This document provides an overview and schedule for OCR's 2010 media studies conference. It welcomes attendees and introduces the conference organizers. It outlines the sessions to be held on film, music, magazines and more. Feedback from the January exams is presented addressing coursework, research, construction and evaluation. Attendees are encouraged to visit exhibitor stalls during lunch. Lessons from the January exams are shared and advice is given for the A2 exam and coursework. The conference aims to support teachers in delivering the new OCR media specifications.

1. OCR Media Conference 2010
Welcome

2. Welcome
• Rob Carlton (Assessment Manager)
• Pete Fraser (Chief Examiner)

3. Housekeeping
• your pack
• wi-fi
• conference blog:
http://ocrmediaconference2010.blogspot.com/
• twitter feed: #ocrm10
• lunch

4. Sessions
• 10-10.50 Jan session feedback
• 11-11.50 parallel sessions- 4 rooms
• 12-12.50 parallel sessions- 5 rooms
• lunch and chance to visit stalls
• 1.45-2.35 parallel sessions- 5 rooms
• 2.45-3.35 parallel sessions- 5 rooms

5. sessions
• James Baker - AS Film Industry (once)
• Nikki Blackborow- A2 music video
• Jasmine Blackborow- music video (once)
• Jake Wynne- video making tips
• Jayson Burns- AS Magazine task

6. A2 exam options-pm
• Julian McDougall- Collective Identity
• Clive Edwards- We Media
• Richard Berger- Regulation
• Nick Potamitis and Andrea Joyce- A2 exam
activities

7. Sessions in here
• Tim Wright (useful for A2 online age)
• Tim Clague (useful on Creativity and online age)
• Gillies Mackinnon (AS section B and Collective
Identity A2)

8. Stalls from 12.00
• Auteur
• Hodder
• Palgrave/BFI
• Media Magazine and MediaMe Newspaper
• Film Education
• Rich Mix
• Apple (Toucan)
• CEMP (Univ of Bournemouth)
• Alex Fraser (technical questions)

9. Lessons from January

10. G321 AS Coursework
• 1300 cands
• 140 centres
• many re-submissions
• 70% print, 30% video
• still significant mark adjustment

11. Research and Planning
• blogging and hubs
• research moving into planning
• evidence for marks

12. Construction
• over-marking
• magazine task
• film task

13. Evaluation
• too much writing
• examples

14. G322 AS exam
• 6000 candidates
• about 40% re-sitter
• Q1 Sound and Editing- areas to improve
• Q2 Film most popular, then music
• need to address the question and support
with examples
• Q2 often very short

15. G324 A2 coursework
• 1600 candidates
• 70 centres
• different demands to old spec

16. A2 coursework
• all digital
• construction marks 40/10/10
• evaluation needs to make creative use of
medium

17. A2 coursework
• music video most popular task
• trailers and short films popular
• some excellent ancillary task work
• for music video: importance of planning,
performance and editing

18. A2 coursework

19. G325 A2 exam
• 250 candidates
• too early to enter
• 1a: needs full course
• 1b: often repeated 1a
• lack of grasp of representation for 1b
• rubric infringement

20. A2 exam
• Section B requires reference to past and
future with focus on contemporary,
reference to ‘theory’ and examples from
two or more media
• greater expectations than old spec

21. Section B
• Collective Identity most popular
• regulation, postmodernism and online age
• Gauntlett, Butler, Baudrillard top critics so
far!
• often not contemporary enough

22. Main advice
• embrace creative approaches to Research
and Planning and Evaluation
• tighten up expectations of products
• mark to the levels
• step up a gear for A2 exam

23. Questions/Observations
• not about particular issues from your
centre- see me or Rob separately later!

24. 10.50
• enjoy your day- don’t crowd the sessions !