1. ADDING
SOCIAL MEDIA
TO YOUR • GO GREEN
EVENT
• SAVE MONEY
• INCREASE EFFICENCY
• ENHANCE EXPERIENCE
Lausanne, February 2012

2. AGENDA
WHO WE ARE
Company at a glance
Satisfied customers
POKEN ENVIRONMENT
User Experience
Touch it
Get it
Share it
VALUE PROPOSITION
Branding
Lead Generation
Networking Efficiency
Have Fun
HOW IT WORKS
Chose your devices
Before the event
During the event
After the event
Create opportunities
ADVANTAGES
Go green
Save money
Increase efficiency
Enhance experience
Advantages

3. WHO WE ARE - COMPANY AT A GLANCE
Poken is the leading provider of touch-
based solutions for events and location-
based marketing campaigns.
• Founded in 2007 – 32 employees
• Acknowledged market leader in NFC touch-based solutions
• Experienced senior team

4. WHO WE ARE - SATISFIED CUSTOMERS
Sales in over 50 countries through 22 official resellers, creating hundreds of satisfied customers.

5. AGENDA
WHO WE ARE
Company at a glance
Satisfied customers
POKEN ENVIRONMENT
User Experience
Touch it
Get it
Share it
VALUE PROPOSITION
Branding
Lead Generation
Networking Efficiency
Have Fun
HOW IT WORKS
Chose your devices
Before the event
During the event
After the event
Create opportunities
ADVANTAGES
Go green
Save money
Increase efficiency
Enhance experience
Advantages

6. POKEN ENVIRONMENT – USER EXPERIENCE
TOUCH IT GET IT SHARE IT
Digitally exchange contact Plug your Poken in the USB slot, Collect your contacts and digital
details with other people, create an account on the files on a timeline, download them
collect digital documents offline memberHUB and synchronise on Outlook , Salesforce, or another
(PDFs, presentations, brochures, your device to have access to format. Keep your profile updated
videos, demos, animations, all documents and contact with your social networks and share
links). details collected. your experience with others.
Poken Member HUB

7. POKEN ENVIRONMENT – TOUCH IT
Provide your visitors with a sparkling networking experience.
Deliver digital contents in a selective way, rising interest and creating awareness.
The touch experience is new, intuitive and fun!

8. POKEN ENVIRONMENT – GET IT
Create a branded post event experience: the log in and registration web page can
be white labelled. The access to this page can be done by any other website.
Visitors profiles can be created before the event and userID and Password can be
communicated by email. Visitors can also login with their Facebook account.

9. POKEN ENVIRONMENT – SHARE IT
Create a post event attraction on your customised Member Hub.
A large portfolio of tools is available for your visitors: integration with Facebook and
LinkedIn, game mechanics, videos, image gallery, RSS feed, and many others.
Digital content is sharable!

10. AGENDA
WHO WE ARE
Company at a glance
Satisfied customers
POKEN ENVIRONMENT
User Experience
Touch it
Get it
Share it
VALUE PROPOSITION
Branding
Lead Generation
Networking Efficiency
Have Fun
HOW IT WORKS
Chose your devices
Before the event
During the event
After the event
Create opportunities
ADVANTAGES
Go green
Save money
Increase efficiency
Enhance experience
Advantages

11. VALUE PROPOSITION – BRANDING
Associate your brand with innovation and
cutting edge technology.

12. VALUE PROPOSITION – LEAD GENERATION
Generate high quality leads based on
people’s real interests.

13. VALUE PROPOSITION – NETWORKING EFFICIENCY
Increase networking efficiency among
participants at your events.

14. VALUE PROPOSITION – HAVE FUN
Create an interactive and fun experience for
your guests. Make it even more challenging
using game mechanics.

15. AGENDA
WHO WE ARE
Company at a glance
Satisfied customers
POKEN ENVIRONMENT
User Experience
Touch it
Get it
Share it
VALUE PROPOSITION
Branding
Lead Generation
Networking Efficiency
Have Fun
HOW IT WORKS
Chose your devices
Before the event
During the event
After the event
Create opportunities
ADVANTAGES
Go green
Save money
Increase efficiency
Enhance experience
Advantages

16. HOW IT WORKS – CHOSE YOUR DEVICES
pokenSPARK standard
30+ designs: rockstar, panda, alien, geisha, etc. – neatly shipped in packs of 10.
pokenSPARK standard blank
Add custom printing or stickers of your brand. 8 colors available.
pokenSPARK billboard
Customized with square dome sticker.
pokenPULSE standard
Assembled 10-packs, black and white.
pokenPULSE customised
With brand-customized printing on the cap.
pokenTAGS
Stores up to 3000 contacts and it can be customized with your brand.

17. HOW IT WORKS – BEFORE THE EVENT
Option 1: BAR CODE SOLUTION
registration
Registration
in
Event DB
Guests are invited to register on a Synchronisation with Poken DB
website created for the event.
t n
en t io
Event Ev ditae
Accreditation creadg
Badge Ac B
bar r
ba e
code d
co
at the entrance
Receptionists ask for name, provide the On this operation, an email is sent to
accreditation badge, and with a bar code the guest with used ID, password and
scanner links a Poken to the guest profile. instructions. The Poken is now linked to
his profile and ready to use!

18. HOW IT WORKS – BEFORE THE EVENT
Option 2: VIP SERVICE SOLUTION
registration
Registration
in
Event DB
Guests are invited to register on a Synchronisation with Poken DB
website created for the event.
Patimo
Saverio en.com
at the entrance
o@pok
ID : saveri en
rd: pok
Passwo
Receptionists ask for name, find a pre-
If your guest is not registered
linked Poken and delivers it in a
yet, can be quickly registered
handsome box. The box brings name of
by a receptionist. UserID and
the guest, UserID, Password and basic
Password are sent by email.
instructions on how to use it.

19. HOW IT WORKS – BEFORE THE EVENT
Option 3: ON SITE SOLUTION
1. At the booth, participants are quickly registered by a hostess on a PC or an
Adroid Tablet, who links a Poken to their profile and provides a short explanation
on how to use it.
2. An email is sent to each participant with an user ID and a temporary Password,
which can be changed on the first access to the Poken Social Network.

20. HOW IT WORKS – AT THE EVENT
ENHANCED NETWORKING
Attendees can exchange contact
details by simply touching Pokens.
NO MORE
BUSINESS CARDS
COST SAVING DISTRIBUTION OF INFORMATION
Attendees can collect digital files
offline (presentations, brochures,
videos etc) from pokenTAGS,
which gathers their information,
generating high quality leads.
NO MORE
WASTE OF PAPER

21. HOW IT WORKS – AFTER THE EVENT
Participants save their contacts and
objects in their computer just by:
- plugging their Poken into an USB slot
- login in the website of the event organiser
- synchronising their poken with the member hub
OBJECT
Press release
Product description
Product presentation
Videos / multimedia
Rendering 3D
Speakers and
PEOPLE
organisers
Contacts (downloadable on profiles can be
Outlook, Salesforce or others)
preloaded on
Social networks (more than the timeline
50) before the
Picture event.
Other information

22. HOW IT WORKS – CREATE OPPORTUNITIES
Register behaviour and preferences, keep in touch with contacts, make push
propositions to enhance returning possibilities.

23. AGENDA
WHO WE ARE
Company at a glance
Satisfied customers
POKEN ENVIRONMENT
User Experience
Touch it
Get it
Share it
VALUE PROPOSITION
Branding
Lead Generation
Networking Efficiency
Have Fun
HOW IT WORKS
Chose your devices
Before the event
During the event
After the event
Create opportunities
ADVANTAGES
Go green
Save money
Increase efficiency
Enhance experience
Advantages

24. ADVANTAGES – GO GREEN
• Go paperless, reduce carbon footprint
• Create a positive image impact
• Stimulate smart consumption

25. ADVANTAGES – SAVE MONEY
• Eliminate printing costs
• Avoid expensive bar code scanners at your stand
• Optimise your event logistics
• No more waste management
• No need of other giveaways

26. ADVANTAGES – INCREASE EFFICIENCY
• Power your branding activities
• Increase opportunities: no time to speak? Enough time to touch
• Distribute sharable and portable contents
• Collect extremely qualified leads
• No more post event paper work
• Upload or modify documents last minute
• Don’t miss changes in your contacts profiles

27. ADVANTAGES – ENHANCE EXPERIENCE
• Enhance and multiply networking: Poken is an ice breaker!
• Provide a “fun” experience
• Change your brochure with rich multimedia content
• Don’t let your guest hold heavy loads of documents
• Easy to set up, scalable, customisable and measurable

28. ADVANTAGES – SUMMARISING
ORGANISER VISITORS
• Go paperless
GO GREEN • Create a positive image impact
• Stimulate smart consumption
• No printing costs
• No bar code scanners
• Optimise logistics • Get a valuable social
SAVE MONEY • No waste management networking tool as a gift
• No other giveaway
• Branding
• Collect qualified leads
INCREASE • Increase opportunities • Share portable documents
• No post event paper work
EFFICIENCY • Upload/modify last minute docs • Get last updates available
• Get updates on contacts
• Provide rich multimedia • Ice breaker
ENHANCE • Easy to set up and to use • No more “heavy” shows
EXPERIENCE • Measurable • Enhance / multiply networking
• Customisable • Have fun

29. TOGETHER
WE CAN DO MORE!
Poken Inc. Poken S.A.
955 Alma St, Suite A Rue du Pont 22
Palo Alto CH-1003 Lausanne
94301, USA Switzerland
Phone: (650) 427-0596 Phone: +41 21 560 40 05
Email: info@poken.com Email: info@poken.com
poken.com