How To Attract And Engage Talent In The Midst Of All The Noise

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How To Attract And Engage Talent In The Midst Of All The Noise - Fall 2015 Conference

Business

How to Attract and Engage Talent
in the Midst of all the Noise
Celinda Appleby
Oracle - Head of Global Recruitment Branding
@CelindaAppleby

• Oracle’s Recruitment Branding
• Recruiter by trade
• Mom of identical twin boys
• Obsessed w/ Netflix, Shoes, & Hip-hop
@CelindaAppleby

Lippincott
Leadership Buy-In
First
things
first…

Content should purposeful…
@CelindaAppleby

Relevant…
#MyOracleDesk#WellnessWednesday

Educate. Engage. Empower.
@CelindaAppleby

83% of people trust the recommendations of friends and family
Nielsen

88% of people trust online reviews
as much as personal recommendations
BrightLocal

Employee Generated Content
• Personal outreach
• Internal newsletters
• Social media outreach
• Internet research
• Tagboard
• Team meetings
• Company events
@CelindaAppleby

@Oracle
@CareersatOracle
@Oracle
@Life_at_Oracle
@CareersatOracle
@LifeatOracle
Holla!

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How To Attract And Engage Talent In The Midst Of All The Noise

1. How to Attract and Engage Talent in the Midst of all the Noise Celinda Appleby Oracle - Head of Global Recruitment Branding @CelindaAppleby

2. • Oracle’s Recruitment Branding • Recruiter by trade • Mom of identical twin boys • Obsessed w/ Netflix, Shoes, & Hip-hop @CelindaAppleby

3. @CelindaAppleby

4. Lippincott Leadership Buy-In First things first…

5. Relationships Matter @CelindaAppleby

6. @CelindaAppleby

7. Build a strategy

8. Identify your social recipe ComScore

9. @Life_at_Oracle

10. @CelindaAppleby

11. Keep it real

12. Content should purposeful… @CelindaAppleby

13. Relevant… #MyOracleDesk#WellnessWednesday

14. … and Engaging! #LifeatOracle

15.

16. Collaboration is key

17.

18. Brand advocates

19. Educate. Engage. Empower. @CelindaAppleby

20. 83% of people trust the recommendations of friends and family Nielsen

21. 88% of people trust online reviews as much as personal recommendations BrightLocal

22. Employee Generated Content • Personal outreach • Internal newsletters • Social media outreach • Internet research • Tagboard • Team meetings • Company events @CelindaAppleby

23.

24. Measure and Optimize @CelindaAppleby

25.

26. Key Takeaways @CelindaAppleby

27. 1 Build a brand taskforce

28. Turn marketing inward 2

29. 3 Measure and track success

30. 4 @CelindaAppleby

31. Thank You!

32. @Oracle @CareersatOracle @Oracle @Life_at_Oracle @CareersatOracle @LifeatOracle Holla!

Hinweis der Redaktion

http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Talent_Brand_LinkedIn.pdf
Tweet link: https://www.comscore.com/Insights/Blog/Which-Social-Networks-Have-the-Most-Engaged-Audience
The most credible advertising comes from the people we know. Tweet link: http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
Tweet link: http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803