This is business innovation group work which was done.

1. CASE STUDY ANALYSIS

2.  Founded by Eli Lilly & Co. in 2000.
 Virtual portal
 Platform that allows “Seekers” to get connected with “Solvers”
Seekers - Firms having problems/Challenges
Solvers - One who submits solutions
 Charged seekers for posting the challenges and derived
commission.
 IC Solvers worked independently. Anonymity is given
importance.

3.  Challenges were in 6 domains
Life science Chemistry
Physical Science Engineering/Design
Math/Computer Science Business/Entrepreneurship.
 RTP: Solvers need to provide the original work & detailed
experimental results.
 Paper/Theory: Papers Submissions along with research work.
 Brainstorming Challenges: Brief Submissions & Guaranteed
winner. No transfer of IP.
 eRFP: Cost effective approach challenge for Product & Service
requirement

5. Defining community & collaboration
for Innocentive solvers..

6.  No Local-search-phenomenon.
 Solvers from different background & countries & expertise.
• Number of ways to solve the problem increased.
• Average 10 Submissions for 1 Problem
 Seekers perspective - From having problem to evaluating Problem.
 IC played a pivotal role in articulation of challenges - Provided clear
criteria for judging. Ex: Dual Use Off Grid Illumination Device
 Solvers have to work on the constraints which are given by seekers.
 Less investments in R & D for start ups.
 Add – on for the company’s in-house research team.
 One payment – No holding positions.
 Quicker – Lucrative (Sub – Optimal Solutions) - Diversified

7.  Monetary Rewards
- (As high as $20,000 and Beyond)
 Personal Satisfaction of providing solutions to difficult
problems.
The challenge of solving puzzles.

8.  Problem / challenge that needs innovative idea to
resolve.
 Problemwith multiple solution: To select the best
among them.
 Problem that cannot be solved internally, so needs
external support.
 Ex – Oil spilling in sea.

9.  Visibility of Solvers among web communities.
 Late submissions: Multiple views will take much time to
reach a conclusion
 Spending time on managerial roles: That time can be utilised
by working on the solution.
 Power and domination problem may arise among solvers.
 Intra group disputes on payment or decision.
 Low morale – Approval of one’s idea by team would create
chaos.
 Problems in IP sharing Problem (Can be solved with one
suggestion by solver 4)

10.  If organized well –
Faster problem solving
Better quality of solutions
 More Global exposure for InnoCentive.
 Solvers coming out of their domain and innovate more. (Dr. Shekar
Khonjeti – Personal Profile)
 Provision for help - Contributing for other solvers’ interest.
 Solutions made through “wiki” – Can be improved by others.
 Ability to expand the platform more than the existing six domains.

11. Presented By:
Siva Priya S
Megha S Tomar
Sonia Malhotra
Kaveri Seth
Manu Kanchan
Megha Dhingra