Destination management involves coordinating all elements of a tourism destination. VisitEngland used best practices like stakeholder collaboration and evidence-based planning to showcase Britain and increase visitor spending. Their GREAT Britain campaign had a £100 million budget and exceeded targets by generating over £8 billion in visitor spending and £52 million from partners. The NEST model analyzes how stakeholder networks can promote sustainable tourism development. It establishes a core group to oversee measures like an Experience Development Strategy, which Australia funded for regions to improve their tourism offerings.

1. :1009080706050403020100
Destination management
(international examples)
ort break
Budapest Business university
International Tourism Trends
Gocha Sharvashidze
Gocha.sharvashidze.1@iliauni.edu.ge

2. Destination management is the
coordinated management of all the
elements that make up a destination.
What is Destination Management?

3. The best practice of destination planning (visit England)
1 Agreeing to plan together
2 Gathering the evidence
3 Setting the direction
4 Identifying the action
5 Measuring progress and keeping
it going

4. Achievements (VisitEngland & VisitBritan)
A
B
C
I
O
2011-2015
Showcasing GREAT Britain
Total budget of campaign GREAT- £100 MILLION
aims, to:
• Build awareness of Britain’s attractiveness as a tourism
destination among those who have not yet visited Britain
• Encourage prior visitors to return
• Provide a series of opportunities and incentives
to visit Britain now
• Generate £2 billion in additional visitor spend
• Achieve £1 billion in advertising equivalent value
• Raise £53.5 million in partner contributions
PLANNED NUMBERS
ACTUAL NUMBERS
• At least £2.5 billion in additional visitor spend
• £8.9 billion in advertising equivalent value
• £52.5 million in partner funding

5. N E S T
Network Evolution for Sustainable Tourism
The aim of NEST.
NEST stands for “Network Evolution for Sustainable Tourism”.
The aim of the project has been to analyse the role that social
networks of tourism professionals, public authority officials and
other key stakeholders can play in promoting a sustainable
tourism development in local tourism destinations, and to
develop a management tool to facilitate this process.
INDUSTRY STAKEHOLDERS
NETWORK CYCLE
What is a NEST model ?

6. N E S T
Network Evolution for Sustainable Tourism
INDUSTRY STAKEHOLDERS
Accommodation, Catering, Entertainment,
Recreation, Transportation, Tour Operators, Tourist
Information Centres and Regional Development
Agencies
Retail Trade, Printing, Publishing, Financial Services,
Sanitation Services, Furnishings and Equipment Suppliers,
Security Services, Rental Car Manufacturers, Administration,
Ship Building, Aircraft Manufacturing, Resort Development,
Glass Products, Iron & Steel, Computers, Beverage Supply,
Laundry Services, Plastics, Oil & Gas Supplies, Chemicals,
Textiles, Metal Products, etc.
What is a NEST model ?
NETWORK CYCLE
INDUSTRY STAKEHOLDERS
TOURISMECONOMY
TOURISMINDUSTRY

7. N E S T
Network Evolution for Sustainable Tourism
INDUSTRY STAKEHOLDERS
What is a NEST model ?
NETWORK CYCLE

8. START-UP
Destination
geography
History of
destination
Stakeholder
analysis
Tourism facts
SWOT analysis
The first activity should be to establish a core network that will
work with tourism development and sustainability in the destination:

9. Sustainable development
measures:

10. The Destination Management
planning Working Group have
allocated Australian
Government matching funding
for two
projects to progress an
Experience Development
Strategy (EDS) in the
Flinders Ranges and for the
urban centers of Cairns and
Townsville.
Flinders Range
Cairns and
Townsville
The best example of experience development strategy

11. • Launched as a National
Landscape
• Experience
Development Strategy
• EXPERIENCE DELIVERY
The National Landscape Process
• Declare regional interest and
formation of local Steering
Committee
• Application Assessment by
National Landscapes
Reference Committee
• Destination Positioning in
partnership with Tourism
Australia

13. The best example of destination
website development

14. The best example of destination
website development

15. The best example of destination
website development

16. The best example of destination
website development

17. The best example of destination
website development

18. The best example of destination
website development

19. The best example of destination
website development

20. The best example of destination
website development