Influencer Marketing
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Thirty nonprofits join SE2 for crash course on the hottest trend in communications: influencer marketing
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Influencer Marketing
- 1. Breakfast Break Influencer Marketing October 6, 2016
- 5. Story / about se2
- 7. About SE2 Our passion is to help organizations create meaningful change. SE2 harnesses a broad range of expertise to influence opinion, policy and behavior. We call it The Art of Public Persuasion®. #SE2Influence
- 10. Trust in traditional advertising (1%) Trust in social media posts by brands (2%) Most Credible /Trustworthy Source for Information eMarketer, 2015 Trust in posts from people you like or follow (43%) Trust in online reviews (38%) Trust in reviews by journalists (7%) Trust in product packaging (6%) Don’t know (4%) #SE2Influence
- 12. Influencers Normal people, who are often connected to key consumer groups, industry associations or community tribes Have an above-average impact in a given niche #SE2Influence
- 13. Influencer Marketing Using key leaders to deliver your message to key audiences Instead of marketing directly to consumers, the organization inspires / hires / pays influencers to get out the word out #SE2Influence
- 15. Growth in Influencer Marketing #SE2Influence
- 16. WhyWork with Influencers? Increase public awareness Drive interest and utilization Expand campaign reach Address a crisis Improve reputation Source compelling content #SE2Influence
- 17. Working with Influencers Marketing to influencers increase brand awareness within the influencer community Marketing through influencers increase brand awareness to target markets Marketing with influencers turning influencers into advocates #SE2Influence
- 18. Examples of Influencer Content
- 21. Today’s Panel Jess Harvat Tobacco Communications Specialist CDPHE Taylor Lobato Associate SE2 Sarah Kurz Vice President of Policy & Communications LiveWell Colorado Natalie P. Influencer ByNatalie.co #SE2Influence
- 22. #SE2Influenc e
Hinweis der Redaktion
- Welcome Thanks for being here Today talking about Influencer marketing – who has heard of? Who has done?
- Welcome Thanks for being here Today talking about Influencer marketing – who has heard of? Who has done?
- An integrated communications firm that collaborates with a distinguished list of public, private and nonprofit organizations with far-reaching impact.
- #1 Ad-blockaggedon = harder to reach!
- #2 – what this illustrates: Shift to online (105%+ in time spent online 2010-2015 Lots of social media Lots of fragmentation, multi-screen viewing Media fragmentation = harder to reach!
- Dark gray 4% - Trust Label Black 4% - Don’t know All others 88% – Some form of WOM
- Influencers: Don’t get blocked Appear across all forms of online media Trusted
- Jess Harvat – Client for pas several years, work with Jess and team on statewide comms campaign to reach/engage YAs on tobacco prevent and cessation Sarah Kurz – Client for LWC, currently working on statewide campaign to reach and educate CO’ans about issue of childhood obesity, SE2 alum Taylor – SE2 associate, currently supports day-to-day operations of influencer campaigns Natalie P – Influencer here in CO, currently runs a mini media empire, worked with us on the CDPHE campaign
- Welcome Thanks for being here Today talking about Influencer marketing – who has heard of? Who has done?