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Vom Outlet bis zum Kunden –
RFID Einsatz am Point-of-Sale =
Mehrwert für Konsumenten und Value Chain




Köln, 20.02.2008

Presentation by
Florian Resatsch,
 Institute of Electronic Business e.V.
Peter Sonneck,
 TNS Infratest - Retail  Shopper Insights



                                             Mobile Prosumer Survey   Chart 1
Gliederung


 1. RFID-Einsatz am Point-of-Sale – Vom Outlet bis zum
    Kunden
 2. Der Kniff mit dem Kunden
 3. Der Mobile Prosumer als Anwendung
 4. Moderne Marktforschung für Ihre Zwecke




                               Mobile Prosumer Survey    Chart 2
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain
Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain

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Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain

  • 1. Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain Köln, 20.02.2008 Presentation by Florian Resatsch, Institute of Electronic Business e.V. Peter Sonneck, TNS Infratest - Retail Shopper Insights Mobile Prosumer Survey Chart 1
  • 2. Gliederung 1. RFID-Einsatz am Point-of-Sale – Vom Outlet bis zum Kunden 2. Der Kniff mit dem Kunden 3. Der Mobile Prosumer als Anwendung 4. Moderne Marktforschung für Ihre Zwecke Mobile Prosumer Survey Chart 2