Engagement launching campaign for SHARP in Czech Repbulic

1. welcome to the central europe

2. You have a problem

3. TO TA L LY
O W E D
O V ER CR
M AR K ET

4. The situation is difficult
★ Market’s overcrowded
★ There are big brands
★ SHARP is rather unrecognized

5. The big brands

6. The premium brands

7. The market separation
price
features
?

8. Intention of the launch campaign
★ To make people aware of the brand
★ To create an interest desire for the brand
★ To make people intend the future purchase

9. TVC
flat image
japanese
technology Leoš’s
choice