Ukrainians are traditionally family-oriented, with multiple generations often living together to help raise children. While older generations had traditional gender roles, modern Ukrainian families now often work together. Ukrainians tend to express emotions freely in private but are less smiley in public, though they form warm relationships. When meeting for business, Ukrainians shake hands firmly with everyone, repeating names, and maintaining eye contact.

1. UKRAINE
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2. Family Life
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7
Ukrainians are traditionally
family oriented with parents
and grandparents living
together to help raise
the children.
In older generations, the wife
does the housework while the
husband is responsible for all
"technical jobs”.
Today, working together
is common.

3. Social Etiquette
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18
Ukrainians tend to express
their emotions freely,
whether they are positive
or negative.
In public, people do not smile
much, yet forming warm,
informal relationships is a main
feature of the Ukrainians.

4. Business Etiquette
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25
Shake hands firmly
with everyone when
you arrive and leave.
Also repeat your
name while shaking
hands.
Maintain eye
contact while
greeting.
Ukrainian businesspeople are generally less formal.
Academic and professional titles are used with the surname.

5. Trivia
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28
Ukraine occupies 8th
place in the world by the
number of tourists
visiting annually.
Ukraine is one of the largest
European countries.
Territorially it is larger than
France, Spain, Sweden,
and Poland.

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