Nagendra Babu

models of consumer behaviour post purchase decisions stages of the decision process – high and low ef buying roles buying decision making process buying decision making process: buying roles attitude and life styles howard shett psychoanalytical family blackwell and minard models. webster and wind introduction different models of consumer behaviour – economi cultural factors values of perception society engel psychographics nicosia factors influencing consumer behaviour personality factors influencing consumer behavior sociological learning schiffman and kaunuk “consumer behavior”-prent meenu gupta “consumer behavior”-kalyani publ consumer and cultural influences culture features of social class cultural influences social implication social class marketing research – r.nargundkar consumer behav grewal consumer behaviour – hoyer mac innis green and hawkins business research methods – zi conditions relevant to high and low involvement st consumer behaviour and marketing strategy perception and marketing strategy. perceptual proc brand loyalty consumer imagery. perceptual organization and defense characteristics and types of learning interpretation just notice able difference - its application to c brand equity & leverage. perception - process nature and scope of consumer behaviour market