Digital Business Transformation: Key TechnologienTWT
Mehr als 50 Prozent der Unternehmen haben bereits Business Pläne für eine innovative und umsatzsteigernde Digitalstrategie. Laut der aktuellen Studie der Oxford Economics sind bereits ein Drittel der befragten Unternehmer Early Adopter, die neue Technologien testen. Durch neue Technologien erreichen Unternehmen viele Vorteile gegenüber der Konkurrenz.
Die Digitalisierung kommt auch in der Lebensmittelbranche an. Unternehmen nutzen digitale Anwendungen für die Kundenkommunikation und um Produkte zurückzuverfolgen.
Zu den VDZ Zeitschriftentagen 2011, Berlin hat eMartin.net und Datamatics Global Services GmbH wieder Verleger, Verlagsmanager und Spezialisten befragt, mit welchen Erwartungen sie ins Jahr 2012 gehen und wie sie das kommende Jahr planen.
DIGITAL IM D-A-CH
Wie die einzelnen Märkte im Digital entwickelt sind, was von Werbekunden gut aufgenommen wird und wo die Branche mehr investieren sollte, um Teilmärkte zu entwickeln. In welchen Bereichen es sinnvoll ist, dass Deutschland, Österreich und Schweiz Schulterschlüsse machen und wo nationale Alleingänge effektiver sind, um die Digitalindustrie zu fördern.
Ulrich Kramer (geb. 1968) startete seine Karriere nach einer Ausbildung zum Werbekaufmann als Junior Kundenberater in der klassischen Werbeagentur DMB&B in Frankfurt. 1991 zog er nach Berlin, um an der Hochschule der Künste Gesellschafts- und Wirtschaftskommunikation zu studieren. Dort fiel frühzeitig die Entscheidung, sich mit dem Aufkommen der digitalen Medien auf interaktive Markenkommunikation zu konzentrieren. Nach Abschluss des Studiums ging er 1995 zur Scholz & Friends Werbeagentur in Berlin, um sich am Aufbau eines Multimedia-Bereichs zu beteiligen. Danach zog es ihn zurück zu DMB&B, diesmal nach Hamburg, um dort für das deutsche Agentur-Netzwerk ein Interactive-Marketing Unternehmen aufzubauen und zu führen. 1999 zählte er zu den Gründungsgesellschaftern von pilot, einer unabhängigen und Inhaber-geführten Agentur-Gruppe, die sich der Werbung für das Digitale Zeitalter verschrieben hat. Dort ist er verantwortlich für den Bereich des Online Marketings, mit dem pilot innerhalb weniger Jahre zu einer der erfolgreichsten Agenturen Deutschlands aufgestiegen ist. Über 130 Mitarbeiter decken alle Facetten des Online Marketings von Online Werbung über Suchmaschinen-Marketing bis zu Social Media und Web TV ab (pilot gesamt: 220 Mitarbeiter). Zu den Kunden zählen Unternehmen wie Bacardi, EnBW, Mobilcom-Debitel, Otto oder Procter & Gamble. Seit dem Frühjahr 2007 vertritt Ulrich Kramer zudem als einer der Initiatoren und Sprecher des Fachforums Online Mediaagenturen (FOMA) die Interessen der Agenturen im Online Werbemarkt. In dieser Funktion engagiert er sich auch in der Arbeitsgemeinschaft Media-Analyse (ag.ma) und der Arbeitsgemeinschaft Online-Forschung (AGOF).
Digital Business Transformation: Key TechnologienTWT
Mehr als 50 Prozent der Unternehmen haben bereits Business Pläne für eine innovative und umsatzsteigernde Digitalstrategie. Laut der aktuellen Studie der Oxford Economics sind bereits ein Drittel der befragten Unternehmer Early Adopter, die neue Technologien testen. Durch neue Technologien erreichen Unternehmen viele Vorteile gegenüber der Konkurrenz.
Die Digitalisierung kommt auch in der Lebensmittelbranche an. Unternehmen nutzen digitale Anwendungen für die Kundenkommunikation und um Produkte zurückzuverfolgen.
Zu den VDZ Zeitschriftentagen 2011, Berlin hat eMartin.net und Datamatics Global Services GmbH wieder Verleger, Verlagsmanager und Spezialisten befragt, mit welchen Erwartungen sie ins Jahr 2012 gehen und wie sie das kommende Jahr planen.
DIGITAL IM D-A-CH
Wie die einzelnen Märkte im Digital entwickelt sind, was von Werbekunden gut aufgenommen wird und wo die Branche mehr investieren sollte, um Teilmärkte zu entwickeln. In welchen Bereichen es sinnvoll ist, dass Deutschland, Österreich und Schweiz Schulterschlüsse machen und wo nationale Alleingänge effektiver sind, um die Digitalindustrie zu fördern.
Ulrich Kramer (geb. 1968) startete seine Karriere nach einer Ausbildung zum Werbekaufmann als Junior Kundenberater in der klassischen Werbeagentur DMB&B in Frankfurt. 1991 zog er nach Berlin, um an der Hochschule der Künste Gesellschafts- und Wirtschaftskommunikation zu studieren. Dort fiel frühzeitig die Entscheidung, sich mit dem Aufkommen der digitalen Medien auf interaktive Markenkommunikation zu konzentrieren. Nach Abschluss des Studiums ging er 1995 zur Scholz & Friends Werbeagentur in Berlin, um sich am Aufbau eines Multimedia-Bereichs zu beteiligen. Danach zog es ihn zurück zu DMB&B, diesmal nach Hamburg, um dort für das deutsche Agentur-Netzwerk ein Interactive-Marketing Unternehmen aufzubauen und zu führen. 1999 zählte er zu den Gründungsgesellschaftern von pilot, einer unabhängigen und Inhaber-geführten Agentur-Gruppe, die sich der Werbung für das Digitale Zeitalter verschrieben hat. Dort ist er verantwortlich für den Bereich des Online Marketings, mit dem pilot innerhalb weniger Jahre zu einer der erfolgreichsten Agenturen Deutschlands aufgestiegen ist. Über 130 Mitarbeiter decken alle Facetten des Online Marketings von Online Werbung über Suchmaschinen-Marketing bis zu Social Media und Web TV ab (pilot gesamt: 220 Mitarbeiter). Zu den Kunden zählen Unternehmen wie Bacardi, EnBW, Mobilcom-Debitel, Otto oder Procter & Gamble. Seit dem Frühjahr 2007 vertritt Ulrich Kramer zudem als einer der Initiatoren und Sprecher des Fachforums Online Mediaagenturen (FOMA) die Interessen der Agenturen im Online Werbemarkt. In dieser Funktion engagiert er sich auch in der Arbeitsgemeinschaft Media-Analyse (ag.ma) und der Arbeitsgemeinschaft Online-Forschung (AGOF).
Contraception, who should take responsibility Alejo Colorado
Presentation that informs about meaning, implications, types and other data about contraception as term as methods, aswell as a discussion and recommendations about it
"Achtsames führen - erste Schritte zum gesunden Unternehmen in der Praxis" vo...Year of the X
"Achtsames führen - erste Schritte zum gesunden Unternehmen in der Praxis" von Dr. Anja Rivera, Leiterin des konzernweiten Gesundheitsschutzes der Continental AG
Contraception, who should take responsibility Alejo Colorado
Presentation that informs about meaning, implications, types and other data about contraception as term as methods, aswell as a discussion and recommendations about it
"Achtsames führen - erste Schritte zum gesunden Unternehmen in der Praxis" vo...Year of the X
"Achtsames führen - erste Schritte zum gesunden Unternehmen in der Praxis" von Dr. Anja Rivera, Leiterin des konzernweiten Gesundheitsschutzes der Continental AG
Speak to me! Siri, Alexa, Chatbots. Is this new breed the future of user inte...Year of the X
User Interfaces have evolved over the last decades with increasing speed. Starting by the command line interface (CLI) followed by graphical and touch user interfaces the next trend is emerging: Conversational UIs (Messaging, Chatbots) and voice-based assistants like Siri, Alexa, Cortana or S Voice. Messaging apps are about to become more than chatting with friends […]
Break the law of averages and dare to be exceptionalYear of the X
Do you strive to be exceptional, dare to go against the grain, and look for solutions others can’t see because they are too busy doing business as usual or focusing on what’s wrong? Congratulations, you are a positive deviant! According to the science of positive psychology, people who deviate from the norm in positive ways […]
Digital Origami — Playful collaboration in digital teamsYear of the X
Agency standards are changing fast: Brilliant young creatives are taking the reins, facing challenges that didn’t exist yesterday. New tools pop up every day. And it seems as if mastering todays tools is the key to creativity. Join us for an inspiring talk about newly discovered not-so-new-methods that leverage collaboration and help improving your prototying.
IoT in less than one day; Stefan Rauch @ Year of the RoosterYear of the X
Everyone is talking about internet of things, but we would like to make it more touchable. Therefore we are going to explain different IoT Setups, bring some semi prepared stuff (sensors, boards, infrastructure), create and share ideas (“this room needs fresh air”, “your booth needs attention”, etc.) and also implement some of these ideas together […]
Intrapreneurship + Courage; Peter Borchers @ Year of the RoosterYear of the X
We all have elements of entrepreneurship within us — whether it is courage, optimism, resilience, or risk-taking. In this talk, Peter Borchers will discuss the fearless qualities that enable us to get ideas off the ground and how we can harness our inner strengths to enable entrepreneurial thinking and action.
Creative activism; eiji han shimizu @ year of the roosterYear of the X
Eiji seeks new ways to address human rights issues around the world, by utilizing pop media such as Manga and Anime. As we are bombarded with news pieces on TV and SNS, it is easy for us to get to “know” what’s going on, while it is getting increasingly difficult to “feel” the plight of […]
I don‘t want to talk about Big Data today. I want to talk about HOW WE TALK ABOUT Big Data and about technological progress more general. Because I claim that how we talk about Big Data and the Internet in Germany is going into a wrong direction.
The elderly among you will remember this form of the census in 1987, wherein the government asked for harmless data such as birth date, gender, religion, high school diploma or employment.
But this form triggered a massive citizens movement in Germany. In polls, the fear over data abuse was the fourth biggest fear of Germans, ranking after war, unemployment and environmental destruction. In hindsight, these massive protests appear rather ludicrous.
Germany‘s most important weekly, DER SPIEGEL, warned against the data collection state.
Hands up:
Who thinks that there is more data collection today than 30 years ago?
Who thinks that we have less privacy today than 30 years ago?
Who thinks that pur society is less liberal and allows for less freedom today than 30 years ago?
That doesn‘t involve that the government should be able to access all data of all citizens.
Nor does it involve dass privacy is an outdated concept.
But our concept of privacy has dramatically evolved. What we understand as privacy is no the same as in 1987. Nobody would get out into the streets and protest against a census. But the problem is that politics is made by people who went out into the streets against the census.
Germans appear very special. In European cross-country comparison, Germany is the country where most people believe that big data has more risks than chances.
Even though they don‘t even know what big data is at all. Only 8% say that they could explain what big data actually is. But 62% say that it‘s a risk.
Germany is the stronghold of digital doomsayers. So how can we turn country of stubborn goats into a country of curious monkeys? I want to present 5 learnings from history.
Learning 1:
In 1865, the UK introduced the Red Flag Act. It ruled that a pedestrian with a red flag had to walk in front of the car to warn others that a car was arriving. That also set the speed limit to the walking speed, of course. Cars were new at the time, so people might have thought: oh, look, a car! And boom were they run over. But regardless of the strict regulation, some 2000 people died every year in car accidents. The Red Flag Act has been in force for more than 30 years.
Looking back, this law seems ludicrous. But it was necessary to prevent deaths in a time where still horse-drawn carriages were dominating. Our learning here is: Sometimes you need odd laws to to create public acceptance for a new technology and to help society to adapt.
Learning 2:
This picture depicts how people at the end of the 19th century envisioned how we would live in the year 2000. As we know today, this vision was not quite accurate, as there are no moving buildings, for instance. But we can draw to conclusions from that picture:
1) We tend to extrapolate technological progress in a linear manner. At the time, coal-powered steam locomotives were the big new shit, and people believed that this will just stay more or less the same.
2) We have no fantasy when it comes to culture. The people in the picture still look like the same as 100 years ago – they did not change at all. We tend to think that peopl won‘t change – but obviously the change, they adapt, and so do social norms, values und behavior.
3. When the safety belt was introduced by law in 1972, only 5% of drivers used it – millions refused. The introduction of mandatory seat belt use evoked massive protests. People were concerned about their freedom and the biggest fear was to get stuck in the car through the safety belt in the case of an accident. Now, in hindsight, this angst turned out as nonsens. This is our third learning from history: Fear is a poor basis for decision-making.
4. What does this map here show? Any guesses? This is the coverage of Google Street View. All Europe is covered but a little Galic village named Germany and Austria. This is because only in these two countries millions of complaints by cititzens made it meaningless to maintain the service.
And even in the bigger cities where Google Street view does exist, it is rather useless as many buildings are pixelated because of citizens‘ complaints.
People didn‘t want the facades of their houses fotografed. That is just insane, as everyone can just walk there and take a picture himself, it‘s a public space after all.
The learning we can draw from this story is: Privacy is a very subjective concept. It has no objective criteria. Information and trust are key factors that inform our idea of privacy.
5. You might be familiar with the Austrian law student Max Schrems who filed a lawsuit against Facebook and forced the company to release the data collected about him. And the result was a file of 1222 pages. That is a lot of data.
Indeed, more than 90% of the world‘s data has been generated since 2011. And it‘‘s getting more.
Learning 5: The principle of Datensparsamkeit or data minimization that has guided our understanding of data protection is outdated. The norm of data minimization does not fit with the empirical reality of massive data accumulation. Rather than turning the wheel of the time back, we need informed, educated citizens who are aware what data are collected by whom and what happens with these data, and who have the capacity to decide which data they want to share and which they don‘t. Hence, the better concept is data sovereignty.
And also the term BIG DATA is in need of renewal. Big Data sounds like Big Brother and the Orwellian totalitarian surveillance state, and that certainly will not contribute to a sound and differentiated debate. Furthermore, big data is useless. It‘s just a huge pile of data, but you don‘t do anything with it. The better term therefore is smart data. It sounds lless scary, and the opposite of smart data would be stupid data or dumb data, and noone wants to be stupid or dumb.
I hope I could give you some ideas about how to turn the country of stubborn goats into a country of curious monkeys, and if so, please send me a fax.