1. Levels ofNarrative
2. Spatial Dimensions
3. Audience Involvement
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
A modell for social media
narratives in museum space
3.
1. Communication ofExhibitions
and Objects
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
4.
Communication of
Exhibitions andObjects
Pictures from the Archive, 2015
Museum of London, UK
www.facebook.com/museumoflondon
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
5.
Communication of
Exhibitions andObjects
Städel Digitale Sammlung, 2015
Städel Museum, Frankfurt, Germany
digitalesammlung.staedelmuseum.de
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
6.
Communication of
Exhibitions andObjects
Erwin Wurm Blog, 2014
Städel Museum, Frankfurt, Germany
http://bit.ly/1EJLsfw
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
7.
Communication of
Exhibitions andObjects
Hans Huckebein/The Tell Halaf Adventure, 2011
Pergamon Museum, Berlin, Germany
www.facebook.com/gerettetegoetter
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
8.
1. Communication ofExhibitions and
Objects
2. Talking about the Institution
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
9.
Talking about theInstitution Exhibition Sebastian Rug, 2013
Folkwang Museum, Essen, Germany
www.facebook.com/MuseumFolkwangEssen
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
10.
Talking about theInstitution blog, 2015
Stadtmuseum Stuttgart, Germany
www.stadtmuseum-stuttgart.de/blog
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
11.
1. Communication ofExhibitions and
Objects
2. Talking about the Institution
3. Subject Leadership
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
12.
Subject Leadership StillSearching, since 2012
Fotomuseum Winterthur, Switzerland
blog.fotomuseum.ch
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
13.
Subject Leadership TheBrain Scoop, since 2012
The Field Museum, Chicago, USA
http://www.fieldmuseum.org/science/blog/brain-
scoop
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
14.
1. Communication ofExhibitions and
Objects
2. Talking about the Institution
3. Subject Leadership
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
15.
1. Social andDigital Media as an
Additional Layer
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
16.
Social and DigitalMedia
as an Additional Layer
ArtClix, 2011
High Museum of Art, Atlanta, USA
http://bit.ly/1UjoTQs
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
17.
Social and DigitalMedia
as an Additional Layer
Skin and Bones, 2011
High Museum of Art, Atlanta, USA
http://s.si.edu/1N1QNl5
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
18.
Social and DigitalMedia
as an Additional Layer
The Secret Behing Paintings, 2011
Sukiennice National Museum, Krakow, Poland
http://bit.ly/1Fr2IkH
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
19.
1. Social andDigital Media as an
Additional Layer
2. Public Space as a Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
20.
Public Space asa Museum Operation Sawhfish, 2014
die Stimme, Heilbronn, Germany
http://bit.ly/1KxebXp
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
tags:
vermittlung
storytelling
transmedia
21.
Public Space asa Museum Streetmuseum, 2010
Museum of London, UK
http://bit.ly/1Qi6hjm
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
22.
Public Space asa Museum Streetmuseum, 2015
Museum of London, UK
http://bit.ly/1Qi6hjm
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
23.
Public Space asa Museum Alter Bahnhof, Video Walk, 2015
Janet Cardiff, George Bures Miller,
Documenta 13
https://www.youtube.com/watch?
v=sOkQE7m31Pw
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
24.
1. Social andDigital Media as an
Additional Layer
2. Public Space as a Museum
3. Transmedia Narrative
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
25.
Transmedia Narrative Project:Vivienne von Wattenwyl, 2012
Institution: Stadttheater Bern, Switzerland
Source: bit.ly/1VGQ1vs
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
26.
1. Social andDigital Media as an
Additional Layer
2. Public Space as a Museum
3. Transmedia Narrative
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
27.
1. Invitation toa Dialogue
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
28.
Invitation to aDialogue Fussball – Liebe. Glaube. Hoffnung., 2015
Historisches Museum Basel, Switzerland
www.hmb.ch/sonderausstellungen/Fussball.html
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
29.
Talking about theInstitution Ask A Curator, 2014
US National Archives
http://bit.ly/1ipRlnX
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
tags:
30.
1. Invitation toa Dialogue
2. Involvement with the exhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
31.
Involvement with theexhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Object Stories, 2009 – 2011
Portland Art Museum, USA
objectstories.org
32.
Involvement with theexhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Instameet, 2015
Hamburger Kunsthalle, Germany
bit.ly/1KSr3aF
33.
Involvement with theexhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
The Ask Team, 2015
Brooklyn Museum, USA
sources:
brooklynmuseum.org (left)
artmuseumteaching.com (right)
34.
1. Invitation toa Dialogue
2. Starting with an Object
3. Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
35.
Crowdsourcing the Museum
LucerneUniversity of
Applied Sciences and Arts
Axel Vogelsang
Das Archiv des analogen Alltags, since 2013
Westdeutscher Rundfunk – WDR, Germany
digit.wdr.de
36.
Crowdsourcing the Museum
LucerneUniversity of
Applied Sciences and Arts
Axel Vogelsang
Das deprimierende Wien, 2012
Wien Museum, Austria
www.facebook.com/WienMuseum
37.
Crowdsourcing the Museum
LucerneUniversity of
Applied Sciences and Arts
Axel Vogelsang
Thames Discovery Programme, since 2008
Museum of London Archeology, UK
www.thamesdiscovery.org
38.
1. Invitation toa Dialogue
2. Starting with an Object
3. Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
39.
Thanks a lot!
LucerneUniversity of
Applied Sciences and Arts
Axel Vogelsang
axel.vogelsang@hslu.ch
blog.hslu.ch/audienceplus
www.pinterest.com/avogelsang/cultural-heritage-20
Twitter: @axelvogelsang