brand equity crm customer life time value marketing strategic brand management event sponsorship brand management sri lanka institute of marketing system block chain rpa automation retail logistics forum technology transportation disruption logistics 3pl retiring brands repositioning the brand revitalizing brandsexpanding brand awareness fortifying vs leveraging protecting sources of brand equity brand consistency and change maintaining brand consistency financial implication matrix brand life cycle chernatony – mac william brand planning matrix understanding the long term effects of marketing o public relations and publicity personal selling point of purchase product placements venue branding mobile branding place branding print media radio tv advertising marcom tools secondary sources of brand knowledge channels of distribution country of origin brand equity co-branding brand licencing ingredient branding 3rd party sources celebrity endorsements secondary brand associations vertical brand extension parent brands family brands brand stretching brand extension disadvantage of brand extension advantages of brand extension sub brand family brand corporate brand equity umbrella branding csm individual product branding flanking brands cause related marketing individual branding fighter brands flankers or fighters green marketing brand naming brand portfolio brand mix brand line product line breath of branding strategy the brand – product matrix brand architecture designing and implementing branding strategies regional market segments standardize vs customize global marketing initiatives brand assessment model brand value calculation interbrand's brand valuation model income approach market approach cost approach purpose of brand valuations historic method experimental methods brand personality values qualitative research zmet comparison tasks bubble test projective techniques free association opt in marketing permission marketing push and pull strategies after marketing retail segmentation cooperative advertising coop advertising customization own brands one to one marketing private labels direct channel promotion place product indirect channel channel strategy price landor’s brand name taxonomy brand awareness naming procedures brand associations logo’s and symbols characters package changes package innovations packaging designing url's packaging brand elements jingles slogans segmentation target market points of parity brand mantra points of difference brand positioning b diploma in brand management leroy j. ebert
Mehr anzeigen