Pragna Research Consultancy Services, Hyderabad did an Impact Assessment Study of Hyderabad Metro Rail Project for L&T Metro Rail. 4 Reports on the 4 different Stages with numerous errors and repetitions done using cut, copy and paste of content across reports were delivered to L & T Metro Rail. The junk contained in the Reports had to be processed to enable reuse and recycle of content for the Presentations. A staffer in L&T Metro Rail was given my telephone number for contact by a lady from Pragna for assistance in converting the Reports into Presentations. The staffer said that she couldn’t do it herself as she was busy with personal matters and had to seek help on personal request and compensate for it out of her salary. The staffer grossly underestimated the costs, labor and time involved in the work, for reasons best known to her, which was far beyond her ability to pay for it. She and the lady from Pragna insist that L&T Metro Rail and Pragna have nothing to do with this work and this was expected to be done on a personal capacity for a payment that is less than 1/10th of the cost involved to do it. The Report on Stage 3 was converted into a Presentation and sent to the staffer. Since either of the organizations involved in the creation of these Reports say they have nothing to do with it, the staffer has no ability to pay a realistic price for the conversion of Reports into Presentations and given the prevalent poverty (not necessarily in the material sense) of these organizations and staff working with them, I decide to leave this presentation with them as a donation. To discourage full or partial use of the contents without acknowledgement of source by these organizations and their staff, as well as to get a bit of personal mileage as return for this unpaid free effort (can we call it voluntary?) and provide some insights on what is perceived to be happening by people of Hyderabad on the Metro Rail Project, the Presentation on Stage 3 (Begumpet to Shilparamam) is available online for those who may be interested in it.

2. STAGE 3 COVERS THE
FOLLOWING POINTS:
BEGUMPET
AMEERPET
MADHURA NAGAR
YOUSUFGUDA
JUBLIEHILLS ROAD NO.5
JUBILEE HILLS CHECK POST
PEDDAMMA TEMPLE
MADHAPUR
DURGAMCHERUVU
HITECH CITY
SHILPARAMAM
RESEARCH STUDY –STAGE 3
OBJECTIVE:
Assess the impact of Metro Rail on the lives
of the people of Greater Hyderabad
Educate the people about the positive
impact and specific advantages of Metro Rail

3. CLASSIFICATION OF KEY FINDINGS
I. Socio-Economic & Demographic Profile of the Respondents
II. Mode of Transport used at present
III. Perception about Metro Rail Project
IV. Respondents’ Opinion on Opportunities from Metro Rail Project to
the people and the city
V. Impact on people and the environment during Construction Phase
VI. Overall Opinion on the Metro Rail Project
VII. Recommendations

4. SOCIO-ECONOMIC & DEMOGRAPHIC PROFILE
OF THE RESPONDENTS

5. 301
333
371
334
296 291
275
307 300
276
344
0
50
100
150
200
250
300
350
400
Count
Location
Total Respondents = 3428
Average No. of Respondents = 311.67
Stage 3 - Point-wise Distribution of Sample Size

6. 39 39 41 41 41
37
39 41 40 41 40
61 61 59 59 59
63
61 59 60 59 60
0
10
20
30
40
50
60
70
FEMALE
MALE
Stage 3 – Point-wise Gender Ratio
•The overall gender ratio for Stage 3 is 37 per cent females as against 63 per cent males.
•The lower share of female respondents is attributable to the presence of many corporate
units in the vicinity, where female population is comparatively low.

7. 11
63
22
3
1
0
10
20
30
40
50
60
70
0-20 20-30 30-45 45-60 60+
Percentage
Stage 3 – Age Distribution of Respondents
About 85% (2934 out of 3428) of the
total respondents in stage 3 were
between the age group of 20 years to 45
years. The maximum (63%) were in the
age group of 20-30 years.

8. Stage 3 – Occupation Mix (Gender-wise)
The overall occupational
distribution shows that a
significant number of
people from all four
categories were
included , although those
employed in the service
sector predominate.
Within the occupation
classification –
Service, Student and
Business the male
proportion of
respondents was
significantly higher.
However, under
Household, the female
proportion was
significantly higher
indicating that most of
the respondents were
housewives.

9. Stage 3 – Income-wise Distribution
during field investigations, one
major difficulty experienced was
that most of the respondents
showed reluctance to divulge
details related to their income.
Hence, it is possible that the
income reported is on the lower
side

10. Stage 3 – Income-wise Distribution (Occupation-wise)
Student included in this with projected
salaries of parents considered as income
Under Household, which largely
comprises of women, the income
represented is the total family income

11. MODE OF TRANSPORT USED AT PRESENT

12. Stage 3 – Average Distance Travelled To and Fro per Day
About 40% of the total
respondents travel distances of
over 20 km per day (to and fro).
Of these around 15% travel
distances ranging between 20-30
km per day and around 25%
travel distances over 30 km per
day.
About 28 % of the total
respondents travel distances
between 10 km to 20 km.
Over 32 % of total respondents
travel less than 10 km per day.

13. 50
301
426
164
141
50
343
507
61
14
25
160
289
25
10
48
405
389
17
3
0
100
200
300
400
500
600
CAR BUS BIKE AUTO OTHER
uptp 10
10-20km
20-30km
30+
Stage 3 - Distance-wise Mode of Transport
Respondents in Stage 3
region prefer motor-bikes /
two-wheelers and bus
transport for their long
distance travel vis-à-vis
auto-rickshaws / cars.
The major reasons for
these choices are
availability, cost of travel
and comfort.

14. Stage 3 – Average Distance Travelled (Occupation & Gender-wise)
A large share of male respondents travel a distance of more than
30 km daily (40% of males in Service and 39% of males in Business )
Most female
respondents
travel less than
20 km and
82%, 75%,74%
and 92% of
female
commuters in
Student , Service,
Business and
Household
segments
respectively
travel less than
20 Km.On an overall gender-wise basis, male respondents travel comparatively larger
distances than women and their purposes and timings for travel are different

15. Stage 3 – Preferred Mode of Transport (Occupation & Gender-wise)

16. Men
Within the student category, the
maximum numbers of respondents use
bus transport.
Within the service and business
segments, the maximum number of
respondents use two-wheelers/bikes.
Within the students’ category, bike is the
second largest used mode of transport.
Within the service and business
segments, bus is the second largest used
mode of transport
Women
Across various occupations, maximum
number of respondents use bus transport.
The use of two-wheelers/bikes has got the
second largest share excluding the student
category.
The third largest mode of transport used by
women in the business sector is auto-
rickshaws.
Cars are only used by women in the
service, business and household segments.
The maximum percentage of car users are in
the household segment
Transport Preferences (Occupation & Gender-wise)

17. Stage 3 - Mode of Transport
Over 47% of the total
respondents used bus
transport and nearly 35%
used bikes/two-wheelers.
Relatively smaller
percentages of
respondents used
autos, cars or walked

18. Stage 3 – Choice of Commute (Based on Income & Distance Travelled)
as income increases, choice of
commute options change from
mass transit modes to personal
transit modes

19. 192
1009
1106
154
90
0
200
400
600
800
1000
1200
AUTO BUS BIKE CAR PEDESTRIAN
SAFETY
COMFORTABILITY
AVAILABILITY
TIME SAVING
MONEY SAVING
Stage 3 – Reasons for Using a Specific Mode of Commute
Respondents favor buses for their overall comfort, availability and money saving;
whereas respondents use bikes for commuting mainly from the comfort point of view.
This shows that there is a demand in the public for a better commute option that is
comfortable and time saving.
Making the commuters understand this specific advantage of the metro will be very
important for the campaign

20. 120.5
97.5
74.9
109.7
51.5
182.5
76.5
61.3
35.9
12.6
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
200.0
CAR BIKE AUTO BUS PEDESTRIAN
Avg Time Spent
Avg. Money Spent
Stage 3 –Time & Money Spent for Commuting
The average time spent daily on commuting (to
and fro) by two wheelers was around 1.5
hours, bus 1.75 hours and for cars was nearly 2
hours.
The average time spent on commuting in auto-
rickshaws was low as compared with two
wheelers/bus/cars, as the distances travelled in
the former were shorter than the latter.
In terms of money spent, car owners spent the
largest sum as against respondents travelling by
bus who spent the least amount.
The second highest amount was spent by
respondents using bikes.
It is observed that between Begumpet and
Shilparamam, one of the busiest routes in the
city, even bike riders get stuck in traffic leading to
higher travel times.

21. 768
1708
742
68 32
0
200
400
600
800
1000
1200
1400
1600
1800
Rank 1 Issue Rank 2 Issue Rank 3 Issue Rank 4 Issue Rank 5 Issue
Volume of
Traffic
Pollution
Accidents
Cost of
Travel
Others
Traffic
Induced
Stress
Stage 3 – Major Issues Related to Commuting in the City
The Top 3 Issues of concern are Volume of Traffic, Pollution and Traffic Induced Stress

22. PERCEPTION ABOUT METRO RAIL PROJECT

23. 3340
9 6 70 3
0
500
1000
1500
2000
2500
3000
3500
4000
LESS MORE SAME CANT SAY NILL
96% of the total
respondents perceive
metro rail to consume
less travelling time
Perception on Time Taken to Travel by Metro Rail
this response was after the respondents were educated by the survey team on the
frequency/speed of metro rail (rail available after every 90 seconds; maximum speed
of 90 km per hour; and average speed of 30-35 km per hour)

24. 3165
(92%)
127
(4%) 30
74
(3%) 4
0
500
1000
1500
2000
2500
3000
3500
LESS MORE SAME CANT SAY NILL
Perception on Cost of Travel in Hyderabad Metro Rail
92 % of total respondents (3165 out of 3458) perceived that with the
advent of Metro Rail, their transportation costs will reduce.
For travelling longer distances there is no proper connectivity at
present; one has to change / hop at multiple points which results in
higher travelling cost / time.
With the advent of Metro Rail, the perception is that the connectivity
to longer distances will be direct and easier and travel cost will be less.

25. Perception of Respondents: Cost of Travel in Hyderabad Metro Rail
(Gender & Occupation-wise)
Across occupations over
90% of female respondents
feel that, on commissioning
of Metro Rail, their travel
cost will be less than their
present:
92% in female-Student
92% in female-Service,
91% in female-Household
91% in female-Business
Across occupations, over
90% of male respondents
feel that on commissioning
of the Metro Rail, their
travel cost shall be less than
their present:
94% in male-Students
94% in male-Service
92% in male-Business
94% in male-Household
The perception that cost of travel will be less than what it
is at present is a little higher among male respondents as
compared with female respondents

26. Awareness regarding Routes (Occupation & Age-wise)
Respondents aged between 20-30 years possessed comparatively higher knowledge
about the metro routes when compared with those between 30-45 years.
Among the respondents, Student (20 years and below) and Service (20-45 years) have
the highest level of knowledge regarding the metro routes.

27. Perception of Respondents: Whether Metro Rail is of
Advantage to Hyderabad
YES
99%
NO
1%
NIL
0%
An overwhelming 99 % of the total respondents perceive that
the advent of Metro Rail would be of Advantage to Hyderabad

28. 3072
2721
612
15 8 28
0
500
1000
1500
2000
2500
3000
3500
Perception of Respondents: Benefits of Metro Rail Project to the City
The maximum number of respondents feel that “Ease in Traffic” and “Reduction in Pollution Levels”
are the two key benefits that Metro Rail will bring to the City.
About 8 % of the total respondents (612 out of 3458) perceived that the number of accidents would
reduce significantly in the city, as they felt that the reduction in traffic on roads and increase in sky
walks will reduce congestion on roads and hence reduce accidents.

29. 14 22
120
427
65
2627
1528
0
500
1000
1500
2000
2500
3000
Traffic Pollution Safety Greater
Reach
Reduced
Stress
Time
Saving
Money
Saving
Perception of Respondents: Benefits of Metro Rail Project to Citizens
Most of the respondents perceived that the time
spent by them in travel would reduce considerably.
96 % of the total respondents perceived that the
commissioning of the Metro Rail will benefit them.

30. Perception of Respondents: Benefits of Metro Rail Project to Citizens
(Yes/No)
Over 98% of respondents
of either gender and
across age groups perceive
that the metro rail will
bring in benefits to them.

31. Awareness related to Facilities in Metro Rail (Yes/No)
82 % of the respondents have no knowledge regarding the facilities and
amenities that would be provided in the train and the stations/depots

32. Awareness related to Facilities in Metro Rail
(Based on Occupation, Gender and Age)
On an overall basis among both genders it can be
seen that maximum ignorance regarding Metro
Rail is observed in the 20-30 and 30-45 age groups.
Among the female respondents:
Respondents aged between 20-30 years
and 30-45 years showed maximum lack of
awareness.
In terms of occupation, women in Business
between 30 years and 45 years showed
maximum lack of awareness about facilities
in Metro Rail.
Among the male respondents:
Respondents under Student and Service
have the maximum ignorance levels.
Under occupation, men in Business in the
30-45 age group has shown the maximum
ignorance levels.
Of the 82% respondents who have
“No” knowledge regarding the facilities
and amenities that would be provided
in trains, stations and depots:

33. TV
10%
INTERNET
30%
NEWS
PAPER
41%
NO IDEA
19%
Source of Information
About 30% of the respondents said that they got information regarding
Metro Rail from the internet; 41% said they relied on newspapers for
information; 10% said that they got information from TV; while 19% had no
idea regarding any sources of information about the project

34. Opinion of Respondents: Use of Metro Rail
(Yes/No)
An overwhelming 91 % of the total respondents said they would want to use the metro
rail for commuting, while another 11 % where either skeptical or negative at his juncture.

35. Use of Metro Rail – Positive Response
(Based on Occupation, Gender and Age)
Of the 91% of the total respondents
willing to use the metro upon
completion:
Among female respondents, Student
below the age of 30 (99%) are more
interested. Women in Service in the
20-30 age group was more
enthusiastic (77%). Women in
Household in the age group of 20-45
are more interested in utilizing Metro
Rail.
Among male respondents, persons
belonging to Student and Service in
the 20-30 age group are more eager
to use Metro Rail, whereas in
Business, men in 30-45 age group are
more interested.

36. Use of Metro Rail – Negative Response
(based on Occupation, Gender and Age)
Of the 9 % of the total respondents who
said they would not use Metro Rail
upon commencement:
Among female respondents, all Service
and Business personnel showed interest
in Metro Rail and hence there were no
negative responses. Negative responses
were from Student below 30 years and
in Household 30-45 age group.
Among male respondents, Student and
Service between 20 years and 30 years
and those between 30-45 years in
Business suggested that they may not
use the Metro Rail.
Persons aged between 20 -45 years
among males and 30 -45 years among
females are major segments that need
to be targeted by media campaign along
with a separate campaign for students.

37. RESPONDENTS’ OPINION ON OPPORTUNITIES FROM
METRO RAIL PROJECT TO THE PEOPLE AND THE CITY

38. Business Opportunities
72 % of the respondents said that there would be a positive impact while
23% said that there may be a negative impact because of Metro Rail.
With regard to increase in reach of their business due to Metro Rail, 69%
of the respondents have said that there would be a positive impact and
25% said that there would be negative impact.
5 to 6 % of the respondents in both the cases were unclear about the
impact of the metro on their business at this stage.

39. Business Opportunities by Metro Rail: Business Improvement
People in the income range of Rs 2 lakhs to Rs 8 lakhs and the age group of
20 to 45 feel more negative about the impact than other segments.
Respondents in the 30-45 age group in the above Rs. 8 lakhs groups have
considerable negative feedback regarding business improvement
possibility due to Metro Rail.

40. Business Opportunities by Metro Rail: Business Enhanced Reach
People in the income range of Rs 2 lakhs to Rs 6 lakhs and the age group
of 20 to 60 feel more negative about the impact than other segments.
Respondents in the 30-45 age group in the above Rs 8 lakhs age groups
have considerable negative feedback regarding business improvement
possibility due to Metro Rail.
Respondents felt that the
presence of barricades
has made it hard for most
of the customers to walk
across the streets and
hence customers are
buying from shops that
are on their side of the
road itself.
Some were apprehensive
as to whether their
businesses or shops
would be asked to
relocate after some time.

41. Opportunities created for Service Sector by Metro Rail
82 % of the respondents said that there would be a positive impact while 13% said
that there may be a negative impact because of Metro Rail.
With regard to increase in reach of their business due to Metro Rail, 90% of the
respondents said that there would be a positive impact and 9% said that there would
be negative impact or that it was unclear at this stage. 3 to 4 % of the respondents in
both the cases were unclear about the impact of the metro on their jobs at this stage.
One of the major reasons for the negative impact was the influx of people from other
cities and increase in competition.

42. Opportunities(Service Sector): Better Job Opportunities
People in the income range of Rs
2 lakhs to Rs 4 lakhs and the age
group of 20 to 30 feel more
negative about the impact than
other segments.
Respondents in the 45-60 age
group in the Rs 2 to Rs 4 lakhs
salary segment have
considerable negative feedback
regarding business improvement
possibility due to Metro Rail.
Respondents felt that the
shortened time taken to travel
from Begumpet to areas such as
Hi-tech City, where job prospects
are higher, would be
advantageous to both
professionals and job seekers.

43. Opportunities (Service Sector): Job Demand
They felt that the availability of a
safe, fast and comfortable
alternative to their present modes
of transport would significantly
improve their work life balance.
It can be observed that
respondents from almost all age
groups in the service sector
believe in the potential of the
metro to create job opportunities
and demand for jobs.
Job seekers felt that the
construction of Metro Rail and its
associated projects would create
demand for job opportunities in
numerous fields and would help
them in getting employment in
their desired fields.
Working women expressed that, they hardly have enough time while balancing professional and
family responsibilities, and hence with reduced travel time by the metro, it may provide them time
for themselves and family.

44. Opportunities (Students Group): Daily Life
90 % of the respondents said that there would be a positive impact while 5 % said that
there may be a negative impact because of Metro Rail.
With regard to increase in reach of their education opportunities due to Metro Rail, 82%
of the respondents said that there would be a positive impact and 12% said that there
would be negative impact or that it was unclear at this stage. 3 to 4 % of the respondents
in both the cases were unclear about the impact of the metro on their education or daily
life at this stage. One of the major reasons for the positive impact was the increase in
comfort and opportunity to search for classes and jobs over a larger distance.

45. Opportunities (Students Group)
Daily Life & Greater Reach
Students in the above 20 age category are more skeptical about the advantages of Metro Rail. Since long
distance travelling college students fall in this category a student campaign targeting them may be
beneficial.
Students travel some of the largest distances in Hyderabad for going to college, tutorial
classes and for recreational activities and hence a faster commute would reduce their
travel fatigue and help them spend their time in a more productive manner.
They were also optimistic that the advent of the metro would create more job
opportunities for the qualified in the future. Tutorial classes far away shall be reachable;
female students, in particular, expressed the view that the advent of metro rail might help
in making their travel safer and make sure they reach faster to their destinations.

46. Opportunities (Household Sector)
97 % of the respondents said that there will be a positive impact while 2 %
said that there may be a negative impact because of Metro Rail. One of the
major reasons for the positive impact was the increase in comfort and safety.
With regard to advantages due to Metro Rail, 97% of the respondents said
that there would be a positive impact and 3% said that there would be
negative impact or that it is unclear at this stage.
About 1 % of the respondents in both the cases were unclear about the
impact of the metro on their daily life at this stage.

47. Opportunities (Household Sector)
Daily Life & Advantages
About 95% of the total respondents in the household category, mostly housewives and senior
citizens, responded that Metro Rail would significantly improve their daily lives. The major
advantages stated by housewives was that they could return quickly however far they
went, before their children reached home and that the journeys would be relatively stress free.
Around 94% of the respondents, particularly housewives, expressed the view that it would
improve the way they travel significantly. They feel the metro may be better, safer and
comfortable alternative to their current modes of transport.

48. IMPACT ON PEOPLE AND ENVIRONMENT
DURING THE CONSTRUCTION PHASE

49. 2389
281
12 0
267
746
38 07 0 59
259
35 50 51 0
0
500
1000
1500
2000
2500
3000
TRAFFIC
POLLUTION
ACCIDENTS
ROAD CROSSING
Stage 3 – Construction related Issues
Based on the opinion of the
respondents it was identified
that the biggest concerns cited
were related to accidents and
traffic issues.
The respondents expressed this
view as because of construction
works, barricades and traffic
congestion, the number of minor
accidents and issues have risen
considerably.
Traffic stress related issues and
pollution also rank as major
issues faced by the respondents.

50. Stage 3 – Point-wise Response on Loss of Property
A total of 84 respondents reported instances of loss of their own property or
of people they know. It can be observed from the data that there were
respondents from all the eleven points who had witnessed loss of property.

51. OVERALL OPINION ON THE METRO RAIL PROJECT

52. 81% 82%
52%
88%
18% 16%
48%
12%
1% 2% 0% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
STUDENT SERVICE HOUSEHOLD BUSINESS
YES
NO
NILL
Stage 3 – Temporary Hassles of Mobility
Since many of the respondents had expressed concerns regarding
the loss of business and traffic issues etc, the interviewers provided
information to the respondents to make them carefully analyze the
advantages and disadvantages of Metro Rail.
About 3/4th of the respondents were ready to face the temporary
discomfort during Metro Rail construction even though they had to
face losses in their mobility or business opportunities temporarily.

53. Stage 3 – Impact of Increase in Awareness
100% 99% 99%
88%
0% 0% 1%
12%
80%
82%
84%
86%
88%
90%
92%
94%
96%
98%
100%
102%
STUDENT SERVICE HOUSEHOLD BUSINESS
NILL
NO
YES
It can be clearly seen that there has been increase in respondents who believe that Metro Rail
would bring improvement to their personal and professional lives.
About 98% (except in the case of business sector) of the respondents expressed the view that
they were better informed about the metro rail on interaction with the interviewers.

54. Most female respondents from Household segment and
male respondents from Student and Service segments
said that they wish to know more about Metro Rail.
Interest levels on Metro Rail (Gender-wise)

55. While 75 % of respondents felt that campaign through television (TV) would be
their most preferred choice of media for spreading the message, 5 % felt that
campaign through Newspaper is preferable over other modes for spreading the
message. About 11% preferred the Internet.
Preferred Mode of Mass Media

56. Preferred Mode of Mass Media (TV): Gender & Age-wise
Classification of people who suggested TV as their preferred mode of mass media is as follows:
In males the majority belong to the Student and Service segments in the 20- 30 age group.
In females, 20-30 years and 30-45 years, are the major age groups, that prefer TV.

57. Preferred Mode of Mass Media (Newspaper): Gender & Age-wise
Males in Student, Service and Business and persons in the age group 20-45 years in
the Household segment prefer Newspapers among different modes of mass media.

58. The respondents stated that barricades, pillars and sky walks are going to congest the roads, particularly
small and narrow roads, in the future. They feel that construction works may cause more accidents.
Almost all of the auto drivers who were interviewed expressed the view that there business might reduce
considerably. Although the interviewers explained to them as to how Metro Rail might actually help their
business, most of them still are of the opinion that it might cut their business significantly.
Loss in road side business options was expressed by both customers and vendors unanimously. Some stated
that they might no longer be able to sell in some of the prime areas. Although they were happy about the
opportunities that may be created by Metro Rail, they were apprehensive as to how it would be
advantageous to them.
Some of the respondents expressed the opinion that they have already started experiencing increase in real
estate prices in the areas covered by Metro Rail. They stated that the increased prices of the properties is
pushing up the rents and making the business unviable in certain scenarios.
A few of the respondents expressed concerns that, there might be further shortage in electricity in the state
after the advent of the metro.
Most of the housewives and senior citizens expressed concerns about the speed and height at which the
metro would operate. They were tense about travelling at high speeds at such heights and believe it might
be dangerous to senior citizens.
The respondents were curious about the parking spots for the metro stations as it seems that they might
not be available in all the stations.
Apprehensions & Shortcomings
Some of the major apprehensions and shortcomings
expressed by the respondents are listed below :

59. RECOMMENDATIONS
An analysis of the modes of transport being used by respondents interviewed during this
study, revealed that motorcycles and two wheelers were the most popular among the
respondents and that they travelled long distances on them. A media campaign targeting the
commuters who use two wheelers would create more inflow of traffic to Metro Rail.
Student in 20-30 age group, Service in 20-30 and 30-45 age group, Business in 20-30 and
45-60 age group, Household in the 20-30 age group are the ones more interested in
utilizing Metro Rail facilities.
Student, Service in 30-45 age group, Business in 30-45 age group and Household in 20-
30 age group need specific media campaigns to address them.
Television (TV) and Newspapers stand out as the major modes of mass media
preferred by the respondents.
Comfort and availability have been pointed out by the commuters as the major reasons
while selecting a particular mode of transport. As the metro supersedes most of the
current modes of transport in these particular attributes, making this particular aspect
more visible in the campaign will be advantageous
To reduce the impact and risk from traffic induced stress, pollution and accidents that are
identified as major issues faced with the current modes of transport more commuters
would opt for Metro Rail.
Continued…..

60. Internet, Newspapers and Television TV are the major sources of information for most of
the respondents to get information regarding Metro Rail. A more elaborate media
campaign focusing on media tools would increase the visibility of the project significantly.
Although the website of L&T Metro Hyderabad contains most up to date information
regarding the project, the inability of majority population to utilize internet is hampering
its visibility.
In all segments i.e. Business, Service, Student and Household it was identified that
most of the respondents were only dwelling on the loss of opportunities and
discomfort caused by the construction process. Most of the respondents were not
able to visualize the specific advantages and long term impacts of the metro to their
lives until the discussions with the investigators.
Household respondents are predominantly viewing at Metro Rail as a very important
improvement to their lives. They feel that they can spend more time with family by
commuting in Metro Rail. They strongly felt that Metro Rail would provide for a safer
mode of transport than the current modes of transport. A very common point raised by
females from most of the categories was the need for separate female bogies if it could be
possible.
RECOMMENDATIONS…..Continued