SlideShare ist ein Scribd-Unternehmen logo

Corporate identity

•Als PPT, PDF herunterladen•
•
Damansara
Damansara
1 von 30
STRATEGY MARKETING COMMUNICATION - MALAYSIAN OUTLOOK CORPORATE IDENTITY RASLINDA BINTI RAZALI YEO SIEW HUI         TUNG YAU WAI         TONG TIONG VEE Tutor : DAMANSARA
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
DEFINITION ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SHAPING IDENTITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IDENTITY MANAGEMENT STEP 1: CONDUCT AN IDENTITY AUDIT STEP 2: SET IDENTITY OBJECTIVES Access the current reality Clear goals is essential to the identity process STEP 3: DEVELOP DESIGNS AND NAMES STEP 4: DEVELOP PROTOTYPE STEP 5: LAUNCH & COMMUNICATE To reflect what the consistency were already calling it that would give a distinct identity Develop models using the new symbol or name Formal introduction of the company new identity STEP 6: IMPLEMENT THE PROGRAMME A communication process involving interpersonal savvy and coordinated approach
CORPORATE COMMUNICATION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
WHAT CORPORATE COMMUNICATION ENCODES AND PROMOTES? ,[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE COMMUNICATIONS Is all about Managing Perceptions and Ensuring: ,[object Object],[object Object],[object Object]
THE RESPONSIBILITIES OF CORPORATE COMMUNICATION ,[object Object],[object Object]
[object Object],[object Object],[object Object]
DIMENSIONS OF CORPORATE IMAGE ,[object Object],[object Object]
[object Object],[object Object],[object Object]
ELEMENTS OF CORPORATE IDENTITY ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF IDENTITY ,[object Object],[object Object],[object Object],[object Object]
I] SYMBOLISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
II]CORPORATE BRANDING & NAMES ,[object Object],[object Object]
III] BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE IMAGE ,[object Object],[object Object],[object Object],[object Object]
CORPORATE REPUTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE REPUTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
STRATEGY AND CORPORATE IDENTITY/IMAGE BUILDING ,[object Object],[object Object],[object Object]
STAKEHOLDERS OF FOUR RECRUITMENT COMPANIES (BARICH AND KOTLER,1993) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THREE MAIN ELEMENTS OF CORPORATE IDENTITY MANAGEMENT PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
THE END THANK YOU

Empfohlen

Corporate image and identity
Corporate image and identityCorporate image and identity
Corporate image and identityOwais Ashraf
 
The corporate identity
The corporate identityThe corporate identity
The corporate identityFabio Arangio
 
Corporate identity
Corporate identityCorporate identity
Corporate identityMartina Bambina
 
Corporate Image Management
Corporate Image ManagementCorporate Image Management
Corporate Image ManagementDOU End Muh Sunum
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Brand & brand strategy
Brand & brand strategy Brand & brand strategy
Brand & brand strategy Zain Hassan Kirmani
 
Customer Based Brand Equity (CBBE) by Leroy J. Ebert
Customer Based Brand Equity (CBBE) by Leroy J. EbertCustomer Based Brand Equity (CBBE) by Leroy J. Ebert
Customer Based Brand Equity (CBBE) by Leroy J. EbertLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
Corporate image and identity
Corporate image and identityCorporate image and identity
Corporate image and identityBorna Roy
 

Empfohlen

Corporate image and identity
Corporate image and identityCorporate image and identity
Corporate image and identityOwais Ashraf
 
The corporate identity
The corporate identityThe corporate identity
The corporate identityFabio Arangio
 
Corporate identity
Corporate identityCorporate identity
Corporate identityMartina Bambina
 
Corporate Image Management
Corporate Image ManagementCorporate Image Management
Corporate Image ManagementDOU End Muh Sunum
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Brand & brand strategy
Brand & brand strategy Brand & brand strategy
Brand & brand strategy Zain Hassan Kirmani
 
Customer Based Brand Equity (CBBE) by Leroy J. Ebert
Customer Based Brand Equity (CBBE) by Leroy J. EbertCustomer Based Brand Equity (CBBE) by Leroy J. Ebert
Customer Based Brand Equity (CBBE) by Leroy J. EbertLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
Corporate image and identity
Corporate image and identityCorporate image and identity
Corporate image and identityBorna Roy
 
Corporate communication
Corporate communicationCorporate communication
Corporate communicationDr. Shalini Pandey
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Structure of an Advertising Agency
Structure of an Advertising AgencyStructure of an Advertising Agency
Structure of an Advertising AgencySoumitra Roy
 
Corporate image building
Corporate image buildingCorporate image building
Corporate image buildingdurgeshwarigusain
 
Brand management ppt MBA
Brand management ppt MBA Brand management ppt MBA
Brand management ppt MBA Babasab Patil
 
Brand Identity
Brand IdentityBrand Identity
Brand IdentitySj -
 
Aida model
Aida modelAida model
Aida modelMahekshah39
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Corporate Identity and Corporate Identity Audit: Concept And Steps
Corporate Identity and Corporate Identity Audit: Concept And StepsCorporate Identity and Corporate Identity Audit: Concept And Steps
Corporate Identity and Corporate Identity Audit: Concept And StepsMona Gupta
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public RelationsJett Baynes
 
PR process
PR processPR process
PR processNEO NEWS NETWORK
 
BRANDING
BRANDINGBRANDING
BRANDINGAbhijeet Ghadi
 
Basics in Brand Management
Basics in Brand ManagementBasics in Brand Management
Basics in Brand ManagementJohanna Heinonen
 
Brand Image
Brand ImageBrand Image
Brand Imageair
 
Corporate communications
Corporate communicationsCorporate communications
Corporate communicationsVinayak Nagaonkar
 
Dagmar Approach
Dagmar ApproachDagmar Approach
Dagmar ApproachKarthik Shakthi
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.pptGurjit
 
Corporate branding
Corporate brandingCorporate branding
Corporate brandingMukeshkumar Dubey
 
Branding Made Easy
Branding Made EasyBranding Made Easy
Branding Made EasyStacy Noland
 
Brand identity
Brand identityBrand identity
Brand identityjatinder kumar
 
Strategic Marketing comms - corporate identity.ppt
Strategic Marketing comms - corporate identity.pptStrategic Marketing comms - corporate identity.ppt
Strategic Marketing comms - corporate identity.pptPreciousChanaiwa
 
Corporate identity 2
Corporate identity 2Corporate identity 2
Corporate identity 2Damansara
 

Weitere ähnliche Inhalte

Was ist angesagt?

Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Structure of an Advertising Agency
Structure of an Advertising AgencyStructure of an Advertising Agency
Structure of an Advertising AgencySoumitra Roy
 
Brand management ppt MBA
Brand management ppt MBA Brand management ppt MBA
Brand management ppt MBA Babasab Patil
 
Brand Identity
Brand IdentityBrand Identity
Brand IdentitySj -
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Corporate Identity and Corporate Identity Audit: Concept And Steps
Corporate Identity and Corporate Identity Audit: Concept And StepsCorporate Identity and Corporate Identity Audit: Concept And Steps
Corporate Identity and Corporate Identity Audit: Concept And StepsMona Gupta
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public RelationsJett Baynes
 
Basics in Brand Management
Basics in Brand ManagementBasics in Brand Management
Basics in Brand ManagementJohanna Heinonen
 
Brand Image
Brand ImageBrand Image
Brand Imageair
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.pptGurjit
 
Branding Made Easy
Branding Made EasyBranding Made Easy
Branding Made EasyStacy Noland
 

Was ist angesagt? (20)

Corporate communication
Corporate communicationCorporate communication
Corporate communication
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Structure of an Advertising Agency
Structure of an Advertising AgencyStructure of an Advertising Agency
Structure of an Advertising Agency
 
Corporate image building
Corporate image buildingCorporate image building
Corporate image building
 
Brand management ppt MBA
Brand management ppt MBA Brand management ppt MBA
Brand management ppt MBA
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
 
Aida model
Aida modelAida model
Aida model
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
 
Corporate Identity and Corporate Identity Audit: Concept And Steps
Corporate Identity and Corporate Identity Audit: Concept And StepsCorporate Identity and Corporate Identity Audit: Concept And Steps
Corporate Identity and Corporate Identity Audit: Concept And Steps
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations
 
PR process
PR processPR process
PR process
 
BRANDING
BRANDINGBRANDING
BRANDING
 
Basics in Brand Management
Basics in Brand ManagementBasics in Brand Management
Basics in Brand Management
 
Brand Image
Brand ImageBrand Image
Brand Image
 
Corporate communications
Corporate communicationsCorporate communications
Corporate communications
 
Dagmar Approach
Dagmar ApproachDagmar Approach
Dagmar Approach
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
 
Corporate branding
Corporate brandingCorporate branding
Corporate branding
 
Branding Made Easy
Branding Made EasyBranding Made Easy
Branding Made Easy
 
Brand identity
Brand identityBrand identity
Brand identity
 

Ähnlich wie Corporate identity

Strategic Marketing comms - corporate identity.ppt
Strategic Marketing comms - corporate identity.pptStrategic Marketing comms - corporate identity.ppt
Strategic Marketing comms - corporate identity.pptPreciousChanaiwa
 
Corporate identity 2
Corporate identity 2Corporate identity 2
Corporate identity 2Damansara
 
Corporate identity,corporate image, corporate culture
Corporate identity,corporate image, corporate cultureCorporate identity,corporate image, corporate culture
Corporate identity,corporate image, corporate cultureMehtap Malumbo
 
Corporate Reputation or Just Image 2010
Corporate Reputation or Just Image 2010Corporate Reputation or Just Image 2010
Corporate Reputation or Just Image 2010guest85c7e5
 
Image and Reputation 2009
Image and Reputation 2009Image and Reputation 2009
Image and Reputation 2009David Phillips
 
Corporate identity theory
Corporate identity theoryCorporate identity theory
Corporate identity theorykmrws
 
Corporate identity theory
Corporate identity theoryCorporate identity theory
Corporate identity theoryMrSouthworth
 
CORPORATE COMMUNICATION
CORPORATE COMMUNICATIONCORPORATE COMMUNICATION
CORPORATE COMMUNICATIONMakaha Rutendo
 
Corporate Identity
Corporate IdentityCorporate Identity
Corporate Identitytimgay
 
Why brand experience depends on organizational alignment
Why brand experience depends on organizational alignmentWhy brand experience depends on organizational alignment
Why brand experience depends on organizational alignmentJack Morton Worldwide
 
Vision vs mission
Vision vs missionVision vs mission
Vision vs missionAttiq Khan
 
E:\Managing Corporate Reputation Cim Part 2
E:\Managing Corporate Reputation Cim Part 2E:\Managing Corporate Reputation Cim Part 2
E:\Managing Corporate Reputation Cim Part 2David Phillips
 
Internal branding: have you got it right?
Internal branding: have you got it right?Internal branding: have you got it right?
Internal branding: have you got it right?Browne & Mohan
 
Corporate Identity how to make it work for your business
Corporate Identity how to make it work for your businessCorporate Identity how to make it work for your business
Corporate Identity how to make it work for your businessclinton porter
 
Turning your Workforce into Brand Force
Turning your Workforce into Brand ForceTurning your Workforce into Brand Force
Turning your Workforce into Brand ForceShivam Dhawan
 

Ähnlich wie Corporate identity (20)

Strategic Marketing comms - corporate identity.ppt
Strategic Marketing comms - corporate identity.pptStrategic Marketing comms - corporate identity.ppt
Strategic Marketing comms - corporate identity.ppt
 
Corporate identity 2
Corporate identity 2Corporate identity 2
Corporate identity 2
 
Corporate identity,corporate image, corporate culture
Corporate identity,corporate image, corporate cultureCorporate identity,corporate image, corporate culture
Corporate identity,corporate image, corporate culture
 
Corporate Reputation or Just Image 2010
Corporate Reputation or Just Image 2010Corporate Reputation or Just Image 2010
Corporate Reputation or Just Image 2010
 
Image and Reputation 2009
Image and Reputation 2009Image and Reputation 2009
Image and Reputation 2009
 
Corporate identity theory
Corporate identity theoryCorporate identity theory
Corporate identity theory
 
Corporate identity theory
Corporate identity theoryCorporate identity theory
Corporate identity theory
 
From Corporate Brand to Company Brand: Authenticity, Transparency and Origin
From Corporate Brand to Company Brand: Authenticity, Transparency and OriginFrom Corporate Brand to Company Brand: Authenticity, Transparency and Origin
From Corporate Brand to Company Brand: Authenticity, Transparency and Origin
 
Corporate communication and pr unit 1
Corporate communication and pr unit 1Corporate communication and pr unit 1
Corporate communication and pr unit 1
 
CORPORATE COMMUNICATION
CORPORATE COMMUNICATIONCORPORATE COMMUNICATION
CORPORATE COMMUNICATION
 
Corporate Identity
Corporate IdentityCorporate Identity
Corporate Identity
 
BENIFITS OG EBB.pdf
BENIFITS OG EBB.pdfBENIFITS OG EBB.pdf
BENIFITS OG EBB.pdf
 
employer branding.pdf
employer branding.pdfemployer branding.pdf
employer branding.pdf
 
Why brand experience depends on organizational alignment
Why brand experience depends on organizational alignmentWhy brand experience depends on organizational alignment
Why brand experience depends on organizational alignment
 
Vision vs mission
Vision vs missionVision vs mission
Vision vs mission
 
E:\Managing Corporate Reputation Cim Part 2
E:\Managing Corporate Reputation Cim Part 2E:\Managing Corporate Reputation Cim Part 2
E:\Managing Corporate Reputation Cim Part 2
 
Internal branding: have you got it right?
Internal branding: have you got it right?Internal branding: have you got it right?
Internal branding: have you got it right?
 
Corporate Identity how to make it work for your business
Corporate Identity how to make it work for your businessCorporate Identity how to make it work for your business
Corporate Identity how to make it work for your business
 
Branding courses
Branding coursesBranding courses
Branding courses
 
Turning your Workforce into Brand Force
Turning your Workforce into Brand ForceTurning your Workforce into Brand Force
Turning your Workforce into Brand Force
 

Corporate identity

  • 1. STRATEGY MARKETING COMMUNICATION - MALAYSIAN OUTLOOK CORPORATE IDENTITY RASLINDA BINTI RAZALI YEO SIEW HUI         TUNG YAU WAI         TONG TIONG VEE Tutor : DAMANSARA
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. IDENTITY MANAGEMENT STEP 1: CONDUCT AN IDENTITY AUDIT STEP 2: SET IDENTITY OBJECTIVES Access the current reality Clear goals is essential to the identity process STEP 3: DEVELOP DESIGNS AND NAMES STEP 4: DEVELOP PROTOTYPE STEP 5: LAUNCH & COMMUNICATE To reflect what the consistency were already calling it that would give a distinct identity Develop models using the new symbol or name Formal introduction of the company new identity STEP 6: IMPLEMENT THE PROGRAMME A communication process involving interpersonal savvy and coordinated approach
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.  
  • 26.
  • 27.
  • 28.
  • 29.