Personal Information
Unternehmen/Arbeitsplatz
Melbourne, Australia Australia
Beruf
Sharing all of my learning and research to save us from the over use of all electronic direct messaging.
Branche
Technology / Software / Internet
Webseite
http://www.theedmfactory.com
Info
I hate SPAM but I hate Marketing Automation more. Marketing Automation has killed Inboxes and is a "lazy marketers" solution to a complex problem.
How to do you communicate in a relevant and timely manner with subscribers, customers and prospective customers using electronic direct messaging without destroying engagement and brand equity?
Well here is the tip of the week: Start with a compliant and relevant subscriber process. Email only subscriber forms is a clear sign that your organisation does not care about your communications and the relevance that each message has to the receiver.
To learn more and save us all from eBlasting and Marketing Automation gone wrong: join the ind...
Tags
edm
email marketing
big data
subscriber growth
electronic direct marketing
engagagement
sales
smarketing
pipeline nurturing
sms marketing
eblasting sux
content marketing
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Präsentationen
(4)Gefällt mir
(1)Why eBlasting is Killing Your Business
David Barnes
•
Vor 6 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Melbourne, Australia Australia
Beruf
Sharing all of my learning and research to save us from the over use of all electronic direct messaging.
Branche
Technology / Software / Internet
Webseite
http://www.theedmfactory.com
Info
I hate SPAM but I hate Marketing Automation more. Marketing Automation has killed Inboxes and is a "lazy marketers" solution to a complex problem.
How to do you communicate in a relevant and timely manner with subscribers, customers and prospective customers using electronic direct messaging without destroying engagement and brand equity?
Well here is the tip of the week: Start with a compliant and relevant subscriber process. Email only subscriber forms is a clear sign that your organisation does not care about your communications and the relevance that each message has to the receiver.
To learn more and save us all from eBlasting and Marketing Automation gone wrong: join the ind...
Tags
edm
email marketing
big data
subscriber growth
electronic direct marketing
engagagement
sales
smarketing
pipeline nurturing
sms marketing
eblasting sux
content marketing
Mehr anzeigen