The Beer Store and Brewers Distributor Ltd. (BDL) are one of Canada’s largest retailers and distributors of beer. With head office locations in Mississauga ON, Calgary AB, and Port Conquitlam BC, they needed a solution to bring their organizations from across the country closer together and improve communications to employees.

1. The Beer Store and Brewers Distributor Ltd.
Chose SENSUS to Help Reduce Travel by
Implementing Video Conferencing
Business Issues:
Established in 1927, The Beer Store operates The Beer Store and Brewers Distributor Ltd. (BDL) are one of Canada’s largest
over 440 retail stores, serves 16,000 licensed
retailers and distributors of beer. With head office locations in Mississauga ON,
customers in the province of Ontario.
Customers can choose from more than 350
Calgary AB, and Port Conquitlam BC, they needed a solution to bring their
beer brands from 90 brewers from around the organizations from across the country closer together and improve
world. www.thebeerstore.ca communications to employees.
Brewers Distributor LTD (BDL) is managed by Improve Employee Communication – The Senior Executive Team struggled with
Brewers Retail Inc. Located in the four poor sound quality during strategic meeting audio conferences and wanted face-to-
Western Provinces as well as the North West face collaboration. Due to the Beer Store’s Ontario operations merger with Beer
Territories and the Yukon. The company
Distributor Ltd. in Calgary and Port Coquitlam, employee communication and
manages cost and services for the wholesale
distribution of beer and the collection of
engagement was paramount.
returnable, refillable and recyclable beer
containers across 9 distribution centres with Costs – The executives at The Beer Store and BDL were traveling back and forth
corporate headquarters in Calgary AB and Port across the country to conduct meetings. Travel costs and the amount of lost time
Conquitlam BC. www.bdl.ca were adding up quickly. When factoring the cost for a flight, hotel, car rental,
meals and approximately 2 days of travel time for brief meetings it was quickly
Location: determined that there had to be a better and more cost efficient way to meet that
Mississauga, ON – The Beer Store
is just as effective as meeting face-to-face.
Calgary, AB – Brewers Distributor LTD
Port Conquitlam, BC
Training – The VP of HR at The Beer Store and BDL wanted to improve the
Industry: efficiency of ongoing training. Sessions were mainly face-to-face encounters with
Retail, Distribution trainers traveling every month, and some store managers traveling up to 10 hours
to get to the training site (especially in Northern Ontario). In addition to the costs
Number of Employees: and time involved, the effort as a whole can be a safety concern especially in the
8000+ winter months.
Number of Locations:
465+ (Combined)
The Solution & Benefits:
SENSUS implemented Polycom Video Conferencing across their 3 headquarters to
The Solution: help The Beer Store and BDL communicate more effectively.
Video Conferencing, Audio Conferencing,
Headsets SENSUS was able to help solve their main communication issues and delivered a
quick ROI by reducing the costs associated with holding national meetings. They
Testimonials: are now able to communicate more effectively enjoying some of these benefits:
“The Polycom system has been great. Most
new technologies take a while to be adopted
because they may be difficult to use, however  Reduced travel
this is not the case for this technology.  Ability to quickly coordinate a meeting when needed
Everyone uses it.”  Stunning HD quality video experience for a more immersive meeting
experience
“SENSUS has a strong understanding of our  Reduced carbon emissions to align with company’s green initiatives
business challenges, and have been able to
 Easy to use – great adoption and ROI
solve them by implementing great solutions.”
“SENSUS’ service level is exceptional across the Reason for Choosing SENSUS:
country.”  Sensus took the time to clearly understand the business challenges The Beer
Store and BDL faced
– Lawrence Sauder, The Beer Store  Exceptional service quality
 Account Managers and Technical Support staff nationally, complementing the
organizational distribution of The Beer Store and BDL
SENSUS Communication Solutions Inc. www.sensusinc.com sales@sensusinc.com