Successful execution on strategy & change-shem cohen-change events inc-jan 2014

Successful EXECUTION

Generate
• FOCUS
• COMMITMENT
• ACTION
throughout Human Systems
Shem Cohen, MSOD
Change Events, Inc.

FACT:
60% - 90% of Strategy
& Change Initiatives
FAIL to Realize
Intended Goals

-Why?
Copyright © 2014 Shem Cohen , Change Events, Inc.

scohen@changeevents.com

Organizations are complex ecosystems

Input
- STRATEGY
- GOALS
- OBJECTIVES
- CHANGE

Copyright © 2014 Shem Cohen, Change Events, Inc.

Output


Operating in complex
environments, defined by



Anything involving doing something different
or doing something new invites…



Making the key to success a realization that

‘People will only ever
do what they’re

READY
WILLING
&
ABLE
To Do’

- M Weisbord

Successful Execution?
- ability to create conditions that
INSPIRE people to WANT
to reach a summit
together
- they figure out a route
- they have what they need to do the job
2014 Shem Cohen, Change Events, Inc.


RIGHT Conditions?
Need two action streams:
- Strategic Framework
- Sound Ideas
- Clear, Inspiring Story

- Engagement
Leverage
- Owners,
Implementers,
Circle of Influence
- Head & Heart
- Future & Action Focus


Strategic Framework

Customer Insight
Competitive Advantage
SWOT Clarity
Systems Thinking
Value-Chain &
Business Process Innovation


…that inspires people to say,
“this is important to do,
I want to be a part of
making this happen”

But ideas alone
won’t energize action

VISION and
PASSION
Energize ACTION

A Sense of PURPOSE
and MEANING
energize ACTION

Having a hand in designing
our own future energizes ACTION



When there’s important work to accomplish and the people with knowledge,
information, authority, resources and ability to act put their worlds together,
discover common ground on what they want to do and make public commitments
to act…
- Principles of Future Search-



… a wave of aligned, focused ACTION
is created and channeled throughout the
organization

That truly becomes
a force all it’s own

Initiated and powered through
generative conversation, action
learning and common ground



Leaders & managers have a range of
choices who to engage, when & how
Sell

Tell
Action
Potential

Ownership

Buy in

Leaders
decide
and
inform

Test

Leaders
present,
Leaders
seek
(attempt to)
persuade validation

Consult
Leaders
seek
input

Co-Create
Shared
Vision,
Decision
Making

QUALITY of ENGAGEMENT
Adapted from The Fifth Discipline Fieldbook, Peter Senge, 1994



GOAL - generate the clarity, focus, shared vision, solutions, commitment and
action needed across high-leverage areas throughout the organization to
realize strategic and change imperatives



How many organizations actually do this?
- Achieving ‘engagement leverage’ demands a very
different kind of meeting than ‘usual’ planning
Dimension

Conventional Planning

Engagement Leverage

Mindset

Small Circle

Larger Circle (inputs, involvement)

Participation

Discreet, Concentrated;
Responsible Parties

Plus Influencers, Contributors,
Key Stakeholders

Structure

Hierarchical

Circular

Control

Top Down

Cascaded, Spread to Value Points

Focus

Project Management
Problem Solving
Data
Past Performance

Vision
Desired Future
Common Ground
Action

Orientation

Analysis

Collective Knowledge, Wisdom

Values

Specialty, Expertise

Systems Thinking, Emergence

Results

Documents (bookends?)
Distributed Segments

Action Teams, Shared Purpose
Whole System Leverage



Mission-critical groups tie big-picture strategic and change imperatives to their
own goals and interests, discover common ground on vision and action and
collectively determine the very best way forward
GLOBAL PERSPECTIVE - Organization, Environment, Direction, Business Case
- STRATEGIC / CHANGE IMPERATIVES - BRIDGE REALITIES - FOCUS ON FUTURE and ACTION -



Creating a scaffold of:
• Shared Purpose
• Shared Meaning
• Clear Roles
• Shared Values
• Shared Commitment

and aligning desired action across the human and
technical dimensions to drive an idea to reality

Input
- STRATEGY
- GOALS
- OBJECTIVES
- CHANGE


Output

= DESIRED
VALUE


Successful Execution
- Strategic Framework
- Sound Ideas
- Clear, Inspiring Story

- Engagement
Leverage
- Owners,
Implementers,
Circle of Influence
- Head & Heart
- Future & Action Focus



Shem Cohen, MSOD
Change Events, Inc.
Helping Leaders to Align, Focus and Energize Organizations
High-Engagement Planning & Change
•
•
•
•
•
•
•
•

Executive Planning
Organizational Change
Management, Employee & Stakeholder
Engagement
M/A Integration; New Business Launch
Leadership Transitions
Team Building
Conflict Resolution
Cultural Evolution, Engagement & Action

email: scohen@changeevents.com
Meet Shem Cohen
Testimonials
www.changeevents.com
http://www.linkedin.com/in/shemcohen

“Thank you for helping us through a rather
difficult and complex transition and helping us
achieve so much progress in so little time”
Section Head
The UK Mission to the United Nations
“...your efforts have invoked a positive change that
will be long lasting. I am grateful”
VP, GM JPMorgan Chase

“…clearly the right choice for our Marketing Summit”
SVP, CMO, Del Monte Foods
“… successful beyond our wildest expectations”
AVP, Head of Function, The Federal Reserve Bank

Successful execution on strategy & change-shem cohen-change events inc-jan 2014

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