This basically outlines the Consumer Behavior. It basically focuses from External influences, Consumer decision making and post decision behavior. This infographic is prepared from the exact model in the book Consumer behavior by Leon G . Schiffman and Leslie Lazar Kanuk.
1. CONSUMER DECISION MAKING
model in an outline
STEP 1 : INPUT
Product
Place
Price
Distribution channel
1
2
3
5
4
SOCIO CULTURAL ENVIRONMENT
Family
Reference groups
Non commercial sources
Social class
Culture and Subculture
All of these are external influences
STEP 2: PROCESS
MARKETING EFFORTS OF THE FIRM
1.Motivation
2.Perception
3.Learning
4.Personality
5.Attitude
Psychologicalfield
EXPERIENCE
Need Recognition
Pre purchase search
Evaluation of alternatives
STEP 3 :OUTPUT
PURCHASE
1. TrialPurchase
2. RepeatPurchase
POST PURCHASE EVALUATION
All of these are consumer decision making
A simple model of consumer decision making