design positive space grid systems negative space communication advertising layout proportions alignment visual communication company values market position target space highest point of contrast visual grammar product corporate identity logo creative creativity self.esteem innovation creative thinking brainstorming space arrangement design leggibility higherst point of contrast hierarchical grid column grid modular grid order body language self-esteem motivational communication good design image office letterhead reputation of a company business card vision marketing mission advertisment memory the medias service social content advertising design principles eye-tracking font shapes primitive shapes semantic name leggibility vectorial
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