V Regional EACD Lisbon Debate over the topic "Corporate Social Responsibility. A multistakeholder’s approach to sustainability in times of turmoil" 10th may 2010, presentation by Luis Paulo, CTT

1. V REGIONAL LISBON DEBATE
10th may 2010
“Corporate Social Responsibility: a multistakeholders’
approach to Sustainability in times of turmoil”
SPONSOR: CTT

2. Members
 Founded 8th November 2006 in Brussels
by 80 in-house Communication Directors
 Presently 1.390 members / 26 portuguese and
growing
 38 nationalities
 A broad range of represented topics/industries

3.  65 Regional Debates / 5 Lisbon
 1.200 participants / 149
portuguese
 Best Case presentations
 Discussions
 Networking
Regional Debates

4. European Communication
Summit
 July, 1nd – 2nd 2010, Brussels
 The Square Brussels
 400 communication professionals from
all over Europe
 55 high-ranking speakers on 25
keynotes, best cases and panels

7. EVALUATION
V Regional EACD Lisbon Debate
“Corporate Social Responsibility: a multistakeholders’
approach to Sustainability in times of turmoil”

8. Promotion of Event
- 12th April
- Send of Press release
- Sending of invitation to Communication Contacts through my Linkedin
network (198 contacts)
- Post of Event in Facebook, Linkedin and The Star Tracker
- Post of Event information in Facebook (+700 contacts), Linkedin (+500
contacts), Plaxo (+350 contacts), Twitter, The Star Tracker (+1.700
contacts), RS 100 Fronteiras, Clube Ibérico
- 6-7th May
- Send of invitation to Media attendance: LUSA Press Agency, Business media
(Diário Económico, Jornal de Negócios, Exame, Vida Económica), Internet
(Diário Digital, Portugal Diário, Agência Financeira, VER), TV (RTP, SIC, TVI,
Economico TV), Radio (TSF), general newspapers (Sol, Expresso, Visão,
Sábado), Human Resources magazines (Humanet, RH Magazine),
Communication magazines (Meios & Publicidade, Briefing, Marketer): None
attended
- Management of interviews with Yannis Freris: Diário Económico, Jornal de
Negócios and Briefing: NONE showd interest
- Reminder Post on Social Media: Facebook, Linkedin, Plaxo, Twitter, The Star
Tracker, RS 100 Fronteiras, Clube Ibérico

9. Registrations / Attendance
- 42 Inhouse Communication Professionals registered
- 2 PR Agency Professionals registered
- Total: 44 registrations
- Attendance
- 19 communication professionals + 5 Speakers and attendees
(Luis Andrade, Lara Tropa, Luis Paulo, Yannis Freris, Rui
Martins)
- Total: 24 professionals
- After a short welcoming and information regarding EACD –
members, activities and initiatives -, preview of EACD Video
instead of powerpoint presentation

10. Program

11. 1. Overall impression
Very Poor 1
2
3
4
5
Very Relevant 6
Overall Impression

12. Relevance of Lisbon Debates
2. Relevance of Debates
Very Poor 1
2
3
4
5
Very Relevant 6

13. Rate Case Studies: Luis Paulo,
CTT
Case study Luis Paulo CTT
Very Poor 1
2
3
4
5
Very Relevant 6

14. Rate Case Studies: Lara Campos
Tropa, IBM Portugal
Case study Lara Campos IBM
Very Poor 1
2
3
4
5
Very Relevant 6

15. Rate Case Studies: Yannis Freris,
Gefyra
Case study Yannis Freris
Very Poor 1
2
3
4
5
Very Relevant 6

16. Opportunities for networking
4. Networking
Very Poor 1
2
3
4
5
Very Relevant 6

17. Overall organisation
5. Overall organisation
Very Poor 1
2
3
4
5
Very Relevant 6

18. Recommend Regional Debates to
colleagues
6 Recommend to colleagues
Yes
No

19. Qualitative feedback
- Additional feedback:
• Acess to photos and presentations
- Topics for future Debates:
• Communication performance indicators; Reputation
Management; Social media / Social networks and networking
(theme of the IV Debate); Internal Communications; Crisis
management; Storytelling; Stakeholders engagement;
Finantial impact of climate change
– Speakers to be invited
• Al Gore
– Other initiatives
• More CSR Workshops
– Attendance quite sufficent for networking vs Poor attendance
leading to delayed start and ending beyond schedule, therfore
little opportunity to networking

20. Thank you for your
attention!
For further information, please visit:
www.eacd-online.eu
Rui Martins
Corporate Communications and Public Affairs Director at Dianova
Portugal & Regional Coordinator for Portugal
rui.martins@dianova.pt