This is the short version (due to file size) of my recent speech at the Mobile Monday Berlin (12.3.2012). Missing are the pictures of the options a local shop owner has to do advertising. Please send me an email if you need the extended version.

1. Come into my store .... NOW!
Mobile Shopping to the Point-of-Sale
Florian Resatsch – Mobile Monday Berlin, 2012
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8. The user ad journey
TRACKING
& OPTIMIZATION
QUITE A CHALLENGE
sees
CLICK CPA
Banner
USER
CONTEXT
FACTORS
NOT e.g. PURCHASE
INTO
OPTIMIZATION
(OFFLINE)
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9. dealomio:
We show the best offers
around you!
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11. What is common today?
Make
Mobile
Ads
End-to- Work!
Today End +
CPA Targeting
&
Relevance
increase
CPM/CPC
13.03.2012

12. What’s next?
CPO deals are possible
Make
Mobile
Ads
End-to- Work!
Today End +
CPA Targeting
&
Relevance
increase
CPM/CPC
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13. Mobile Ads
have to be
local
and performance-based
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14. then they
have
Relevance
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15. Get the client close to your store!
Deal 1
Deal 2
Deal 3
Textmasterformate
durch Klicken
bearbeiten
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16. Every action of the user can be a performance measurement!
Advertiser Point of Sale
Servtag LocalAds™
Banner Offline
EAN/QR Code Click CPAs
etc.
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17. The user ad journey
TRACKING
& OPTIMIZATION
QUITE A CHALLENGE
sees
CLICK CPA
Banner
CPA /
CPO e.g. PURCHASE
Possible
OPTIMIZATION AFTER SALES
13.03.2012

18. Mobile Advertising becomes a channel for CPO campaigns.
Just tell us what
your customer is
worth…
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19. Kontakt
Dr. Florian Resatsch
Managing Director
Tel. +49 (0) 171 770 76 57
Fax +49 (0) 30 / 240 367 15
resatsch@servtag.com
Servtag GmbH
Rosenthaler Str. 2
10119 Berlin
Germany
www.dealomio.de
13.03.2012