engagement und den Ideen der Mitarbeiter.
Die nachfolgenden Guidelines wollen Orientierung geben, um den Spirit of being
Famously Effective im Social Web gemeinsam und respektvoll zu leben.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
2. Grey Food Trends
03/13
Page 01
High tech food meets low tech food. This seems to be the credo of our current issue of Grey Food
Trends. On the one hand modern technology and digitalisation shape today’s food landscape and constantly give rise to new consumer experiences – be they related to ultrasonic beer foamers, laser engraved tomatoes or intelligent high-tech knives.
On the other hand brands return to the very primal and analog facettes of food. New restaurants pop
up to follow the ongoing “paleo” movement and offer only unprocessed foods as they existed 10,000
years ago. Other brands celebrate the bliss of a multisensory taste experience or recruit 80,000 bees to
build natural wax sculptures. Analog or digital? Which side do you choose?
3. Grey Food Trends
03/13
Contents
Page 02
If you love fruits, give them a hug 03
The 3-B printing project 04
Good vibrations for flat beer 05
A truly festive meal in a tin 06
A gourmet palate’s flavour ID 07
Shared food is shared happiness 08
Romantic dinner in the Stone Age 09
What you see is what you drink 10
When room service does your groceries 11
An electric nose smells foul food 12
When the knife becomes smarter than the chef 13
My personal piece of meat 14
Find your inner abs by eating yoghurt 15
London shoppers feed pigs with apples 16
Personalised coffee via smartphone 17
Heineken turns home kitchens into bars 18
Seattle authority plants self-sustaining “Food Forest” 19
Laser tattooed fruits and vegetables 20
Wrapping is the new way of frying 21
4. Grey Food Trends
03/13
If you love fruits, give them a hug
US start-up “Food Huggers” invented an ingenious product that
helps to keep half-eaten fruits and vegetables fresh for longer.
They came up with a flexible rubber seal that can be applied to
any fruit that has been cut in half. The caps not only protect the
exposed flesh from drying out but also reduce unpleasant odours
and food wastage. The product will be launched by the end of
2013 for around EUR 15 for a set of four.
Page 03
Relevant Trends
Sustainable Food, Fresh Food
SOURCE: Kickstarter
http://www.kickstarter.com/projects/1055691335/food-huggers
BRAND: Foodhuggers
http://www.foodhuggers.com/
5. Grey Food Trends
03/13
The 3-B printing project
To promote their new Highlander Honey whisky, Bacardi-owned
whisky brand Dewar’s collaborated with a master beekeeper to
create a 3-dimensional model of their bottle entirely made from
honeycomb. 80,000 assiduous bees helped to build the wax sculpture into a plastic frame. Fans could watch the live construction
on Facebook. The project was realised by US agencies Sid Lee and
The Ebeling Group in early 2013.
Page 04
Relevant Trends
Food Aesthetic
SOURCE: Contagious
http://www.contagiousmagazine.com/2013/08/news_87.php
BRAND: Dewar’s
http://livetrue.dewars.com/gl/lda
6. grey Food trends
03/13
Good vibrations for flat beer
US developer California Creations promises to revive any flat beer
with their “Sonic Foamer”. The stove-like device sends ultrasonic
vibrations through the beverage to recreate the typical froth on
top of the beer in only a few seconds. The newly gained head
supposedly improves the aroma and taste. Having already proved
a hit in Japan the product is going to be launched in the US in the
coming months.
page 05
RElEvaNt tRENdS
Food Aesthetic, Fresh Food
SOuRCE: Springwise
http://www.springwise.com/device-beer-head-taste/
bRaNd: Sonic Foamer
http://sonicfoamer.com/
7. Grey Food Trends
03/13
A truly festive meal in a tin
Page 06
The “Heinz Beanz Flavour Experience” is the brainchild of British
food virtuosos Bompas & Parr. For a new product range they
aimed at exploding the taste out of the can by creating customised
bowls to match each flavour, as well as a musical spoon that
transmits the sound via the eater’s jawbone. This way they achieve
a multisensory taste experience. A set including tin, bowl and
spoon costs a cool EUR 70 at Fortnum & Mason’s luxury stores.
Relevant Trends
Food Aesthetic, Food Dialogue, Superfood
SOURCE: Contagious
http://www.contagiousmagazine.com/2013/06/heinz_beanz.php
BRAND: Heinz
http://www.heinz.com/our-food/products/bakedbeans.aspx
8. grey Food trends
03/13
A gourmet palate’s flavour ID
US spice maker McCormick invented a tool to identify personal
flavour preferences. Based on a series of questions regarding food
taste and cooking techniques, an algorithm determines the individual “Flavour Print”. In order to encourage everyday cooks to
explore new flavours the programme then suggests related recipes.
Both online and mobile versions of the tool are available.
page 07
RElEvaNt tRENdS
My Food, Food Dialogue
SOuRCE: Contagious
http://www.contagiousmagazine.com/2013/08/mccormick_co.php
bRaNd: McCormick
http://www.mccormick.com/FlavorPrint
9. grey Food trends
03/13
Shared food is shared happiness
Brazilian NGO “Casa do Zezinho” which raises money for people
suffering from malnutrition launched a smart campaign called
“Half for Happiness”. In partnership with two major supermarket chains they offered half-size fresh food products at full price
with one half of the price going back to Casa do Zezinho.
The foods were processed and packaged with the help of children.
During the successful campaign almost 100 items were sold
every day.
page 08
RElEvaNt tRENdS
Food Dialogue, Transparent Food
SOuRCE: the inspiration Room
http://theinspirationroom.com/daily/2011/casa-do-zezinho-half-for-happiness/
bRaNd: Casa do Zezinho
http://www.casadozezinho.org.br/
10. Grey Food Trends
03/13
Romantic dinner in the Stone Age
The “Sauvage” Restaurant in Berlin is far from ordinary as it offers you a real prehistoric food experience. The cuisine is based on
nutrition habits and products of our prehistoric ancestors. Therefore you have the choice between wild fish or animals which had
been fed on pasture, fermented food and organically-grown vegetables, herbs etc. As more and more Paleo restaurants are popping
up we assume old is gold.
Page 09
Relevant Trends
Authentic Food, Transparent Food
SOURCE: Morgenpost
http://www.morgenpost.de/kolumne/horrmann/article121046840/Vorzueglich-essen-wie-die-Neandertaler-Paleo-Restaurant-Sauvage.html
BRAND: Sauvage Berlin
http://sauvageberlin.com/de/
11. Grey Food Trends
03/13
What you see is what you drink
Taylor Goad, the creative mind behind Northcoast Beer
packaging, wanted to show the purity of the beverage’s recipe.
Different kind of beers like “Red Seal” (Ale) or “Old No 38”
(Java stout) are visualised in bright colours and simple shapes
which indicate the style of the stout. No disruptive factors are
added, every visual is directly applied to the glass.
Job done.
Page 10
Relevant Trends
Transparent Food, Food Aesthetic
SOURCE: Trendhunter
http://www.trendhunter.com/trends/northcoast-beer-packaging
BRAND: Northcoast Brewing
http://www.northcoastbrewing.com/
12. Grey Food Trends
03/13
When room service does your groceries
What can a hotel do to make you feel at home?
Affinia Hotels introduced a new service at their NY Hotels which
allows their guests to order groceries directly to their room. Now
you have the choice between two different kits: “Work Smart” or
“Healthy Spin” for about EUR 55 each.
They include a variety of healthy quality food and snacks.
With increasing interest Affinia hopes to offer more options in the
near future.
Page 11
Relevant Trends
Fresh Food, Mobile Food
SOURCE: Springwise
http://www.springwise.com/ny-hotels-room-service-includes-groceries/
BRAND: Affinia Hotels
http://www.affinia.com/
13. Grey Food Trends
03/13
An electric nose smells foul food
Sometimes you can’t see or smell if your food is still fit to eat.
That’s when “The Smeller” can help. The techy gadget works like
an electric nose. When you hold it close to your product it takes
in the smell and analyses it with the help of a connected database.
After a few seconds it indicates if your product is still fresh.
Page 12
Relevant Trends
Fresh Food, Transparent Food
SOURCE: Trends der Zukunft
http://www.trendsderzukunft.de/the-smeller-elektronische-nase-riecht-verdorbene-lebensmittel/2013/08/09/
Designer: Hee Tae Yang
14. Grey Food Trends
03/13
When the knife becomes smarter
than the chef
This intelligent knife not only evaluates the freshness of your
product but also gives information on the nutrient content, contaminant content and possible bacteria. The ingenious product is
able to release negative ions into the groceries in order to keep
them fresh for longer. The safety block also functions as a wireless
charger. The futuristic tool has been designed as a prototype for
the Electrolux Design Lab by industrial designer Jeon Chang dae
from South Korea.
Page 13
Relevant Trends
Fresh Food, Transparent Food
SOURCE: Trendhunter
http://www.trendhunter.com/trends/smart-knife
BRAND: Electrolux Design Lab
http://electroluxdesignlab.com/en/
15. Grey Food Trends
03/13
My personal piece of meat
Grocery chain Lidl in Bucharest had a special idea to launch their
summer range grill products.
Together with “MRM Worldwide” they created a real-time Facebook app where Romanians could claim their free food as it was
grilled on the barbecue. If they lived in Bucharest that same cut of
meat was delivered to their home address, if not they received a
voucher.
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Relevant Trends
Fresh Food, My Food
Source: Contagious
http://www.contagiousmagazine.com/2013/07/lidl.php
Brand: Lidl Romania
http://www.lidl.ro/cps/rde/www_lidl_ro
16. Grey Food Trends
03/13
Find your inner abs by eating yoghurt
How do you create a Greek yoghurt especially for men? In a
humorous video NY entrepreneur Carlos Ramirez explains the
benefits of having a six-pack. To help real guys achieve their
dream body as fast as possible his yoghurt creation contains an
extra amount of protein which makes it the perfect after-workout
snack. Even the plastic cup had a small six-pack embossed on the
back.
Page 15
Relevant Trends
Competence Food, Super Food
SOURCE: Contagious
http://www.contagiousmagazine.com/2013/05/powerful_yogurt.php
BRAND: Powerful Yoghurt
http://powerful.yt/
17. Grey Food Trends
03/13
London shoppers feed pigs with apples
The farm animal welfare charity “Compassion in World Farming”
wanted to motivate Londoners to donate and support free-range
farming. In a West London shopping centre people could see live
pictures of pigs on a farm in Buckinghamshire via a huge screen.
Everybody who was willing to donate one Pound could “throw”
a real apple with the help of a feeding machine that had been
installed at the farm. This was made possible as the smartphone
accelerometer had been connected to the machine with an app.
Good throw!
Page 16
Relevant Trends
Transparent Food, Regional Food
SOURCE: Contagious
http://www.contagiousmagazine.com/2013/08/compassion_in_world_farming.php
BRAND: Compassion in World Farming
http://www.ciwf.org.uk/
18. grey Food trends
03/13
Personalised coffee via smartphone
The Briggo vending machine is far from normal. It can take offers
from smartphones – if you don’t want to use the huge touchscreen
– and is able to create individualised products.
How much milk do you want? Is there any other ingredient you’d
like to add?
With an additional app you can save your orders and pay with a
digital wallet or credit card.
page 17
RElEvaNt tRENdS
My Food, Mobile Food
SOuRCE: Springwise
http://www.springwise.com/personalized-barista-style-coffee-robot/
bRaNd: briggo
https://briggo.com/web/
19. Grey Food Trends
03/13
Heineken turns home kitchens into bars
Inspired by Nespresso coffee machines, Heineken launched a
beer appliance in order to revolutionise the home beer drinking
experience.
Replaceable two-litre kegs of beer (EUR 8) can be put into the
device (EUR 249) or stored in the fridge for up to 15 days. The
“Sub” machine will be on sale in Italy and France next year.
Page 18
Relevant Trends
Food Aesthetic, Fresh Food
Source: Contagious
http://www.contagiousmagazine.com/2013/10/heineken_21.php
brand: Heineken
http://www.heineken.com/
20. Grey Food Trends
03/13
Seattle authority plants self-sustaining
“Food Forest”
The self-sustaining forest of fruit and nut trees was initially funded by the city of Seattle and the Department of Neighborhoods
but is built and maintained by volunteer members of the local
community. The project aims to improve public health by regenerating the public land into an edible forest ecosystem. Anyone can
harvest the Food Forest’s fruits and vegetables for free.
Page 19
Relevant Trends
Fresh Food, Regional Food, Sustainable Food
Source: Trendhunter
http://www.trendhunter.com/trends/beacon-food-forest
brand: Beacon Food forest
http://www.beaconfoodforest.org/
21. Grey Food Trends
03/13
Laser tattooed fruits and vegetables
The Spanish company “Laser Food” is aiming to replace the conventional stickers on fruits and vegetables with laser engravings.
They should provide the same information but are cheaper and
easier than printing and pasting stickers.
Critics are afraid of possible health issues. Therefore a long term
study is going to investigate these concerns before the process is
allowed to become common practice.
Page 20
Relevant Trends
Transparent Food
Source: Trendhunter
http://www.trendhunter.com/trends/laser-food
brand: Laser Food
http://www.laserfood.es/index.php/de/
22. Grey Food Trends
03/13
Wrapping is the new way of frying
German food company Maggi invented an innovative and
foolproof way to season and fry meat all in one go. Simply wrap
any piece of meat in their “Papyrus” seasoning paper and instantly fry in a pan without adding fat or oil. The meat stays juicy and
tender while the pan remains clean as if never used. “Papyrus”
is available in shops as of July 2013 and might encourage new
cooking habits. Four sheets cost EUR 1 and come in 3 different
flavours.
Page 21
Relevant Trends
Competence Food
Source: German TV
brand: Maggi
http://www.maggi.de/produkte/Produkt-des-Monats/TV-Produkt-Papyrus.htm
23. Grey Food Trends
03/13
If you would like to know more about our further consumer and trend studies
from our Planning department, contact:
Page 22
Grey Worldwide GmbH
Platz der Ideen 1
40476 Düsseldorf
www.grey.de
Contacts:
Alessandro Panella
Chief Strategy Officer
Phone +49.211.38 07-444
alessandro.panella@grey.de
Christoph Pietsch
Manager New Business Development
Phone + 49.172.663.4927
christoph.pietsch@grey.de
Design:
KW43 Branddesign
www.kw43.de