The Killer Content Mix

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seowaterman

Learn what the new "Killer Content" mix should be on your website in a post-Panda world

Business

The NEW Killer Content Mix
Prepared by: David Waterman
October, 2012

QUESTION

Proprietary and Confidential 2

Have You Done Any of This in the Past?

Stuffing

Keyword Counting. Density. Kitchen Sink.
Proprietary and Confidential 3

Have You Done Any of This in the Past?

Spinning

Variations. GEO. Colors.
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Have You Done Any of This in the Past?

Redundant Content Creation

One Page per Ridiculous # of Combinations.
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Content Development BP (Before Panda)

Keyword Stuffing +
Spinning +
Redundant Content Creation

=
Proprietary and Confidential 6

Content Development BP (After Panda)

Keyword Stuffing +
Spinning +
Redundant Content Creation

=
Proprietary and Confidential 7

Content Development BP (After Panda)

Keyword Stuffing +
Spinning +
Redundant Content Creation

=
Proprietary and Confidential 8

So… how do we evolve?

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Put the Creativity Back in Content!

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Put Back On Our Marketing and Journalist Hats

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The New Killer Content Mix

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Evergreen Content

• Goal: Establish topic
relevance (traditional
SEO / user foundation)

• Definition: The
necessary content
your website needs to
communicate the
basic information
about the
products/services/topi
cs that define your
business.
Proprietary and Confidential 14

Industry Content

• Goal: Establish
authority on the larger
industry / topics.

• Definition: Content that
provides insight on the
larger industry your
company is in. Typically
this content includes
POVs, Infographics &
other fun, yet insightful
content.
Proprietary and Confidential 16

Don’t Force It!

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Don’t Force It!

Write from the heart
• Be passionate about
what you write and have
an opinion

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Don’t Force It!

Write your own content
• Don’t repurpose other
people’s content
• Quote with purpose
• Attribute
• BE the author!

Proprietary and Confidential 19

Don’t Force It!

Be Creative
• Educate. Entertain.
Enlighten. Inspire!
• Stick your neck out!

☺
Proprietary and Confidential 20

Embrace The Panda!

Proprietary and Confidential 21

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