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Android Survey

•
•
Vinay Mamidi
Vinay Mamidi

Marketing project on placing the AndroidG1 phone vs iPhone

TechnologieNews & Politik
1 von 26
ANDROID MOBILE DEVICE PLATFORM IDENTIFYING NEW FRONTIER APPLICATIONS & FEATURES Rajesh Menon Kapil Gogia Vishnukant Varma Vinay Mamidi Marketing Research 45-822 Mini 2, 2008
Survey Objective ,[object Object],[object Object],[object Object],[object Object]
Survey Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Questions
Survey Questions (Contd…)
Survey Questions (Contd…)
Survey Questions (Contd…)
Survey Questions (Contd…)
Survey Questions (Contd…)
Survey Questions (Contd…)
Survey Analysis – Quick Facts ,[object Object],[object Object],[object Object],[object Object]
Is technology making life interesting? Majority in all age groups agrees that technology is making life more interesting.
Do you miss the simple phone?
How valuable is your cell phone? Losing your cell phone will be a big personal loss?
Cell phone is a valuable accessory across age groups
Provider restriction – A big NO!
People love Location/Presence applications
New features (video calling, conferencing)
Google – How to position ? ,[object Object],[object Object],[object Object]
Popular applications that most respondents expect as default. ,[object Object],[object Object],[object Object],[object Object]
An Ideal cell phone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Negatives of iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to place an android based phone? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Place Cont’d.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google – How Nerdy ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google – How Nerdy ?

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