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Open Design ! 
in a changing design practice!
Open design is a practice that borrows its 
way of working from open source software 
and brings these principles to the discipline 
of design.!
open!
work! 
(noun)!
design! 
(noun)!
4 freedoms! 
use! 
study! 
share! 
fork!
open definition! 
mandatory conditions! 
• use! 
• redistribution! 
• modification! 
• separation! 
• compilation! 
• non-discrimination! 
• propagation! 
• application to any purpose! 
• no charge!
opendefinition.org!
use!
redistribution!
modification!
separation!
compilation!
non-discrimination!
propagation!
application 
to any purpose!
no charge!
open definition! 
mandatory conditions! 
• use! 
• redistribution! 
• modification! 
• separation! 
• compilation! 
• non-discrimination! 
• propagation! 
• application to any purpose! 
• no charge!
open definition! 
acceptable conditions! 
• attribution! 
• integrity! 
• share-alike! 
• notice! 
• source! 
• technical restriction prohibition! 
• non-aggression!
66 75 63 6b! 
20 63 6f 70 ! 
79 72 69 67 ! 
68 74 20 21! 
☂! 
✠! 
©! ¶! 
cc!+ waiver!
design! 
(verb)!
work! 
(verb)!
/* add here img from 
Menichinelli or similar 
on SW contributors */! 
© 2010, Michael Ogawa, cc-by-nc!
Sanders & Stappers, 2008, p. 6! 
© 2011, cc-by-nc-sa 
Philip Luschen 
Thomas Lommée!
Pekkola, Hirscher, 
Fuad_Luke, 2013! 
Chabot, 2013, p. 21! 
analyse a community around an Open project, including its discussion Examination 
As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. 
In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. 
Course Structure 
1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 
4. Practice: designing a business model 
5. Social Media for design: services, formats, strategies 
6. Analysing the community: Social Network Analysis 
7. Gephi and other social network analysis software 
8. Facebook and e-mail analysis with Gephi 
9. Introduction to Python for network analysis 
MAS Interaction 
Design 
2013-2014 
SUPSI, Lugano 
Scwitzerland!
Pekkola, Hirscher, 
Fuad_Luke, 2013! 
Chabot, 2013, p. 21! 
analyse a community around an Open project, including its discussion Examination 
As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. 
In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. 
Course Structure 
1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 
4. Practice: designing a business model 
5. Social Media for design: services, formats, strategies 
6. Analysing the community: Social Network Analysis 
7. Gephi and other social network analysis software 
8. Facebook and e-mail analysis with Gephi 
9. Introduction to Python for network analysis 
MAS Interaction 
Design 
2013-2014 
SUPSI, Lugano 
Scwitzerland!
Pekkola, Hirscher, 
Fuad_Luke, 2013! 
Chabot, 2013, p. 21! 
analyse a community around an Open project, including its discussion Examination 
As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. 
In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. 
Course Structure 
1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 
4. Practice: designing a business model 
5. Social Media for design: services, formats, strategies 
6. Analysing the community: Social Network Analysis 
7. Gephi and other social network analysis software 
8. Facebook and e-mail analysis with Gephi 
9. Introduction to Python for network analysis 
MAS Interaction 
Design 
2013-2014 
SUPSI, Lugano 
Scwitzerland!
Pekkola, Hirscher, 
Fuad_Luke, 2013! 
Chabot, 2013, p. 21! 
analyse a community around an Open project, including its discussion Examination 
As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. 
In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. 
Course Structure 
1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 
4. Practice: designing a business model 
5. Social Media for design: services, formats, strategies 
6. Analysing the community: Social Network Analysis 
7. Gephi and other social network analysis software 
8. Facebook and e-mail analysis with Gephi 
9. Introduction to Python for network analysis 
MAS Interaction 
Design 
2013-2014 
SUPSI, Lugano 
Scwitzerland!
Tomas Margoni at OKFest Helsinki, 2012! Cecilia Palmer at FAD Barcelona, 2013!
© 2009 
Goof van Beek 
cc-by-nc-sa! 
© 2011 
Droog 
EventArchitectuur! 
© 2010 
Cea 
cc-by 2.0 ! 
© 2013 
Masssimo Menichinelli 
cc-by!
open 
access! 
open! 
contribution! 
closed!
C! 
U! 
D!U!D!C! 
CUD! 
DUC! 
UDC! 
The Old View" Co-­Creation" Open Design"
business model!
CWT1dbX]Tbb^ST[2P]ePb ]) 
What are the most important costs inherent in our business model? 
Which Key Resources are most expensive? 
Which Key Activities are most expensive? 
2dbc^TaAT[PcX^]bWX_b 2dbc^TaBTVT]cb 
2WP]]T[b 
Through which Channels do our Customer Segments 
want to be reached? 
How are we reaching them now? 
How are our Channels integrated? 
Which ones work best? 
Which ones are most cost-efficient? 
How are we integrating them with customer routines? 
RWP]]T[_WPbTb) 
 0fPaT]Tbb 
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?daRWPbT 
 7^fS^fTP[[^fRdbc^Tabc^_daRWPbTb_TRX
R_a^SdRcbP]SbTaeXRTb. 
#3T[XeTah 
 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^Tab. 
$0UcTabP[Tb 
 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^Tabd__^ac. 
ATeT]dTBcaTPb 
For what value are our customers really willing to pay? 
For what do they currently pay? 
How are they currently paying? 
How would they prefer to pay? 
How much does each Revenue Stream contribute to overall revenues? 
PbbPaZTc 
=XRWTPaZTc 
BTVT]cTS 
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TS 
d[cXbXSTS?[PcU^a 
TgP_[Tb 
?Tab^]P[PbbXbcP]RT 
3TSXRPcTS?Tab^]P[0bbXbcP]RT 
BT[UBTaeXRT 
0dc^PcTSBTaeXRTb 
2^d]XcXTb 
2^RaTPcX^] 
For whom are we creating value? 
Who are our most important customers? 
What type of relationship does each of our Customer 
Segments expect us to establish and maintain with them? 
Which ones have we established? 
How are they integrated with the rest of our business model? 
How costly are they? 
:Th?Pac]Tab :Th0RcXeXcXTb EP[dT?a^_^bXcX^]b 
:ThATb^daRTb 
2^bcBcadRcdaT 
What value do we deliver to the customer? 
Which one of our customer’s problems are we helping to solve? 
What bundles of products and services are we offering to each Customer Segment? 
Which customer needs are we satisfying? 
What Key Activities do our Value Propositions require? 
Our Distribution Channels? 
Customer Relationships? 
Revenue streams? 
Who are our Key Partners? 
Who are our key suppliers? 
Which Key Resources are we acquiring from partners? 
Which Key Activities do partners perform? 
What Key Resources do our Value Propositions require? 
Our Distribution Channels? Customer Relationships? 
Revenue Streams? 
RWPaPRcTaXbcXRb 
=Tf]Tbb 
?TaU^aP]RT 
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Xbh^daQdbX]Tbb^aT) 
2^bc3aXeT][TP]TbcR^bcbcadRcdaT[^f_aXRTeP[dT_a^_^bXcX^]PgXdPdc^PcX^]TgcT]bXeT^dcb^daRX]V 
EP[dT3aXeT] U^RdbTS^]eP[dTRaTPcX^]_aTXdeP[dT_a^_^bXcX^] 
bP_[TRWPaPRcTaXbcXRb) 
5XgTS2^bcbbP[PaXTbaT]cbdcX[XcXTb 
EPaXPQ[TR^bcb 
4R^]^XTb^UbRP[T 
4R^]^XTb^UbR^_T 
fffQdbX]Tbb^ST[VT]TaPcX^]R^ 
8cTaPcX^]) 
3TbXV]TSU^a) 3TbXV]TSQh) 
Day Month Year 
No. 
ch_Tb) 
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DbPVTUTT 
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0SeTacXbX]V 

gTS_aXRX]V 
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?a^SdRcUTPcdaTST_T]ST]c 
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Sh]PXR_aXRX]V 
=TV^cXPcX^]QPaVPX]X]V 
HXT[SP]PVTT]c 
ATP[cXTPaZTc 
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. 
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ 
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
OD-26750-Standing-Desk-1.0.0.zip! 
License.txt 
# 
Crea/ve 
Commons 
-­‐ 
A5ribu/on 
You 
can 
use 
and 
adapt 
the 
design 
for 
any 
purpose, 
even 
commercially, 
as 
long 
as 
you 
credit 
the 
designer. 
For 
full 
details, 
visit 
h5ps:// 
crea/vecommons.org/licenses/by/ 
4.0/
opendesk.cc!
“open designer”!
facilitator!
developer! 
of production tools and methods! 
!
common infrastructure! 
to make design 
accessible to everyone! 
!
business model!
opendesk.cc!
designer! 
manufacturing! 
distribution! 
design! 
noun | verb!
applica/ons 
e.g 
automo/ve, 
furniture, 
interior 
architecture. 
producers 
of 
material 
Material 
(Patent)! 
manufacturers 
Real world example! 
“Onion model” of openness in material design! 
shared 
pool 
of 
knowledge 
closed 
(patent)
open 
access! 
open! 
contribution! 
closed!
contact details! 
Peter Troxler 
p.troxler@hr.nl 
@trox!
Promotion !http://imagination.lancs.ac.uk/activities/CoDesign_FaceMooc!

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Open Design Principles and Practices

  • 1. Open Design ! in a changing design practice!
  • 2. Open design is a practice that borrows its way of working from open source software and brings these principles to the discipline of design.!
  • 6. 4 freedoms! use! study! share! fork!
  • 7. open definition! mandatory conditions! • use! • redistribution! • modification! • separation! • compilation! • non-discrimination! • propagation! • application to any purpose! • no charge!
  • 16. application to any purpose!
  • 18. open definition! mandatory conditions! • use! • redistribution! • modification! • separation! • compilation! • non-discrimination! • propagation! • application to any purpose! • no charge!
  • 19. open definition! acceptable conditions! • attribution! • integrity! • share-alike! • notice! • source! • technical restriction prohibition! • non-aggression!
  • 20. 66 75 63 6b! 20 63 6f 70 ! 79 72 69 67 ! 68 74 20 21! ☂! ✠! ©! ¶! cc!+ waiver!
  • 23. /* add here img from Menichinelli or similar on SW contributors */! © 2010, Michael Ogawa, cc-by-nc!
  • 24. Sanders & Stappers, 2008, p. 6! © 2011, cc-by-nc-sa Philip Luschen Thomas Lommée!
  • 25. Pekkola, Hirscher, Fuad_Luke, 2013! Chabot, 2013, p. 21! analyse a community around an Open project, including its discussion Examination As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. Course Structure 1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 4. Practice: designing a business model 5. Social Media for design: services, formats, strategies 6. Analysing the community: Social Network Analysis 7. Gephi and other social network analysis software 8. Facebook and e-mail analysis with Gephi 9. Introduction to Python for network analysis MAS Interaction Design 2013-2014 SUPSI, Lugano Scwitzerland!
  • 26. Pekkola, Hirscher, Fuad_Luke, 2013! Chabot, 2013, p. 21! analyse a community around an Open project, including its discussion Examination As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. Course Structure 1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 4. Practice: designing a business model 5. Social Media for design: services, formats, strategies 6. Analysing the community: Social Network Analysis 7. Gephi and other social network analysis software 8. Facebook and e-mail analysis with Gephi 9. Introduction to Python for network analysis MAS Interaction Design 2013-2014 SUPSI, Lugano Scwitzerland!
  • 27. Pekkola, Hirscher, Fuad_Luke, 2013! Chabot, 2013, p. 21! analyse a community around an Open project, including its discussion Examination As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. Course Structure 1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 4. Practice: designing a business model 5. Social Media for design: services, formats, strategies 6. Analysing the community: Social Network Analysis 7. Gephi and other social network analysis software 8. Facebook and e-mail analysis with Gephi 9. Introduction to Python for network analysis MAS Interaction Design 2013-2014 SUPSI, Lugano Scwitzerland!
  • 28. Pekkola, Hirscher, Fuad_Luke, 2013! Chabot, 2013, p. 21! analyse a community around an Open project, including its discussion Examination As outcome of the course students are expected to understand and able to apply it’s basic concepts in their practical work. In order to be admitted to the examination, students must and communication materials according to the documentation for documentation booklet) within the appropriate deadline. Course Structure 1. Business models for Open projects: Open Source Software, 2. Business models for Open projects: DIY Crafts, Digital Fabrication 3. Practice: designing a business model 4. Practice: designing a business model 5. Social Media for design: services, formats, strategies 6. Analysing the community: Social Network Analysis 7. Gephi and other social network analysis software 8. Facebook and e-mail analysis with Gephi 9. Introduction to Python for network analysis MAS Interaction Design 2013-2014 SUPSI, Lugano Scwitzerland!
  • 29. Tomas Margoni at OKFest Helsinki, 2012! Cecilia Palmer at FAD Barcelona, 2013!
  • 30. © 2009 Goof van Beek cc-by-nc-sa! © 2011 Droog EventArchitectuur! © 2010 Cea cc-by 2.0 ! © 2013 Masssimo Menichinelli cc-by!
  • 31. open access! open! contribution! closed!
  • 32. C! U! D!U!D!C! CUD! DUC! UDC! The Old View" Co-­Creation" Open Design"
  • 34. CWT1dbX]Tbb^ST[2P]ePb ]) What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? 2dbc^TaAT[PcX^]bWX_b 2dbc^TaBTVT]cb 2WP]]T[b Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? RWP]]T[_WPbTb) 0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQ^dc^daR^_P]hzb_a^SdRcbP]SbTaeXRTb. !4eP[dPcX^] 7^fS^fTWT[_Rdbc^TabTeP[dPcT^da^aVP]XiPcX^]zbEP[dT?a^_^bXcX^]. ?daRWPbT 7^fS^fTP[[^fRdbc^Tabc^_daRWPbTb_TRX R_a^SdRcbP]SbTaeXRTb. #3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^Tab. $0UcTabP[Tb 7^fS^fT_a^eXST_^bc_daRWPbTRdbc^Tabd__^ac. ATeT]dTBcaTPb For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? PbbPaZTc =XRWTPaZTc BTVT]cTS 3XeTabX TS d[cXbXSTS?[PcU^a TgP_[Tb ?Tab^]P[PbbXbcP]RT 3TSXRPcTS?Tab^]P[0bbXbcP]RT BT[UBTaeXRT 0dc^PcTSBTaeXRTb 2^d]XcXTb 2^RaTPcX^] For whom are we creating value? Who are our most important customers? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? :Th?Pac]Tab :Th0RcXeXcXTb EP[dT?a^_^bXcX^]b :ThATb^daRTb 2^bcBcadRcdaT What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? RWPaPRcTaXbcXRb =Tf]Tbb ?TaU^aP]RT 2dbc^XiPcX^] {6TccX]VcWT9^Q3^]T| 3TbXV] 1aP]SBcPcdb ?aXRT 2^bcATSdRcX^] AXbZATSdRcX^] 0RRTbbXQX[Xch 2^]eT]XT]RTDbPQX[Xch RPcTV^aXTb ?a^SdRcX^] ?a^Q[TB^[eX]V ?[PcU^a=Tcf^aZ ch_Tb^UaTb^daRTb ?WhbXRP[ 8]cT[[TRcdP[QaP]S_PcT]cbR^_haXVWcbSPcP 7dP] 5X]P]RXP[ ^cXePcX^]bU^a_Pac]TabWX_b) _cXXiPcX^]P]STR^]^h ATSdRcX^]^UaXbZP]Sd]RTacPX]ch 0R`dXbXcX^]^U_PacXRd[PaaTb^daRTbP]SPRcXeXcXTb Xbh^daQdbX]Tbb^aT) 2^bc3aXeT][TP]TbcR^bcbcadRcdaT[^f_aXRTeP[dT_a^_^bXcX^]PgXdPdc^PcX^]TgcT]bXeT^dcb^daRX]V EP[dT3aXeT] U^RdbTS^]eP[dTRaTPcX^]_aTXdeP[dT_a^_^bXcX^] bP_[TRWPaPRcTaXbcXRb) 5XgTS2^bcbbP[PaXTbaT]cbdcX[XcXTb EPaXPQ[TR^bcb 4R^]^XTb^UbRP[T 4R^]^XTb^UbR^_T fffQdbX]Tbb^ST[VT]TaPcX^]R^ 8cTaPcX^]) 3TbXV]TSU^a) 3TbXV]TSQh) Day Month Year No. ch_Tb) 0bbTcbP[T DbPVTUTT BdQbRaX_cX^]5TTb ;T]SX]VAT]cX]V;TPbX]V ;XRT]bX]V 1a^ZTaPVTUTTb 0SeTacXbX]V gTS_aXRX]V ;Xbc?aXRT ?a^SdRcUTPcdaTST_T]ST]c 2dbc^TabTVT]cST_T]ST]c E^[dTST_T]ST]c Sh]PXR_aXRX]V =TV^cXPcX^]QPaVPX]X]V HXT[SP]PVTT]c ATP[cXTPaZTc This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. OD-26750-Standing-Desk-1.0.0.zip! License.txt # Crea/ve Commons -­‐ A5ribu/on You can use and adapt the design for any purpose, even commercially, as long as you credit the designer. For full details, visit h5ps:// crea/vecommons.org/licenses/by/ 4.0/
  • 43.
  • 44.
  • 45.
  • 48. developer! of production tools and methods! !
  • 49. common infrastructure! to make design accessible to everyone! !
  • 53. applica/ons e.g automo/ve, furniture, interior architecture. producers of material Material (Patent)! manufacturers Real world example! “Onion model” of openness in material design! shared pool of knowledge closed (patent)
  • 54. open access! open! contribution! closed!
  • 55. contact details! Peter Troxler p.troxler@hr.nl @trox!