Axel Vogelsang, Hochschule Luzern
Museums as a
Transmedia Narrative Space
1. Levels of Narrative
2. Spatial Dimensions
3. Audience Involvement
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
A modell for social media
narratives in museum space
1. Communication of Exhibitions
and Objects
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
Communication of
Exhibitions and Objects
Pictures from the Archive, 2015
Museum of London, UK
www.facebook.com/museumoflondon
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Communication of
Exhibitions and Objects
Städel Digitale Sammlung, 2015
Städel Museum, Frankfurt, Germany
digitalesammlung.staedelmuseum.de
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Communication of
Exhibitions and Objects
Erwin Wurm Blog, 2014
Städel Museum, Frankfurt, Germany
http://bit.ly/1EJLsfw
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Communication of
Exhibitions and Objects
Hans Huckebein/The Tell Halaf Adventure, 2011
Pergamon Museum, Berlin, Germany
www.facebook.com/gerettetegoetter
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
1. Communication of Exhibitions and
Objects
2. Talking about the Institution
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
Talking about the Institution Exhibition Sebastian Rug, 2013
Folkwang Museum, Essen, Germany
www.facebook.com/MuseumFolkwangEssen
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Talking about the Institution blog, 2015
Stadtmuseum Stuttgart, Germany
www.stadtmuseum-stuttgart.de/blog
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
1. Communication of Exhibitions and
Objects
2. Talking about the Institution
3. Subject Leadership
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
Subject Leadership Still Searching, since 2012
Fotomuseum Winterthur, Switzerland
blog.fotomuseum.ch
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Subject Leadership The Brain Scoop, since 2012
The Field Museum, Chicago, USA
http://www.fieldmuseum.org/science/blog/brain-
scoop
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
1. Communication of Exhibitions and
Objects
2. Talking about the Institution
3. Subject Leadership
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Levels of narrative
1. Social and Digital Media as an
Additional Layer
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
Social and Digital Media
as an Additional Layer
ArtClix, 2011
High Museum of Art, Atlanta, USA
http://bit.ly/1UjoTQs
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Social and Digital Media
as an Additional Layer
Skin and Bones, 2011
High Museum of Art, Atlanta, USA
http://s.si.edu/1N1QNl5
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Social and Digital Media
as an Additional Layer
The Secret Behing Paintings, 2011
Sukiennice National Museum, Krakow, Poland
http://bit.ly/1Fr2IkH
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
1. Social and Digital Media as an
Additional Layer
2. Public Space as a Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
Public Space as a Museum Operation Sawhfish, 2014
die Stimme, Heilbronn, Germany
http://bit.ly/1KxebXp
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
tags: 

vermittlung

storytelling

transmedia
Public Space as a Museum Streetmuseum, 2010
Museum of London, UK
http://bit.ly/1Qi6hjm
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Public Space as a Museum Streetmuseum, 2015
Museum of London, UK
http://bit.ly/1Qi6hjm
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Public Space as a Museum Alter Bahnhof, Video Walk, 2015
Janet Cardiff, George Bures Miller,
Documenta 13
https://www.youtube.com/watch?
v=sOkQE7m31Pw
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
1. Social and Digital Media as an
Additional Layer
2. Public Space as a Museum
3. Transmedia Narrative
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
Transmedia Narrative Project: Vivienne von Wattenwyl, 2012
Institution: Stadttheater Bern, Switzerland
Source: bit.ly/1VGQ1vs
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
1. Social and Digital Media as an
Additional Layer
2. Public Space as a Museum
3. Transmedia Narrative
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Extension of Museum Space
1. Invitation to a Dialogue
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
Invitation to a Dialogue Fussball – Liebe. Glaube. Hoffnung., 2015
Historisches Museum Basel, Switzerland
www.hmb.ch/sonderausstellungen/Fussball.html
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Talking about the Institution Ask A Curator, 2014
US National Archives
http://bit.ly/1ipRlnX
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
tags:
1. Invitation to a Dialogue
2. Involvement with the exhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
Involvement with the exhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Object Stories, 2009 – 2011
Portland Art Museum, USA
objectstories.org
Involvement with the exhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Instameet, 2015
Hamburger Kunsthalle, Germany
bit.ly/1KSr3aF
Involvement with the exhibits
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
The Ask Team, 2015
Brooklyn Museum, USA
sources:
brooklynmuseum.org (left)
artmuseumteaching.com (right)
1. Invitation to a Dialogue
2. Starting with an Object
3. Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Das Archiv des analogen Alltags, since 2013
Westdeutscher Rundfunk – WDR, Germany
digit.wdr.de
Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Das deprimierende Wien, 2012
Wien Museum, Austria
www.facebook.com/WienMuseum
Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Thames Discovery Programme, since 2008
Museum of London Archeology, UK
www.thamesdiscovery.org
1. Invitation to a Dialogue
2. Starting with an Object
3. Crowdsourcing the Museum
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
Working with the Audience
Thanks a lot!
Lucerne University of
Applied Sciences and Arts
Axel Vogelsang
axel.vogelsang@hslu.ch
blog.hslu.ch/audienceplus

www.pinterest.com/avogelsang/cultural-heritage-20
Twitter: @axelvogelsang

Museums as a Transmedia Narrative Space

  • 1.
    Axel Vogelsang, HochschuleLuzern Museums as a Transmedia Narrative Space
  • 2.
    1. Levels ofNarrative 2. Spatial Dimensions 3. Audience Involvement Lucerne University of Applied Sciences and Arts Axel Vogelsang A modell for social media narratives in museum space
  • 3.
    1. Communication ofExhibitions and Objects Lucerne University of Applied Sciences and Arts Axel Vogelsang Levels of narrative
  • 4.
    Communication of Exhibitions andObjects Pictures from the Archive, 2015 Museum of London, UK www.facebook.com/museumoflondon Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 5.
    Communication of Exhibitions andObjects Städel Digitale Sammlung, 2015 Städel Museum, Frankfurt, Germany digitalesammlung.staedelmuseum.de Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 6.
    Communication of Exhibitions andObjects Erwin Wurm Blog, 2014 Städel Museum, Frankfurt, Germany http://bit.ly/1EJLsfw Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 7.
    Communication of Exhibitions andObjects Hans Huckebein/The Tell Halaf Adventure, 2011 Pergamon Museum, Berlin, Germany www.facebook.com/gerettetegoetter Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 8.
    1. Communication ofExhibitions and Objects 2. Talking about the Institution Lucerne University of Applied Sciences and Arts Axel Vogelsang Levels of narrative
  • 9.
    Talking about theInstitution Exhibition Sebastian Rug, 2013 Folkwang Museum, Essen, Germany www.facebook.com/MuseumFolkwangEssen Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 10.
    Talking about theInstitution blog, 2015 Stadtmuseum Stuttgart, Germany www.stadtmuseum-stuttgart.de/blog Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 11.
    1. Communication ofExhibitions and Objects 2. Talking about the Institution 3. Subject Leadership Lucerne University of Applied Sciences and Arts Axel Vogelsang Levels of narrative
  • 12.
    Subject Leadership StillSearching, since 2012 Fotomuseum Winterthur, Switzerland blog.fotomuseum.ch Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 13.
    Subject Leadership TheBrain Scoop, since 2012 The Field Museum, Chicago, USA http://www.fieldmuseum.org/science/blog/brain- scoop Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 14.
    1. Communication ofExhibitions and Objects 2. Talking about the Institution 3. Subject Leadership Lucerne University of Applied Sciences and Arts Axel Vogelsang Levels of narrative
  • 15.
    1. Social andDigital Media as an Additional Layer Lucerne University of Applied Sciences and Arts Axel Vogelsang Extension of Museum Space
  • 16.
    Social and DigitalMedia as an Additional Layer ArtClix, 2011 High Museum of Art, Atlanta, USA http://bit.ly/1UjoTQs Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 17.
    Social and DigitalMedia as an Additional Layer Skin and Bones, 2011 High Museum of Art, Atlanta, USA http://s.si.edu/1N1QNl5 Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 18.
    Social and DigitalMedia as an Additional Layer The Secret Behing Paintings, 2011 Sukiennice National Museum, Krakow, Poland http://bit.ly/1Fr2IkH Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 19.
    1. Social andDigital Media as an Additional Layer 2. Public Space as a Museum Lucerne University of Applied Sciences and Arts Axel Vogelsang Extension of Museum Space
  • 20.
    Public Space asa Museum Operation Sawhfish, 2014 die Stimme, Heilbronn, Germany http://bit.ly/1KxebXp Lucerne University of Applied Sciences and Arts Axel Vogelsang tags: vermittlung storytelling transmedia
  • 21.
    Public Space asa Museum Streetmuseum, 2010 Museum of London, UK http://bit.ly/1Qi6hjm Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 22.
    Public Space asa Museum Streetmuseum, 2015 Museum of London, UK http://bit.ly/1Qi6hjm Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 23.
    Public Space asa Museum Alter Bahnhof, Video Walk, 2015 Janet Cardiff, George Bures Miller, Documenta 13 https://www.youtube.com/watch? v=sOkQE7m31Pw Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 24.
    1. Social andDigital Media as an Additional Layer 2. Public Space as a Museum 3. Transmedia Narrative Lucerne University of Applied Sciences and Arts Axel Vogelsang Extension of Museum Space
  • 25.
    Transmedia Narrative Project:Vivienne von Wattenwyl, 2012 Institution: Stadttheater Bern, Switzerland Source: bit.ly/1VGQ1vs Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 26.
    1. Social andDigital Media as an Additional Layer 2. Public Space as a Museum 3. Transmedia Narrative Lucerne University of Applied Sciences and Arts Axel Vogelsang Extension of Museum Space
  • 27.
    1. Invitation toa Dialogue Lucerne University of Applied Sciences and Arts Axel Vogelsang Working with the Audience
  • 28.
    Invitation to aDialogue Fussball – Liebe. Glaube. Hoffnung., 2015 Historisches Museum Basel, Switzerland www.hmb.ch/sonderausstellungen/Fussball.html Lucerne University of Applied Sciences and Arts Axel Vogelsang
  • 29.
    Talking about theInstitution Ask A Curator, 2014 US National Archives http://bit.ly/1ipRlnX Lucerne University of Applied Sciences and Arts Axel Vogelsang tags:
  • 30.
    1. Invitation toa Dialogue 2. Involvement with the exhibits Lucerne University of Applied Sciences and Arts Axel Vogelsang Working with the Audience
  • 31.
    Involvement with theexhibits Lucerne University of Applied Sciences and Arts Axel Vogelsang Object Stories, 2009 – 2011 Portland Art Museum, USA objectstories.org
  • 32.
    Involvement with theexhibits Lucerne University of Applied Sciences and Arts Axel Vogelsang Instameet, 2015 Hamburger Kunsthalle, Germany bit.ly/1KSr3aF
  • 33.
    Involvement with theexhibits Lucerne University of Applied Sciences and Arts Axel Vogelsang The Ask Team, 2015 Brooklyn Museum, USA sources: brooklynmuseum.org (left) artmuseumteaching.com (right)
  • 34.
    1. Invitation toa Dialogue 2. Starting with an Object 3. Crowdsourcing the Museum Lucerne University of Applied Sciences and Arts Axel Vogelsang Working with the Audience
  • 35.
    Crowdsourcing the Museum LucerneUniversity of Applied Sciences and Arts Axel Vogelsang Das Archiv des analogen Alltags, since 2013 Westdeutscher Rundfunk – WDR, Germany digit.wdr.de
  • 36.
    Crowdsourcing the Museum LucerneUniversity of Applied Sciences and Arts Axel Vogelsang Das deprimierende Wien, 2012 Wien Museum, Austria www.facebook.com/WienMuseum
  • 37.
    Crowdsourcing the Museum LucerneUniversity of Applied Sciences and Arts Axel Vogelsang Thames Discovery Programme, since 2008 Museum of London Archeology, UK www.thamesdiscovery.org
  • 38.
    1. Invitation toa Dialogue 2. Starting with an Object 3. Crowdsourcing the Museum Lucerne University of Applied Sciences and Arts Axel Vogelsang Working with the Audience
  • 39.
    Thanks a lot! LucerneUniversity of Applied Sciences and Arts Axel Vogelsang axel.vogelsang@hslu.ch blog.hslu.ch/audienceplus
 www.pinterest.com/avogelsang/cultural-heritage-20 Twitter: @axelvogelsang