Analysis of the Business Model of Just Dial leading to success with a huge database

1. The Just Dial ModelFor XLRI:
Subhayu
Sanyal
Shwet Kashyap
V.Sathish

2. Story from the Beginning
• Idea - to provide instant and free information to people about
any service they need around a location.
Idea of providing just the information required which was
otherwise painful to find in the voluminous yellow pages
• A brilliant idea but a failed attempt initially.
The idea that crashed while taking its first flight in the form of Ask
Me Services in 1989 due to hostile environment
• Failures teach the Entrepreneurs - V S S Mani
decided to start it again in 1996
With limited resources but with
a better business acumen and clarity
Justdial - An Entrepreneurial Venture

3. • Justdial was founded by Mr V S S Mani who is currently the
Managing Director and Chief Executive Officer of the Company
• Three-member start up based out of Mumbai
• Started with providing local search services over the phone in
1996.
• Based on indigenous idea - believed by handful people including
the founder
• Focus on development of reliable Database
Justdial - Foundation
Mission: To provide fast, free, reliable and comprehensive
information to our users and connect buyers to sellers.

4. Justdial - Then & Now

5. Business Model - Inception
Key Partners Customer
Relationships
Value Propositions
Key Resources
Key Activities
Revenue StreamsCost Structure
Customer
Segments
Channels
Borrowed Furniture,
Rented Computers,
3x5 Feet Garage,
Capital - Rs 50000
Ground Knowledge
& experience with
UDI
Family Support
• Bridges the gap
between the users and
businesses
• Connects the potential
buyers with the
businesses
• Caters to Businesses
which want to spend less
on advertising
• Real-time basis search
services
•Provide local
search services
over the phone
• Collect data on
various business
offerings and
provide relevant
information to users
• Users who try to find
the relevant providers
of products and
services
• Businesses with
relevant product and
services to market
their offerings
• Telephone
•Provide
comprehensive
information about
relevant products &
services
• Reliability of
information
• Premium subscription for business on JustDial List
• Percentage of client sales
• Employee Expenses
• Admin & General Expenses
• Database Management

6. • Seamless development through adoption of latest IT Technologies:
Launched the Mobile WAP version and the Official Website in 2007.
Continuously incorporated the latest IT applications to improve upon the
customer value proposition and work upon the best practices across the
industries.
• Reducing the time-to-respond: Not relying on tried-and-tested formulas.
Adaptive to the growing needs and the changes in business environment.
• Process-oriented Learning: Justdial business involves market inputs that in
turn help to generate the largest customer database. Knowledge of the
individuals delivering the services are continuously improved through better
understanding of the customer inputs.
Justdial - How it Changed over Years? - 1/2
• Focused Effort to Collect Feedback: Focusing a
lot on user reviews and ratings. JustDial has
more user reviews and ratings than all other
websites put together in India. Initiatives like
‘Tag your Friend’, ‘Rate & Win’ focus on
improving the customer feedback mechanism
and support.

7. • Diversification of Product Offerings: Just Dial “Search Plus” services launched
in 2013 to enhance the search for users & SMEs’ for better visibility .
• Funding: In May 2013, Justdial went public on May 20 at a price between Rs.
470-543. Out of 17.5 million shares, 13.5 million shares were offered to the
public and 3,936,925 shares have been subscribed to by 15 Anchor Investors
at Rs 530 per equity share, for a total of around Rs 208.65 crore.
Justdial - How it Changed over Years? - 2/2
• Promotion Strategies: Mix of
Television, Radio, Print and Online
media. Just Dial has gained popularity
by simple word-of-mouth. Justdial has
the Unique phone number
8888888888 which gets easily
transmitted as it is easy to remember.
Endorsed by eminent personalities like
Amitabh Bachchan & Boman Irani.

8. Business Model - Present
Key Partners Customer
Relationships
Value Propositions
Key Resources
Key Activities
Revenue StreamsCost Structure
Customer
Segments
Channels
• Long operating
history & database
• Advance and
scalable technology
• Experienced Mgmt
• Presence across
all major cities with
2850 employees
• Bridges the gap
between the users and
businesses
• Connects the potential
buyers with the
businesses across
various cities
• Caters to Businesses
which want to spend less
on advertising
• Real-time basis search
services
• ‘Search Plus’ Services -
enabler of transaction
• Best deals available on
favorite items for the
users
•Provide local
search services
• Collect data on
various business
offerings and
provide relevant
information to users
• Users who try to
find the relevant
providers of products
and services
• Businesses with
relevant product and
services to market
their offerings
• Database
Companies
• Market Research
Companies
• Telephone
• Mobile Applications
• Internet
•Text Services
•Provide relevant &
updated information in
B2B and B2C segments
• Online community for
feedback and reviews
• Multi-lingual 24x7
support
• Tagging based on
trusted user sources
• Premium subscription for business on Justdial List
• Percentage of client sales
• Sponsored Advertisements
• Paid Campaigns
• Employee Expenses
•
• Investors like SAIF
Partners, Tiger
Global
•

9. Business Model - Zomato
Key Partners Customer
Relationships
Value Propositions
Key Resources
Key Activities
Revenue StreamsCost Structure
Customer
Segments
Channels
•Advertising: The ads which are placed on their website
generate the majority of the revenue for the company
• Ticket Sales: Zomato also sells tickets for various events and
earns a commission through these sales
• Consulting: Owing to the huge database of restaurants,
users and their preferences, Zomato also provides business
consulting and data analytics services to their clients
• One-stop shop for
diners and offers a way
for restaurants to
differentiate themselves
• Bridges the gap
between the consumers
and restaurants through
efficient technology
applications which
reduces the delivery time.
•Rating based pricing
model for the food
delivery service.
• Online ordering in new
markets like London and
African countries.
• Users who try to find
local restaurant of
various cuisines
• Restaurants who
want their names to
reach the target
audience
• Customer preferring
home delivery
• Database
Companies
• Market Research
Companies
•Online service build
with mandatory rating
mechanism.
• Mobile Applications
• Internet
• Uber Taxi
• London &
Partners - could
launch Zomato in
UK within expected
timeline
• Large Database of
restaurants across
cities
• Presence across 7
countries
•Provide local
restaurant & hotel
search services
• Collect data on
food menus,
contacts and
provide relevant
information to users

10. Justdial – Business Effects