1. What is a Good Business Model?
“A good business model begins
with an insight into human motivations
and ends in a rich stream of profits “
By Joan Magretta
* From why business models matter (2002)

2. Concept of business model story

3. Beginning of Bible , Catholic
만일 속죄 금을 부과하면 무릇 그 명령한 것
을 생명의 대가로 낼 것이요
[출애굽기 2장 30절]
교회에서는 "모든 신자는 일년에 적어도 한
번은 고해성사를 받고 영성체 하여야 한다
"(교회법 제989조)는 교회법에 따라 꼭 고
해성사를 받도록 강력하게 권고하고 있다.
[카톨릭 신문]

4. Indulgence ? or Confession?
• 면죄부(indulgence) – 종교적 관점
카톨릭 교회가 신자에게 죄를 사하는 대상
으로 기부를 받고 교황의 이름으로 발행한
증명서
• 보석(release on bail) – 사회적 관점
보증금을 납부하고 도망하거나 기타 일정
한 사유가 있을 때에는 이것을 몰수하는 제
재조건으로 법원이 구속된 피고인을 석방
시키는 제도 (형사소송법 94~ 105조)

5. Online Redemption Dot Net
• 속죄(redemption) – 종교적 관점
어떤 사람이 지은 죄에 대하여 그 대가를 치
르고 속량 받는 일
• 개인회생제도 – 사회적 관점
재정적 어려움으로 인해 파탄에 직면한 개
인 채무자의 채무를 법원이 강제로 재조정
해 파산을 구제하는 제도

6. Scenario of OnlineRedemption.net
Online Redemption . Net
Text 입력
Text 분석
SMS/메일발송 Bad point
변환/축적
Bad Point Show
No
봉사신청 속죄?
Yes
봉사?
기부되었습니다
기부?

7. Similar website 1
(http://MySecret.TV)

8. Similar website 2
(http://absolution-online.com)

9. Similar website 3
(http://ivescrewedup.com)

10. Similar website 4
(http://dailyconfession.com)

11. Similar website 5
(http://www.confession.co.kr)

12. Definition of Business Model
• By Timmers*
• An architecture
- Product, Service, Information Flows
• Description
- Various business actors & their roles
- Potential benefits (for VBA*)
- Sources of Revenues
*VBA is Various Business Actors
*From Business Models For Electronic Markets

13. View of Timmers’s definition.
• An architecture of
Product Service Information Flow
Redemption Certification Redemption Confession Data
Social Service Bad point convert Context Analysis
• Description
Various Business Actor Potential Benefit Source of Revenue
-종교단체와 자원봉사단체 -개인봉사확대 -자원봉사DB확보
-속죄 메일 서비스 -개인기부금조성 -기부금축적이자
-자원봉사 등록 및 연결

14. Timmers’s Classification
* Classification of internet business models

15. Definition of Business Model
• By Amit & Zott
• Business Models as a Unit of Analysis
- Content
- Structure
- Governance of Transactions
• Designed so as to create value
• The exploitation of Business Opportunities
*From Value Creation In E-Business

16. Source of Value Creation
* the four sources of value creation in e-business
that emerged from the data analysis

17. View of Amit & Zott’s Definition
• New links between participants
Novelty • Relies on personal security and
site trust
Valu
Efficiency Lock-in
e
• The speed and facility • Manifested as switching costs
• Approach convenient and easy • Opportunities for Customization
• Cheap interconnectivity of virtual and Personalization
community • their individual needs a variety
Complementarities
• Combination of on-line and
off-line social service transaction
• Alliance capabilities of partners

18. Recently Business Model Definition
• By Ostenwalder, Pigneur, and Tucci
• A business model is a conceptual tool
- That contains a set of elements and their relationships
- Allows expressing the business logic of a specific firm
• It is a description of the value
- A company offers to one or several segments of customers
- of the architecture of the firm
- its network of partners for creating , marketing and delivering
this value and relationship capital
- to generate profitable and sustainable revenue streams
*From Clarifying Business Models : Origins, Present, and Future of the Concept

19. Origins, Present, and Future I
• Nine Business Model Building Blocks
• The components proposed by the different authors

20. Domains Addressed in Business
Models (part 1)
*From Clarifying Business Models : Origins, Present, and Future of the Concept

21. Domains Addressed in Business
Models (part 2)
*From Clarifying Business Models : Origins, Present, and Future of the Concept

22. References
•PAPERS
Thomas W. Malone, Peter Weill, Richard K. Lai, Victoria T. D’Urso ,
George Herman, Thomas G. Apel and Stephanie L. Woerner (2006)
“DO SOME BUSINESS MODELS PERFORM BETTER THAN OTHERS?”
Alexander Osterwalder, Yves Pigneur, Christopher L. Tucci (2005)
“CLARIFYNG BUSINESS MODELS: ORIGINS, PRESENT, AND FUTURE OF THE
CONCEPT”
Joan Magretta (2002) , “WHY BUSINESS MODELS MATTER”
Rapael Amit, Chrstoph Zott (2001), “VALUE CREATION IN E-BUSINESS”
Paul Timmers(1998), “BUSINESS MODELS FOR ELECTRONIC MARKETS”
•WEBSITE
http://MySecret.TV
http://absolution-online.com
http://ivescrewedup.com
http://dailyconfession.com
http://www.confession.co.kr